The document discusses ethics in advertising in Pakistan. It defines advertising and ethics, and outlines some Pakistani laws around ethical advertising standards. It notes that advertisements should not contain content that is vulgar, provocative, or contrary to Islamic values. The document then discusses some specific examples of unethical advertising practices such as deceptive claims, irrelevant content, spoiling competitors' images, lack of full disclosure, seductive or mocking imagery, cheap advertisements that undermine societal norms, and misleading claims. It concludes by mentioning the debate around advertising condoms and sex products, as well as the use of celebrities in advertisements.

1. ETHICS IN ADVERTISINGBy:ALI FAISAL (11737)AMAR LAL (11779)

2. WHAT IS EHTICS?

5. WHAT IS ADVERTISING ?

6. Advertising is a form of communication used to help sell products and services.

7. ETHICAL?

8. WHAT LAW SAYS?

9. The Law Of Ethical Advertisement In Pakistan“It is essential to maintain consistently high standards of television advertising. In judging advertisements, the main consideration will be the impression it is likely to create on an average audience, which includes children and young persons of innate judgment and of impressionable age.”

10. PTV’s Code Of Ethics In Advertisement

11. PTV's code of ethics includes censoring the following elements from commercials and programs: Female glamour related to their bathing

12. Touching cheeks with hands

13. Making objectionable gestures

14. Waiving hair and swaying

15. Females in jeans and provocative dress

16. Vulgar lookswhich are considered contrary to Islamic values and are in clash with the average family atmosphere

17. UNETHICAL ADVERTISEMENTS

19. Deceptive AdvertisementClaiming that a product can do something that it can not, is a clear-cut case of deception.

21. Dew Ad

22. Time Limits In AdvertisementAn area where advertisers and marketersmust decide what is permissible (and therefore justified and ethical) is impression management.Some companies show time limits in the advertisement of their product but in actual sense they are not according to time.

23. Irrelevant AdvertisementsSome advertisements are nothing to do with the product offered by the company. Massages, created by these types of ad, are baseless and meaningless. Example “Ufone Solid Offer”

24. Spoiling Image In AdsSome companies intentionally (competition) or unintentionally spoils the image of other brands through the ad of their product. Example Zong and BlackBerrry.

25. Full DisclosureSome companies do not disclose all the fact and figures related to that particular product. Disclosure of any fact in ad is considered ‘Unethical’. For example product prices.

29. Seductive AdvertisementIn some cultures, like Pakistan, seductive advertisement is considered as unethical. But some companies use these techniques to sell their product. Example Mango Slice

30. Mocks-Ups In Ads Mock ups are the props instead of the real products in order to simulate the way products work . For Examples Ads of Ice-Cream

33. Cheap AdvertisementsThere are some advertisements in market which totally against the ethical standards of society. The general message created by these adds are disastrous for norms, values and standards of society. Example Fresh up ads

34. Is Advertising Condoms and Sex Products Are Ethical?