this presentation helps you to know how to make your ads different from others....by creativity & innovation

1. GUERRILLA MARKETING
GUERRILLA MARKETING IS A FORM OF
MARKETING WHICH USES UNCONVENTIONAL
METHODS OF PROMOTION TO ENGAGE
AUDIENCES.
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2. GUERRILLA MARKETING
PRESENTED BY: -
ARZOO SIDDIQUI
&
BHAVYA
MISHRA

3. > IT IS COST EFFECTIVE
ALTERNATIVE TO LARGE
ADVERTISING
CAMPAIGNS.
> IT IS AN EFFORT TO
ENGAGE CUSTOMERS
RATHER THAN EDUCATE
THEM.

4. CORE CONCEPTS
 ENTERTAIN AND ENGAGE RATHER THAN EDUCATE
 GET PEOPLE TALKING
 THINK OUTSIDE THE BOX
 TRANSFORM THE ORDINARY TO THE
EXTRAORDINARY
 BE SPONTANEOUS AND UNEXPECTED

5. HISTORY
 THE TERM GUERRILLA MARKETING WAS COINED BY
JAY CONRAD LEVINSON IN 1984 WHEN HE RELEASED
THE FAMOUS BOOK GUERRILLA ADVERTISING.
 ADVERTISERS BEGAN TO TAKE CONCEPTS FROM THIS
BOOK AND USE THEM TO CREATE AMAZING AND
CREATIVE ADVERTING CAMPAINGNS.

11. TYPES AND EXAMPLES
 UNDERCOVER/STEALTH MARKETING.
 ASTROTURFING.
AMBUSH MARKETING.
AMBIENT MARKETING
 EXPERIENTIAL MARKETING.

12. UNDERCOVER MARKETING
 > THIS METHOD OF MARKETING IS OFTEN
CONSIDERED DEVIOUS, AS IT MARKETS A PRODUCT
TO THE PUBLIC WITHOUT THIR KNOWLEDGE.
 > THE INTERNET IS OFTEN USED FOR THIS METHOD
AS COMPANIES CAN PAY PEOPLE TO SPREAD
POSITIVE MESSAGES ABOUT THEIR PRODUCT.

13. ASTROTURFING
 THIS METHOD INVOLVES PAYING PEOPLE TO CREATE
THE IMPRESSION OF A POPULAR MOVEMENT.
 POLITICIANS OFTEN USE THIS METHOD TO MAKE THE
PUBLIC THINK THEY HAVE A LARGE FOLLOWING.

14. AMBUSH MARKETING
 THIS METHOD IS WHERE A COMPANY ATTEMPTS TO
AMBUSH OR UNDERMINE THE SPONSORSHIP ACTIVITIES OF
A RIVAL THAT OWNS THE LEGAL RIGHTS TO SPONSOR AN
EVENT.
 THIS METHOD CAN BE VERY EFFECTIVE AS BEING
CAUGHT OUT USUALLY LEADS TO MASSIVE MEDIA
ATTENTION.

15. AMBIENT MARKETING
 THIS METHOD IS USED TO CREAT BRAND
RECOGNITION WITHOUT NECESSARILY PUSHING ITS
PRODUCTS.
 GENERALLY AMBIENT ADVERTISEMENTS WOULD
NOT LOOK LIKE TRADITIONAL ADVERTISEMENTS,
HOWEVER, PEOPLE WOULD USUALLY NEVER FORGET
THEM.

16. EXPERIENTIAL MARKETING
 THIS METHOD IS PERHAPS THE HARDEST TO DEFINE . IT IS
GIVING A CONSUMER A CHANCE TO EXPERIENCE YOUR
PRODUCT AND SOLICIT AN EMOTION RESPONSE.
 THIS IS AN ALTERNATIVE TO TRYING TO EDUCATE THE
CONSUMER WITH A ONE-WAY MESSAGE.

17. UNDERCOVER MARKETING

18. ASTROTURFING

19. AMBUSH MARKETING

20. AMBIENT MARKETING

21. EXPERIENTIAL MARKETING