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Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing
What can you do
as a small
business that’s
bot...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing
• What is grassroots marketing?
Starts from t...
Make It Count Marketing for Networking Your Biz Events
Grass Roots Marketing
• First, a Few General Rules For
Successful M...
Make It Count Marketing for Networking Your Biz Events
Develop A Plan / Strategy
4
• Think about your strategy and
list go...
Make It Count Marketing for Networking Your Biz Events
Incorporate Everything You Do
• Example: Your strategy is: I Need I...
Make It Count Marketing for Networking Your Biz Events
Your Leads, Prospects, Customers
• Your Database
• What shape is it...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #1
• Self-Promotion
• Giveaways
• Volun...
Make It Count Marketing for Networking Your Biz Events
Grassroots Tactic #2
• Letter Writing/Mail Campaign
• Think of a se...
Make It Count Marketing for Networking Your Biz Events
Letter writing, mail campaign
9
•Make An Impression
• Stand out! – ...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #3
• Do the Unexpected
• Know your audi...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #4
• Send a Surprise Package?
• Pack th...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #5
• Create a Quiz
• Need to generate s...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #6
• Send Holiday Cards
• Another remin...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #7
• Measure Your Marketing
• Track the...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #8
• Use email marketing wisely
• Send ...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #9
• Find a Partner!
• There is economy...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #10
• Joint Venture
• A little like par...
Make It Count Marketing for Networking Your Biz Events
Joint Venture
• Use each other’s mailing lists
• Articles in e-news...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #11
• Referral Marketing
• ASK for refe...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #12
• Networking
• Attend seminars/work...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #12
• Public Relations
• Save PR for ev...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #13
• Your email signature
• The basics...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #14
• Social Media
• Facebook
• LinkedI...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #14
• Social Media
• What problem do yo...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #15
• Your Blog
• What’s on your blog?
...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Tactic #16
• Wear your company proudly!
• Shir...
Make It Count Marketing for Networking Your Biz Events
Grassroots Marketing Essential
• Keep informed
• Favorite websites ...
Make It Count Marketing for Networking Your Biz Events
Grass Roots Marketing
28
Questions?
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Grass roots marketing - marketing for immediate results

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Content describes tactics you can use to get immediate results for your business

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Grass roots marketing - marketing for immediate results

