Top young Filipino corporate trainer and fast-rising motivational speaker, Myron Sta. Ana shares his knowledge and experience regarding the ethics of marketing.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
E-Marketing (past, present, and future)Usman Tariq
Textbook Title: “E-Marketing, 8th E": international Edition
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publisher: Taylor & Francis, ISBN-13: 9781138731370
Year/Edition: 8th ed. was published by Rutledge
Publication Date: 2018-10-18
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
Corporate level strategies are basically about the choice of direction that a firm adopts in order to achieve its objectives.
Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
It also spells out the extent, pace and timing of the firm’s growth.
E-Marketing (past, present, and future)Usman Tariq
Textbook Title: “E-Marketing, 8th E": international Edition
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publisher: Taylor & Francis, ISBN-13: 9781138731370
Year/Edition: 8th ed. was published by Rutledge
Publication Date: 2018-10-18
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
Corporate level strategies are basically about the choice of direction that a firm adopts in order to achieve its objectives.
Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
It also spells out the extent, pace and timing of the firm’s growth.
he Assignment Help website has a cohesive, easy to navigate design. Assignmenthelp.net is truly valuable for students of all grade levels across abundant fields of study. After easily signing up for an account, there are various ways in which they can help with homework assignments.
Filipino training provider in the Philippines, Mr. Myron Sta. ana's 27-slide Presentation for the audience of the CALABARZON Youth Leaders Summit as part of the Youth Leadership Month co-organized by the De La Salle University Dasmarinas and the University of the Philippines Los Banos' chapters of AIESEC Philippines
Training provider and training consultant in the Philippines, Mr. Myron Sta. Ana shares his PowerPoint presentation during his four-hour talk on How to Maintain a Balanced Life to the faculty members and non-teaching staff of St. James Academy of Malabon on May 25, 2015
One of the best Filipino corporate trainers and motivational speakers, Mr. Myron Sta. Ana inspires and motivates the students of the Pamantasan ng Lungsod ng Maynila with his presentation on career success. He also narrates his personal story of hardships and success
Filipino corporate trainer and motivational speaker, Mr. Myron Sta. Ana talks about how Client Relationship or Customer Service and how it plays a vital role in the success of any company or product and service provider.
Filipino motivational speaker and corporate trainer, Mr. Myron Sta. Ana talks about his self-conceptualized principle in leadership and management called CONNECT™. This concept talks about the different aspects of leading that have to be connected for team management and team organization.
Filipino corporate trainer and motivational speaker in the Philippines, Mr. Myron Sta. Ana talks about the basics or essentials of being a leader by enumerating the characteristics that people have to possess in order to lead others effectively
One of the top Filipino corporate trainers and motivational speakers, Mr. Myron Sta. Ana discusses Modern Media Marketing to the Marketing Management students of the Technological Institute of the Philippines Quezon City. Here, he talks about what modern media or new media marketing is and how powerful it is in staging marketing campaigns.
One of the Philippines' top Filipino corporate trainers and youth/student leadership trainers, Mr. Myron Sta. Ana talks about servant leadership for the youth and the students of the Sto. Niño Catholic School in Taguig City, Metro Manila, Philippines.
One of the Philippines' top Filipino corporate trainers, Mr. Myron Sta. Ana gave a 2-hour motivational talk to the employees of the MPS Group composed of MPS Events Management and MPS Exhibits Group at the Alahbiga Beach Resort in San Juan, Batangas on July 28, 2014.
One of the Philippines' top young corporate trainers and motivational speakers, Myron Sta. Ana enumerates the characteristics of a great leader and how to facilitate meetings with etiquette and propriety.
Filipino corporate trainer, motivational speaker, consultant, leadership mentor, communication & customer service coach, online self-help author, and corporate events host; Mr. Myron Sta. Ana shares his presentation during his guest speech at SMART Prepaid and JobsDB's League of Leaders Summit at the OneEsplanade in Pasay City, Metro Manila on April 11, 2014
The Philippines' top young corporate trainer and fast-rising motivational speaker, Myron Sta. Ana, discusses what future marketing practitioners and marketing managers can do or what first steps they can take when their ideas fail at first. He also talks about dealing with failures and coming back stronger and better.
This 17-slide presentation that the Philippines' top young corporate trainer, Myron Sta. Ana has showed and discussed to thousands of students from Rizal Technological University in the Philippines talks about the ideals of leadership in the business that not a lot of leaders and managers nowadays do or give importance to.
