Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PRESENTED BY- JITENDRA GUPTA
ROLL NO. - 166
WHAT IS GREEN MARKETING..
 Green marketing is the marketing of products that are
presumed to be environmentally safe
Requ...
THE AMERICAN MARKETING
ASSOCIATION (AMA)
3 WAY DEFINITION
 RETAILING DEFINITION
 SOCIAL MARKETING DEFINITION
 ENVIRONME...
Can you name a
green brand ?
4
GREEN BRAND EXAMPLES
5
WHY GREEN MARKETING
 Growing concern worlwide about the environment
protection.
 Consumers are becoming more conscious t...
THE THREE R’S OF ENVIRONMENTALISM
7
BENEFITS OF GREEN MARKETING
 Access to new markets
 Increase their profit sustainability
 Enjoy a competitive advantage...
GREEN ASPECTS IN SERVICES
 FINANCIAL SERVICES
 TRANSPORTATION SERVICES
 MEDICAL SERVICES
 EDUCATIONAL INSTITUTIONS
 R...
THE 2015, TOP 10 GREEN BRANDS IN INDIA
ARE:
1. AMUL
2. Dabur India ltd.
3. Infosys
4. Taj Hotels
5. Britannia Industries l...
SOME CASES:
SBI Green Banking Programme
11
WIPRO GREEN IT.
12
MACDONALD’S
13
KEYS TO SUCCESSFUL GREEN
MARKETING
14
Giving your
customers an
opportunity to
participate
Being
genuine
CONCLUSION
 Green marketing should not neglect the economic
aspect of marketing.
 Green marketing is still in its infanc...
SUGGESTIONS
 Improve awareness
 Pricing strategy
 Difference between standard product and green
product.
 Quality of G...
17
THANK YOU FOR YOUR
ATTENTION!!!
18
Upcoming SlideShare
Loading in …5
×

green marketing

213 views

Published on

ppt

Published in: Education
  • Be the first to comment

  • Be the first to like this

green marketing

  1. 1. PRESENTED BY- JITENDRA GUPTA ROLL NO. - 166
  2. 2. WHAT IS GREEN MARKETING..  Green marketing is the marketing of products that are presumed to be environmentally safe Requirements  Production Process compatible with the Environment  Compatible with company’s goals  Satisfy the customer’s need 2 Need to find a balance between these requirements
  3. 3. THE AMERICAN MARKETING ASSOCIATION (AMA) 3 WAY DEFINITION  RETAILING DEFINITION  SOCIAL MARKETING DEFINITION  ENVIRONMENT DEFINITION 3
  4. 4. Can you name a green brand ? 4
  5. 5. GREEN BRAND EXAMPLES 5
  6. 6. WHY GREEN MARKETING  Growing concern worlwide about the environment protection.  Consumers are becoming more conscious that their consumption impact the environment  Manufacturers have recognized environmental concerns as a source of competitive advantage. 6
  7. 7. THE THREE R’S OF ENVIRONMENTALISM 7
  8. 8. BENEFITS OF GREEN MARKETING  Access to new markets  Increase their profit sustainability  Enjoy a competitive advantage. 8
  9. 9. GREEN ASPECTS IN SERVICES  FINANCIAL SERVICES  TRANSPORTATION SERVICES  MEDICAL SERVICES  EDUCATIONAL INSTITUTIONS  RETAIL SERVICES 9
  10. 10. THE 2015, TOP 10 GREEN BRANDS IN INDIA ARE: 1. AMUL 2. Dabur India ltd. 3. Infosys 4. Taj Hotels 5. Britannia Industries ltd. 6. Suzlon India 7. Hindustan Unilever Ltd. 8. Wipro technologies ltd. 9. Maruti Udyog ltd. 10. Godrej Consumer Products 10
  11. 11. SOME CASES: SBI Green Banking Programme 11
  12. 12. WIPRO GREEN IT. 12
  13. 13. MACDONALD’S 13
  14. 14. KEYS TO SUCCESSFUL GREEN MARKETING 14 Giving your customers an opportunity to participate Being genuine
  15. 15. CONCLUSION  Green marketing should not neglect the economic aspect of marketing.  Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential. 15
  16. 16. SUGGESTIONS  Improve awareness  Pricing strategy  Difference between standard product and green product.  Quality of Green product’s 16
  17. 17. 17
  18. 18. THANK YOU FOR YOUR ATTENTION!!! 18

×