  1. 1. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing What can you do as a small business that’s both financially feasible – and will get you results?
  2. 2. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing • What is grassroots marketing? Starts from the ground up. Rather than be concerned by the big picture, grassroots marketing targets your efforts to specific groups or specific prospects. Sometimes unconventional. Often less expensive. But can provide big results! 2
  3. 3. Make It Count Marketing for Networking Your Biz Events Grass Roots Marketing • First, a Few General Rules For Successful Marketing It’s all about communication. Consistency – if you start and stop, you’re costing your company more money and not getting the results you should. Figure out how you will measure each activity. What are your expectations? Have a plan! 3
  4. 4. Make It Count Marketing for Networking Your Biz Events Develop A Plan / Strategy 4 • Think about your strategy and list goals • New customers? • Keeping in touch with your present customers? • What about past customers? • Your content and your tactics change depending on your goal
  5. 5. Make It Count Marketing for Networking Your Biz Events Incorporate Everything You Do • Example: Your strategy is: I Need Immediate Sales; I’m doing a mailing to prospects with a voucher. • Your elevator speech – you might have several, but stick to one. • If you doing mailings, stick to ONE message • Phone calls, emails – same message • Networking – same elevator speech • Social Media/Website/Blog 5
  6. 6. Make It Count Marketing for Networking Your Biz Events Your Leads, Prospects, Customers • Your Database • What shape is it in? • How are you collecting information? • Are you updating your list? • Purchasing lists/Finding lists – add the list • What information are you collecting? 6
  7. 7. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #1 • Self-Promotion • Giveaways • Volunteer your services, especially to an association • Arrange an open house • Be a speaker for a group – what’s your expertise? • Offer free consultation to a group 7
  8. 8. Make It Count Marketing for Networking Your Biz Events Grassroots Tactic #2 • Letter Writing/Mail Campaign • Think of a series of letters – what can you do to continue the campaign? • What’s your content? Focus on the needs of your customers. • Topics – connect with something happening in the news • Your expertise – what does the client want to know? • Focus on one topic, one issue 8
  9. 9. Make It Count Marketing for Networking Your Biz Events Letter writing, mail campaign 9 •Make An Impression • Stand out! – even if it means straying from your brand. • Graphics in the letter • Paper • Use colors • Different envelope • Use a PS • What’s inside?
  10. 10. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #3 • Do the Unexpected • Know your audience • Do something completely different • Go against the norm - Think of opposites! 10
  11. 11. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #4 • Send a Surprise Package? • Pack the box yourself • Look for unusual packaging at the Container store • Contents need not be expensive • What’s the action item – what do you want them to do? 11
  12. 12. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #5 • Create a Quiz • Need to generate some leads? Generate interest. • Use Facebook or SurveyMonkey • Be persuasive. Be clever. Provoke an answer. • Think of a clever title and ask probing questions. 12
  13. 13. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #6 • Send Holiday Cards • Another reminder about your company • Create them yourself • Thanksgiving instead of Christmas? • What about Thank You cards? • Are you sending Birthday cards? Include a discount or add something special. 13
  14. 14. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #7 • Measure Your Marketing • Track the results of everything you do • Create a code • Add a voucher • Calls? – how did they get your name? • Look at analytics/traffic on Facebook, LinkedIn, website, email marketing 14
  15. 15. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #8 • Use email marketing wisely • Send emails. Know the rules. • iContact; Constant Contact, MailChimp • Unsubscribes • Test your emails 15
  16. 16. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #9 • Find a Partner! • There is economy in numbers - Who would make a good business partner? • Trainer + Spa • Career coach + trainer • Home chef + organizer • Travel office and dog sitter • Market together. . .but know your partner! 16
  17. 17. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #10 • Joint Venture • A little like partnering, more permanent • Marketing, SEO and website development • Tax accountant and financial planner • Lawyer and real estate developer • Therapist and Family Practitioner • Physical therapist and Acupuncturist • Share lists, talk about clients you have, refer to each other. 17
  18. 18. Make It Count Marketing for Networking Your Biz Events Joint Venture • Use each other’s mailing lists • Articles in e-newsletters • Double flyers in mailings • One ad, both services • Open house with door prizes 18
  19. 19. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #11 • Referral Marketing • ASK for referrals • Give a discount for referrals • Send Thank You card for referral • How do you get referrals? • Give your client time to appreciate your service/product • Describe the type of client you are looking for • Know anyone who fits the description? 19
  20. 20. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #12 • Networking • Attend seminars/workshops • Local, regional and national • Talk to other attendees • Bring plenty of cards • What happens next? • Power Conference – August 29! 20
  21. 21. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #12 • Public Relations • Save PR for events, partners, new products • PR content – factual, not marketing • Patch.com and other online sites • Register for HARO (Help A Reporter Out) – your expertise • PRWeb.com, Macreportmedia.com, i-newswire.com; e-release.biz 21
  22. 22. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #13 • Your email signature • The basics should include name, company, title, phone, email address. • Consider address, website • Special for the month? • What’s your expertise? • Original emails and return emails 22
  23. 23. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #14 • Social Media • Facebook • LinkedIn • Twitter • Pinterest • Polyvore • Wherever. . .Make it complete 23
  24. 24. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #14 • Social Media • What problem do you solve for the customer? • Think search engine words, include them • Recommendations • Join groups • Comment, add content • 15 minutes or 5 connections (my LinkedIn rule) 24
  25. 25. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #15 • Your Blog • What’s on your blog? • Why have one? Content. Expertise. • What will you talk about? • Develop a list of search engine words – then use them! • Content notebook 25
  26. 26. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Tactic #16 • Wear your company proudly! • Shirt/Jacket • Conversation starter • Local companies will embroider/screen ONE item 26
  27. 27. Make It Count Marketing for Networking Your Biz Events Grassroots Marketing Essential • Keep informed • Favorite websites – handout/email • Twitter account • Spend time learning • Favorites: LinkedIn Today; Twitter 27
  28. 28. Make It Count Marketing for Networking Your Biz Events Grass Roots Marketing 28 Questions?

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