This document provides guidance on securing corporate sponsorships for nonprofits. It discusses challenges such as busy prospects, the importance of value propositions and alignment over requests, and targeting sponsorship buyers rather than CSR departments. Effective sponsorship proposals are brief, focus on the sponsor's interests, and provide competitive differentiators. Fulfilling sponsor benefits and activations is also key to keeping sponsors engaged.
International Marketing Demystified: The What, How and WhenCecile Thirion
A presentation I gave at the Content Marketing Meetup in Dec 2018.
You’re growing domestically at a fast pace and getting some traction abroad.
You’ve decided to enter new markets and wonder where to start with your international marketing efforts. It sounds a daunting task for your marketing team, but it doesn’t have to be.
- You don’t need to boil the ocean with your international marketing to make an impact quickly!
Efactor - Startup Marketing What You Need to Do Before You BeginEFactor Global
Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow. Here's some startup marketing idea you need to focus on.
http://www.efactor.com
International Marketing Demystified: The What, How and WhenCecile Thirion
A presentation I gave at the Content Marketing Meetup in Dec 2018.
You’re growing domestically at a fast pace and getting some traction abroad.
You’ve decided to enter new markets and wonder where to start with your international marketing efforts. It sounds a daunting task for your marketing team, but it doesn’t have to be.
- You don’t need to boil the ocean with your international marketing to make an impact quickly!
Efactor - Startup Marketing What You Need to Do Before You BeginEFactor Global
Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow. Here's some startup marketing idea you need to focus on.
http://www.efactor.com
Our team proposed an innovative marketing strategy that promotes exclusivity to Macy's shoppers. Our strategy was to target challenges that current Macy's customers expressed, then implement and effective solution to satisfy both the customer and Macy's needs. After assessing the risks of our new marketing strategy, our team developed potential offsets to ensure the continuity and success of our marketing strategy. Our proposal projected an increase in revenue for Macy's as well as directly resolved the problem 90% of Macy's surveyed customers expressed.
Various methods of marketing such as slogans and other media activities are used by non-profit organizations to promote the message as well as to ask for volunteers to help out with the organization's mission.
A half hour marketing presentation to the Chehalem Valley Chamber of Commerce, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
Outbound Prospecting – Filling Your Sales PipelineAggregage
Join Mark Hunter, CSP, “The Sales Hunter”, as he shares insights and information about the importance of knowing your market and how that dictates who you should be prospecting. He will also discuss how to find great leads and turn them into great customers.
Starting a nonprofit organization can be an amazing experience for entrepreneurs who wish to make a positive change in the world.
Building a successful nonprofit requires a distinct set of skills and competencies, however, it is not vastly different from starting a for-profit business.
Here, you will find 10 steps that will help you in starting a non-profit organization
Our team proposed an innovative marketing strategy that promotes exclusivity to Macy's shoppers. Our strategy was to target challenges that current Macy's customers expressed, then implement and effective solution to satisfy both the customer and Macy's needs. After assessing the risks of our new marketing strategy, our team developed potential offsets to ensure the continuity and success of our marketing strategy. Our proposal projected an increase in revenue for Macy's as well as directly resolved the problem 90% of Macy's surveyed customers expressed.
Various methods of marketing such as slogans and other media activities are used by non-profit organizations to promote the message as well as to ask for volunteers to help out with the organization's mission.
A half hour marketing presentation to the Chehalem Valley Chamber of Commerce, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
Outbound Prospecting – Filling Your Sales PipelineAggregage
Join Mark Hunter, CSP, “The Sales Hunter”, as he shares insights and information about the importance of knowing your market and how that dictates who you should be prospecting. He will also discuss how to find great leads and turn them into great customers.
Starting a nonprofit organization can be an amazing experience for entrepreneurs who wish to make a positive change in the world.
Building a successful nonprofit requires a distinct set of skills and competencies, however, it is not vastly different from starting a for-profit business.
Here, you will find 10 steps that will help you in starting a non-profit organization
http://www.froggomarketing.co.uk - Relationship Marketing. Learn how to use relationship marketing to make the most out of your existing customers.
Check out the related log post here: http://bit.ly/ruAmnX
Repucom Guest Lecture April 2014 (Thomas More & EHSAL)Wim Mathues
Adapted version of my Repucom guest lectures at Thomas More College (Sponsoring Program) and HUB/EHSAL Management School (Final Seminar on Marketing & Communication).
IPS(In-plane switching) is a screen technology for liquid crystal displays (LCDs). These limitations included strong viewing angle dependence and low-quality colour reproduction.In-plane switching involves arranging and switching the orientation of the molecules of the liquid crystal (LC) layer between the glass substrates. This is done, essential
We provide exclusive access to London's most VIP experiences - contact enquiries@emc3.eu if you want to book any of our packages or would like to know more information.
Info Media Sports Broadcast & Sponsors Research Samples (Egypt/UAE)infomediasports
InforMedia Sports is the first sports marketing research & consultation firm in the Middle East region. Info Media Sports provides consultation & research services in sports investment & sponsorship to a wide scale of clients including; commercial sponsors, advertisers, federations, governing bodies, right holders, clubs, leagues and TV channels. infoMedia services includes, commercial auditing, documentation, Market Research, strategic planning, Media & Advertising research and information services in the field of sports marketing & investments.
Specialties
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
The shortened two hour version of StartSomeGood's Crowdfunding masterclass. Shorter but still packed with all the info you need to be great at crowdfunding. To see the full video version of the longer masterclass check out our online course udemy.com/crowdfunding-for-changemakers/.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
10 reasons why people don't buy from you and what to do about it details 5 common sales and top 5 marketing errors made by businesses when reaching out to win new business and was used at a keynote speech during a recent North East Expo
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
How to create new fundraising products when a crowded market calls for a focu...Andrew Bathgate
How do you create new ways to fundraise? Where do you start? What are the key things to cover?
