WHAT IS GREEN MARKETING..
Green marketing is the marketing of products that are
presumed to be environmentally safe
Production Process compatible with the Environment
Compatible with company’s goals
Satisfy the customer’s need
Need to find a balance between these
THE AMERICAN MARKETING
3 WAY DEFINITION
SOCIAL MARKETING DEFINITION
WHY GREEN MARKETING
Growing concern worlwide about the environment
Consumers are becoming more conscious that their
consumption impact the environment
Manufacturers have recognized environmental concerns
as a source of competitive advantage.
BENEFITS OF GREEN MARKETING
Access to new markets
Increase their profit sustainability
Enjoy a competitive advantage.
GREEN ASPECTS IN SERVICES
THE 2015, TOP 10 GREEN BRANDS IN INDIA
2. Dabur India ltd.
4. Taj Hotels
5. Britannia Industries ltd.
6. Suzlon India
7. Hindustan Unilever Ltd.
8. Wipro technologies ltd.
9. Maruti Udyog ltd.
10. Godrej Consumer Products 10
KEYS TO SUCCESSFUL GREEN
Green marketing should not neglect the economic
aspect of marketing.
Green marketing is still in its infancy and a lot of
research is to be done on green marketing to fully
explore its potential.
Difference between standard product and green
Quality of Green product’s