Copy of the presentation from the CASRO Management Conference, April 2013...
For Market Research firms that aren't achieving the level of revenue growth they desire, this presentation shows 'why' that might be happening and 'what' can be done about it.
This presentation is based on our eBook of the same name.
Finding the Perfect Clients was a webinar offered by FreelancingSuccess.com. In this session, I talk about how to define the perfect client and then how to find them for your freelancing business.
Copy of the presentation from the CASRO Management Conference, April 2013...
For Market Research firms that aren't achieving the level of revenue growth they desire, this presentation shows 'why' that might be happening and 'what' can be done about it.
This presentation is based on our eBook of the same name.
Finding the Perfect Clients was a webinar offered by FreelancingSuccess.com. In this session, I talk about how to define the perfect client and then how to find them for your freelancing business.
Products need customers: marketing needs marketsHugh Stephens
A presentation delivered at the Venture Entrepreneur summit in 2014 to discuss product development best practice, incorporating advice on digital and social media, determining product/market fit and more.
The Perfect Recruiting and Sales Invitemykemetzger
The invite process proven to generate leads and close high ticket sales. Used exclusively with The Black Box Business Model.
Learn more at www.MykeMetzger.com
How To Land Your First Consulting Clientmykemetzger
Consulting is not easy. The most important part is having a plan and a process ahead of time. Here is my best advice on how to land your first client. Learn more at www.MykeMetzger.com
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
My presentation at #Inbound15, a break from the relentless focus on data-driven lead generation to spend just a few minutes on the power of human-powered storytelling.
The Circuit - The Market Has Changed...Have You?The Circuit
Learn a new strategy for selling in tough markets.
With the break down of the financial markets the very interpretation of value has altered; leaving us with in essence, a new market place. Customers behave differently and so must we, in how we sell to them.
Marketing on a budget, it's the thought that countsRed Ark
Liz Rowell's presentation on the art and science of marketing with a minimal budget - including how to find and ally yourself with brandmates - for NSW Department of Industry & Investment small business program. Liz is the Managing Director of Red Ark.
How your positive attitude can win you sales presentationPipeliner CRM
Have you ever been in a situation where everything about your product and sales process seemed so right; product quality, pricing, sales presentation...And yet deals are not closed? In business, your attitude determines whether customers buy from you or not. With a positive attitude you are able to exude the bright side of life that makes your personality likable and acceptable.
Products need customers: marketing needs marketsHugh Stephens
A presentation delivered at the Venture Entrepreneur summit in 2014 to discuss product development best practice, incorporating advice on digital and social media, determining product/market fit and more.
The Perfect Recruiting and Sales Invitemykemetzger
The invite process proven to generate leads and close high ticket sales. Used exclusively with The Black Box Business Model.
Learn more at www.MykeMetzger.com
How To Land Your First Consulting Clientmykemetzger
Consulting is not easy. The most important part is having a plan and a process ahead of time. Here is my best advice on how to land your first client. Learn more at www.MykeMetzger.com
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
My presentation at #Inbound15, a break from the relentless focus on data-driven lead generation to spend just a few minutes on the power of human-powered storytelling.
The Circuit - The Market Has Changed...Have You?The Circuit
Learn a new strategy for selling in tough markets.
With the break down of the financial markets the very interpretation of value has altered; leaving us with in essence, a new market place. Customers behave differently and so must we, in how we sell to them.
Marketing on a budget, it's the thought that countsRed Ark
Liz Rowell's presentation on the art and science of marketing with a minimal budget - including how to find and ally yourself with brandmates - for NSW Department of Industry & Investment small business program. Liz is the Managing Director of Red Ark.
How your positive attitude can win you sales presentationPipeliner CRM
Have you ever been in a situation where everything about your product and sales process seemed so right; product quality, pricing, sales presentation...And yet deals are not closed? In business, your attitude determines whether customers buy from you or not. With a positive attitude you are able to exude the bright side of life that makes your personality likable and acceptable.