Myron Sta. Ana, the Philippines' top young corporate trainer and fast-rising motivational speaker talks about life principles, tips and motivational points about how college students can prepare themselves better and effectively for the challenges and opportunities of the real world beyond college education.
In this presentation, the Philippines' top young corporate trainer and fast-rising motivational speaker, Mr. Myron Sta. Ana discusses the basics of Campus Journalism and how to write news, feature stories, and opinion/column articles for a campus newspaper/publication.
This presentation authored by Mr. Myron Sta. Ana, the Philippines' top young corporate trainer and fast-rising motivational speaker discusses career guidance tips for graduating high-school students in the Philippines.
Here, the country's rising star in multifaceted trainings and speaking engagements; Mr. Myron Sta. Ana, talks about Sexual Harassment in the Philippine Workplace according to the provisions of Republic Act No. 7887 or otherwise known as the Anti-Sexual Harassment Act of 1995, which was his topic during his talk for the 3rd and 4th year Business Administration students of Miriam College in Quezon City, Philipppines.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. WHAT IS ETHICS IN
GENERAL?
Ethics refer to moral principles defined by social standards
that guide people and groups’ concept of right and wrong.
3. HOW ABOUT MARKETING
ETHICS?
Marketing Ethics refers to the manner in which a business
presents its products to the consumers.
Refers to principles and standards that define acceptable
conduct in the marketplace.
9. FIVE P’S OF MARKETING
Product Safety
- compliance to both advisory and compulsory standards that ensure the
safety of products and services
Product Liability
- a company’s accountability for any form of injury caused by a product or a
service.
Packaging
- enclosing, protecting, and presenting products or services for distribution,
storage, sale, and use.
10. FIVE P’S OF MARKETING
Product Impact
- a product or service’s effect on the stakeholders.
Pricing
- a company’s distinct process of determining what will be
received as gross and net profits in exchange for products
and services.
11. FACTORS THAT INFLUENCE
ETHICAL JUDGMENT
Society’s culture and norms
Business or corporate culture
Industry’s practices
Personal moral philosophy
12. MARKETING USUALLY
BECOMES UNETHICAL WHEN:
When consumers’ right to make own choices (selfdetermination) is infringed.
When competitors’ right to fair competition is infringed.
When consumers’ personal and social values are
manipulated.
When the environment is adversely affected.
13. MARKETING USUALLY
BECOMES UNETHICAL WHEN:
When companies fail to deliver the supply goes against the
demand or the customers’ needs.
When companies fail to deliver on promises.
When companies conduct greedy and short-term
profiteering as opposed to adding long-term value.
14. CATEGORIES OF MARKETING
WHERE ISSUES OF
UNETHICAL MARKETING ARE
PRESENT
Marketing Research
Invasion of Privacy
Absence of Transparency
Stereotyping
Market Audience Determination
Selective Marketing or Market Exclusion
Targeting of the Vulnerable
15. CATEGORIES OF MARKETING
WHERE ISSUES OF
UNETHICAL MARKETING ARE
PRESENT
Pricing
Bid rigging – a bidding is just for formality’s sake but the bid had
already been awarded to a party.
Dumping – exporting of a product at a price below what it’s charged
in the home market.
Predatory Pricing – setting a price very low to drive away
competitors.
Price Discrimination – assigning different prices to similar products
in different markets.
Price Gouging – pricing products at a level much higher than usual
or what is considered reasonable.
16. CATEGORIES OF MARKETING
WHERE ISSUES OF
UNETHICAL MARKETING ARE
PRESENT
Pricing
Price Fixing – is pegging products or services at a fixed price by
controlling the demand and supply.
Price Skimming – setting products at a relatively high price at first
but eventually lowers it.
Price War – repetitive cutting down of prices below others in the
competition until the others give up and exit the market.
Supracompetitive Pricing – is pricing above what can be sustained
in the market.
Variable Pricing – constant changing of prices.
17. CATEGORIES OF MARKETING
WHERE ISSUES OF
UNETHICAL MARKETING ARE
PRESENT
Content
Puffery – marketing statements and claims that communicate
subjective views and should not be taken literally.
False Advertising
Controversial Advertising – use of sexual or erotic imagery,
violence, or perceived religious blasphemy.