This presentation covers the top nine tips we'd give based on our experience of developing successful new products, both within and outside of the charity sector.
The IoF introduction was:
The giving market is exceptionally crowded. 160,000+ charities compete for a portion of the measly 0.25% p.a. of household expenditure given to UK charities - a figure that's remained unchanged for almost 25 years. How do you create a stand-out ask and deliver growth? How do you create a proposition that educates about your brand? How do you create focus, generate compelling insight and create unique propositions that persuade supporters to give? How do you test new ideas in the market? Grab some tips on tools & hear the backstory on some fab innovation including Merlin's National Awards nominated PlumpyNut Challenge and Shelter's brand new mass participation events.
Presentation given at IOF National Convention, July 2013 by Andrew Bathgate from Good Innovation (@good_Innovation), Imogen Ward from Merlin (@imogenward) and Nick Marsh from Shelter.
After almost a decade in marketing, I realized what made the difference between thriving clients and struggling clients. If you're having a hard time scale your small service business, this is for you.
2. 1. Insights from Nonprofit Industry Survey
2. Understand what Sponsorship is and isn’t
3. How to Work with Busy Prospects
4. Sponsors are Flooded with Proposals,
yours must be on Target
5. Skilled Selling makes a Huge Difference
6. A Campaign is the Best way to Sell
Sponsorship
Recipe for Successful
Sponsorship Acquisition
4. Do you have
difficulty securing
meetings and
conversations with
corporate contacts in
marketing and other
departments outside
of corporate
philanthropy? For the full survey:
http://www.sponsorship.com/Resources/IEG-s-Nonprofit-
Sponsorship-Survey.aspx
IEG’s Nonprofit Sponsorship Survey
5. Definitions: Sponsorship or Philanthropy?
• Corporate funding for a nonprofit with no expectation of a commercial return.
• These funds can come out of either corporate giving programs or corporate
foundations.
Philanthropy:
Defined by IEG in 1982 as a commercial relationship between a company and a
property in which the company pays a fee in return for access to the exploitable
commercial potential associated with the property.
The payment is unrestricted and the amount is based on the value of the rights and
benefits included in the sponsorship rather than on the budget or need of the rights
holder.
Sponsorship:
6. Recognizing that more than one of the following statements could
be applicable, please select the one that best describes your
organization’s approach to sponsorship.
8. Sponsorship is not
Philanthropy
• It’s not a donation
• CSR or Foundation staff is
not your target
• Don’t put sponsorship
assets into CSR proposals
• It may not be tax
deductible
• No place for the “feel
good” pitch
9. Selling is a Skill
• Who is your default sales staff?
• Sending out emails isn’t selling
• Knowing your prospect’s pain
• Listening
• Internal or external sales?
• Not the place to look for positive
reinforcement
10. Everyone that Matters is
Busy
• Jill Konrath – Selling to Big Companies
• Are you busy, they are too
• No one has time to be sold to
• Value Propositions
• The 8 second rule
• The goal of the first sentence
11. The Sponsorship
Proposal
• TMI
• Avoid Hyperbole
• It’s all about them – Not
you!
• Don’t you dare put a price in
there!
• Alignment first
• Data in the appendix
• Your audience is not the
people you help, It’s the
people who care about you
help
12. Principles and
Mindset for
Successful
Sponsorship
Sales
• You are competing against
everyone in the sponsorship
space, not just other Nonprofit
organizations
• You have advantages, do you
know what they are?
• They are your point of
differentiation
13. Who are Sponsorship
Buyers?
• Brand Managers
• Business Development Executives
• Marketing Executives
• Product Placement Marketers
• Sales Executives
• Sponsorship Executives
• Communications and PR Executives
14. Hurdles are Opportunities!
• Air Cover really helps
• Educating and Selling 2x the work
• Are you a salesperson? Be honest with yourself
• Too much time vs. Not enough time
15. Example: Bank
needs more
accounts
• Charity helps people with financial literacy
– pitch is in 10 years the folks we serve will
be customers
• Bank is measured every quarter. People in
10 years don’t help
• Charity’s fund raising committee is made
up of VP and CEOs, may have referrals or
business to direct
• People who care about your cause via
newsletter, event or social are more likely
to choose a bank that cares about the
issues that are important to them
• Example borrowed from Chris Bayliss at
The Sponsorship Collective
16. Making the ask
• Value propositions
• Present the
Problem, especially
new information
• Sell the solution
• Call to Action
• Competing in a
Clickbait World
17. Clickbait headlines typically aim to exploit the "curiosity gap", providing just enough
information to make readers curious, but not enough to satisfy their curiosity
without clicking through to the linked content.~ Wikipedia
18. The most common
big mistakes
• Not allowing enough time
• Build it “and they will come”
• Confusing activity with
progress
• Believing what the prospect
says
• “Send me something”
• “No Budget”
• Not speaking with the
decision maker
• Not moving on
• Pricing based on cost not
value
23. If you can Only do a Few
Things
• Media kit. Get real about data especially social
• Know your value to your prospect
• Make sales and marketing a priority
• Don’t wait until it is too late
• Avoid hyperbole
25. If we still have time!
• They have alternatives
• Borrowing the halo
• Don’t send cold proposals
• Giving up too soon
• If you saw it on line or in the paper it
is too late
• Customization
• What are you good at?
• Consider the cost of activation
• Examples, references, competitor info,
results