Spending millions to buy spaces in TV commercials is easy. The difficult part is being the subject of bar chat, blog articles or in a press report.
When you dribble past the advertising noise and charm opinion formers,
the guerrilla marketing is able to have the message circulate freely from the
consumer’s distrust, spread like a virus and get to the most assorted destinies
with a lot more credibility.
Guerrilla Marketing: from 100 outstanding examples to my personal top 3Total Identity
This presentation shows 100 super examples of guerrilla marketing. It also shows my quest for ordering these examples leading to my personal top 3. The results are used to create a deck of cards: the guerrilla card game! The whole presentation is super visual without much text/. Only at the end of the presentation I include a few bullets that summarize my findings. Have fun!
PS: next presentation is more a theory of (de-) Hypification.
"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to ...Michelle Villalobos
An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
7 Secrets To Attract Your Perfect CustomerJesse Stoddard
The Little-Known Target Marketing Techniques That The Richest Entrepreneurs Hope Their Competitors Never Discover
https://jessestoddard.com/7-secrets-to-attract-your-perfect-customer/
Presentation to Association of Fund Raising Professionals January 2017. Detailed overview of obstacles and opportunities when a non profit sells sponsorship.
Why retailers buy. How to approach retailers. What retailers are thinking about. What retail buyers look for in suppliers. What retail buyers look for in a product. Retail pricing & merchandising. Retail distribution, supply chain & logistics channels.
Your sales & marketing plan
Lead Generation Quotes from Top ProfessionalsBizInfor
Lead generation is a process that consumes an enormous amount of energy and demands utmost patience.This presentation showcases list of top professionals that have helped Industries to get maximum ROI.
Four years ago, Orrick asked me to present to an audience of mostly-technical entrepreneurs on how to build a go-to-market strategy.
While the presentation h
how to build a never ending pipeline of leads for your real estate business. Learn from time tested techniques of international trainers on how to cost effectively generate leads.
Small Business BC seminar and webinar presentation is about planning and crafting a crucial part of the blue print of the overall business plan including what items to prepare for a meeting with a prospective retail customer.
This presentation was used by Anaz Kabeer at Headstart Startup Saturday Kochi on June 13th 2015. The topic for this particular meet was "Getting initial customers".
Inform, don't sell - selling in the social media ageCraig Pickering
Selling has changed with social media...forever.
If you don't recognise this, then your business will suffer and you will lose to those who embrace this new selling technique.
Similar to Marketing 101 - EO Cleveland - First Night Presentation (20)
Selling during tough times world of asphalt - 90 minutes - nashville 2016Al Lautenslager
Selling during tough times for the Asphalt Industry - tactics and strategies complete with tons of examples and questions to ask prospects - preferred keynote speaker - World of Asphalt - Nashville, 2016
Speaker Marketing by the Marketing Speaker - Marketing planning for Professional Speakers as presented to the National Speakers Association - IL 1-9-15 by Al Lautenslager.
Available for other NSA chapter presentation and conference speaking al@allautenslager.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
4. Do you have all the customers you want?
Do you have a blank check book to spend on
marketing?
Does everyone that could buy from you, know
about you?
6. Theory of Guerrilla Marketing
The primary investments of a Guerrilla Marketer
should be Time, Energy and Imagination.
Since Guerrilla’s do not have big bucks to invest, the
marketing arsenal must work harder and smarter!
29. Show Up Where Your Target Market Is
• IF Branded Tennis Balls
– Toss in yard where a loose dog resides
– Note address
– Follow up with a call
– Put phone number on
ball
30.
31.
32.
33.
34. Guerrilla Marketing in 30 Days Definition
• Marketing is everything you do or say
that a customer or prospect sees or
hears.
35.
36. Guerrilla Marketing in 30 Days provides:
• Proven Guerrilla Marketing ideas
• Step by step
• Day by day blueprint
44. David Ogilvy:
“Marketing results depend less on how
advertising is written than on how the product
or service is positioned.”