Negative Advertising – directly or indirectly attacks competitors by
highlighting their disadvantages.
Legal Disclaimers
18. CATEGORIES OF MARKETING
WHERE ISSUES OF
UNETHICAL MARKETING ARE
PRESENT
Delivery Channels
Electronic SPAM/Unsolicited Emails
Telemarketing/Cold Calling
Shilling – is pretending to be a stranger or unrelated to the person
who is marketing just to help in the campaign
Astroturfing – is concealing the sponsors of a message to make it
appear as though it originated from the grassroots participants.
Native Advertising
Advertising to Children
19. KNOWN UNETHICAL
MARKETING PRACTICES
Bait-and-Switch – is a fraudulent form of marketing in
which merchants lure customers with a promise of a low
price but suddenly reveal that the goods are out of stock
and resort to cross-selling to other similar items that are
priced higher.
Use of child labor
High-pressure selling – use of relentless psychological
pressure to gain a fast sale.
Overbilling clients
20. KNOWN UNETHICAL
MARKETING PRACTICES
Deceptive Sales Methods
Fraud
Antitrust – any illegal business or marketing practice
purported to monopolize.
Price Fixing
22. PROACTIVE APPROACH
1. Form, understand, communicate, and inculcate values of
INTEGRITY, HONESTY, TRANSPARENCY,
RESPONSIBILITY, FAIRNESS, RESPECT, AND
CITIZENSHIP among marketers and marketing
managers.
2. These values must be integrated with leadership and
management strategies and employee performance.
3. Monitor performance and balance positive reinforcement
and discipline.
23. REACTIVE APPROACH
1. Delay production
- Review production to:
- put controls
- send people to training
- have people sign on a code of ethics
2. Continue production
3. Stop production
24. ORGANIZATIONS THAT
GOVERN ETHICAL
MARKETING IN THE
PHILIPPINES
Philippine Marketing Association
The principal purposes of the association are to promote
marketing as a science and as a profession guided by universal
principles of ethics, corporate citizenship and corporate social
responsibility and to serve as a policy-making and
recommendatory arm of the government on marketing-related
issues.
25. ORGANIZATIONS THAT
GOVERN ETHICAL
MARKETING IN THE
PHILIPPINES
Trade Marketing Association of the
Philippines
Provides multiple venues for learning about trade marketing best
practices and developments and for promoting supplier-retailer
collaboration to trade marketing professionals, our key trade
partners, and other organizations involved in the practice and
study of trade marketing.
26. ORGANIZATIONS THAT
GOVERN ETHICAL
MARKETING IN THE
PHILIPPINES
Bank Marketing Association of the
Philippines
Is an organization of banking institutions, which seeks to
upgrade the practice of bank marketing in the country.
27. ORGANIZATIONS THAT
GOVERN ETHICAL
MARKETING IN THE
PHILIPPINES
Internet and Mobile Marketing
Association of the Philippines
IMMAP members—professionals and practitioners of the industry—
grouped together in 2007 to address the need to push the wonders of
the internet and mobile. As an association, IMMAP sees these
opportunities, and recognizes the urgency of harnessing its potential for
economic development, not just for the industry, but for the national
economy as well. IMMAP has embarked on working towards educating
and providing the necessary digital tools for advertising and integrated
marketing professionals to make better communication decisions.
28. ORGANIZATIONS THAT
GOVERN ETHICAL
MARKETING IN THE
PHILIPPINES
Sales and Marketing Institute
Philippines
Is the premiere professional body of sales and marketing practitioners
in the Philippines. Through its global network and affiliates, the SMI
Philippines provides a dynamic forum for sales and marketing
professionals to advance their careers through certifications,
research, professional development, networking, and advocacy of the
highest ethical and practice standards. The SMI Philippines aims to
deliver world-class support to empower its members with the
knowledge and skills they need to excel in the profession.
29. “I notice increasing reluctance on
the part of marketing executives to
use judgment; they are coming to
rely too much on research, and they
use it as a drunkard uses a lamp
post for support, rather than for
illumination.”
David Ogilvy – The Father of
Advertising
30. REMEMBER THIS,
―Your intelligence and competencies may you
take far but it is INTEGRITY that will take you
THERE.‖
Myron Sta. Ana
www.facebook.com/MyronStaAnaTCS
@MyronStaAna