45. Al Ries and Jack Trout
• Positioning is not something you do with a product.
Positioning is what you do in the mind of a prospect.
• All that exists in the world of marketing are
perceptions in the minds of the customer or the
prospect. The perception is reality.”
48. A Revenue Exploding Guerrilla Marketing
Positioning Example
• An appliance business that can provide the
most affordable kitchen appliances to cost
conscious buyers.
50. You Are An Expert In Something!
• Design Expert
• Marketing Expert
• Financial Expert
• Wealth Expert
• Home Environment Expert
• New Home Expert
• Transportation Expert
54. Features
• Self cleaning oven
• 200 Cd jukebox
• One click buying on Amazon
• Live operator on duty 24/7
• In business since 1910
• We have the biggest widget maker
• Award Winning
55. These are the related Benefits
• Convenience
• Time savings
• Organization
• Easy access
• Immediate
• Less resources required
• Reliability
60. Advertising
• Is a numbers game
• Repetition is key
• How many times does it take?
61. Advertising
• The most visible form of marketing
• Shouldn’t be intimidating
• Can eat a budget very quick if not done right
62. Advertising
• 1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, "Oh brother!"
8. The eighth time, he says, "Here's that confounded thing again!"
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
63. Advertising
• 11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.
The list you've just read was written by Thomas Smith of London in l885.
64. “I do not regard advertising as an entertainment
or an art form but as a medium of information.
When I write an advertisement, I don’t want you
to tell me that you find it creative. I want you to
find it so interesting that you buy the product.”
-David Ogilvy
65. Creative
• Market your product or service, not your
creative, (unless you are in the creative
business).
• Super Bowl commercials
– Herding cats - who was it?
68. The Networking Process
• Planning the events
• Networking Goals
• Knowing who to target
• Relationship building
• Establishing trust and
showing interest
• Follow up
• Continuing the relationship
69. Networking Goals
• Meet 10 new people
• Receive 8 business cards
• Note something of interest
• Write a follow up note to 5
• Call to meet 3
• Continue a relationship with 2
70. Networking Tips
• Set goals before arriving
• Arrive early, leave late
• Help at registration
• Power partners
• Show interest
• Act like a host, not a guest
71. BONUS DAY !!!!
Referral Strategies
• Ask for them – verbally and written
• Ask at the peak of enthusiasm
• Narrow the Universe of those you ask
• Define a good referral
• Offer an incentive or reward
76. 3000 marketing messages a day
• Low response rates are rampant
• Creative overwhelms the messages
• Action does not result
77. 500 marketing messages a day in 1970 to
5000+ messages today…
Yankelovich Consumer Research:
78. Make a Dramatic / Compelling
Statement or Offer
• “Things the Government Wont Tell You About
Terrorism in the U.S.”
• “Triple Your Income and Take More Time Off”
• “Four Things the FBI Can Do With Your
Smartphone When It is Powered Off”
79. More Good hook examples
• Special Report:
– 7 Mistakes People Make When
Choosing A _______________Supplier
– Before You Purchase __________________ You Should Read
this Report
– This is what our competition won’t tell
you about ____________________
– 12 ways to Get Twice as Much Value at Half the Cost
81. Placement of Marketing Hooks
• On or offline
• Brochures or other marketing
communication material
• Point of purchase
• Packaging materials
• Bounce back offers
84. What’s In The News?
• Interest Rates – Mortgage Broker, Real Estate,
Financial Advisor
• Prisoner Sentences – Social Workers
• Business Startups – Marketing, Sales, Consultants
• Running and Sporting Events – Chiropractors,
Physical Therapists
85.
86. PR
• Ideas for a Press Release:
• New service
• Awards
• Promotions
• Reorganizations
• New employees
• Celebrations (anniversaries)
• Survey results
87. • How to Get That Extra Boost From PR
• Use quotes like, “As seen in the Chicago Tribune or
Time Magazine”
• Post Press Releases on your website
• Attach reprints to letters/handouts
• Use in mailings
• Include in kits