Spending millions to buy spaces in TV commercials is easy. The difficult part is being the subject of bar chat, blog articles or in a press report.
When you dribble past the advertising noise and charm opinion formers,
the guerrilla marketing is able to have the message circulate freely from the
consumer’s distrust, spread like a virus and get to the most assorted destinies
with a lot more credibility.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to ...Michelle Villalobos
An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Introduction to Guerilla marketing
Principles of Guerilla marketing
Characteristics of Guerilla marketing
Anatomy of Guerilla marketing
Examples of effective guerilla marketing
Examples of shocking guerilla marketing
Positives and negatives of guerilla marketing
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to ...Michelle Villalobos
An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Introduction to Guerilla marketing
Principles of Guerilla marketing
Characteristics of Guerilla marketing
Anatomy of Guerilla marketing
Examples of effective guerilla marketing
Examples of shocking guerilla marketing
Positives and negatives of guerilla marketing
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
Esta apresentação será feita pela 1ª vez no Interact 2010 – 17/07/2010 - Rio de Janeiro. Saiba mais:
http://interact.imasters.uol.com.br/2010/programacao/
IAB Digital Morning 2015 - 5 Passos para a transformação do Mindset - Fabio R...IAB Brasil
Evento realizado no Rio de Janeiro em 06/04/2015. Fabio Rowinski (iProspect) palestra no painel: Como mudei meu mindset e passei a pensar de forma integrada?
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
10 reasons your marketing should be humanLaurent Bouty
In this presentation, you will discover 10 reasons why it is fundamental to start your marketing strategy with human aspects. It is part of the Marketing Canvas Methodology
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Are you treating Social Media as a soft tool for sales, or are you willing to fight to attract and retain customers? Join our debate on Guerrilla Marketing Techniques for Social Media.
Presentation at Digital Marketing First 2013.
by Mathieu Lanssens, Managing Partner @ Invisible Puppy
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
Influencer marketing, instagram marketing, and branding the ultimate slide de...Joe Teo
To get the full presentation on Instagram Marketing, Influencer Marketing, and Branding, follow this link to get the full presentation with speaker's notes: http://bit.ly/2MjZmhS
What do the world's most successful marketers at Edelman, Food52, Brit + Co., Dick Clark Productions (and more) say about the latest marketing trends? We took notes on keynote speakers' talks on the most current marketing trends to date and we're sharing these hot insights with you!
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
No verão de 2008, chegou ao mercado brasileiro um novo filtro solar da Neutrogena. O spray aerosol Fresh Cooling conta com a exclusiva tecnologia Helioplex para proteger contra os raios ultravioleta e chama a atenção porque deixa uma incrível sensação de frescor na pele.
Com o objetivo de gerar boca-a-boca em torno do novo produto, foi criado um PR Stunt que valorizava justamente esse segundo diferencial: o agradável e marcante efeito gelado.
Ação de Astroturfing para a incorporadora Klabin Segall. Esta ação gerou 4 milhões de reais em mídia espontânea e, sem nenhuma compra de mídia, bateu o recorde de vendas no Brasil de um empreendimento imobiliário.
Blog corporativo para o Office 2007. Primeiro blog da Microsoft Brasil para o consumidor final.
A Espalhe criou o conceito, gerencia seu conteúdo e faz sua divulgação nas mídias sociais e na imprensa.
Para transformar o estande da AE em referência no evento Expomoney e literalmente comprar a atenção dos visitantes, usamos a moeda comum de todas as feiras: brindes. Mas distribuir camisetas, canetas e pen drives só por distribuir não gera muito boca-a-boca, convenhamos. E nosso negócio não é promoção e eventos, nosso negócio é boca-a-boca.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. The name refers to the guerrilla warfare, in which a group uses intelligence,
creativity and knowledge of the battle fields to dribble past the eventual lack of
resources and make front to the richer and more powerful opponent.
The classic example reminds Vietnam, that didn’t own any aircraft carrier or last
generation bombs, but could surprise and fight equally with the
biggest world’s potency.
The marketing warriors believe that in order to transmit a message it isn’t
necessary to talk at once to the mass, sponsor the biggest sport event or distribute
flyers to the entire country’s population.
www.marketingdeguerrilha.com.br
3. In a world that is saturated with information, guerrilla marketing bets in
distinguished strategy to conquer the consumer’s attention. It boosts resources and
makes the differential of the product in question known and passed through.
Innovation and boldness work in favor of two main goals: to generate word of
mouth and to induce spontaneous media. Spending millions to buy spaces in TV
commercials is easy. The difficult part is being the subject of bar chat,
blog articles or in a press report.
When you dribble past the advertising noise and charm opinion formers,
the guerrilla marketing is able to have the message circulate freely from the
consumer’s distrust, spread like a virus and get to the most assorted destinies
with a lot more credibility.
www.marketingdeguerrilha.com.br
5. BECAUSE HAVING THE CONSUMER “TURN HIS NECK” IS CRUCIAL
Society is overwhelmed with information. It’s more difficult everyday to have the
consumer stop to listen to our message. Iberia won’t dispute people’s attention only
with other margarine brands, but with an infinity of products that occupy market
shelves. Guerrilla Marketing actions have the potential to have the consumer “turn
his neck”, notice our brand and absorb our message.
www.marketingdeguerrilha.com.br
6. TO CONQUER UNUSUAL SPACES
When you stamp a margarine brand in the gastronomy pages of a newspaper you
don’t do anything but what the consumer awaits. When you bet in a foreseeable
action, you will probably not get his attention. But, what if the same brand is
mentioned in the sports, culture, teen pages of a newspaper?
The unusual captures the interest.
Your consumer expects to hear about a new margarine in a TV commercial. The
environment is so saturated that the distrust is installed. What if they heard through
the mouth of a TV news reporter or read in a blog that he loves? What if, by using
spokesmen like these, we make him believe in what he hears?
www.marketingdeguerrilha.com.br
7. BECAUSE IT IS THE BEST WAY OF AMPLIFYING THE IMPACT,
POWERING THE RESOURCES.
How to get to 1 million people? Certainly, we don’t need to go after each and every one of
them. The best way of doing it is getting in touch with 10 thousand and generate in this
public, the will of passing through our message. In other words, producing word of mouth.
Guerrilla marketing understands that in order to activate these called opinion formers that
will take our message ahead, it is necessary to have funny, consistent and unusual contents.
With creativity and intelligent adjustments, it is possible to power the impact of an action
and get to more and more people, in an efficient way, with the very same budget.
www.marketingdeguerrilha.com.br
8. TO BRING ATTITUDE TO THE BRAND
Unusual, bold and creative actions bring other benefits to the brand:
they gather attitude.
Any margarine is able to make a commercial with a happy family having breakfast
together. But only ours can escape from the obvious, be creative,
increment fun to people day by day.
We have a strong differential that allows us to get escape from the obvious and
guerrilla actions are the best way of making the best of it.
www.marketingdeguerrilha.com.br
11. 1 - To develop a bold, innovating and consistent action that translates a strong and
clear concept, that is lined with the positioning the brand desires.
2 - To create a passable content, with word of mouth and PR potential.
3 - To make possible the story being developed, in a way that it captivates and
surprise. It is necessary to create a fact, in order to activate next stages.
4 - To have an effect in social networks, respecting their internal laws and conquering
space in a transparent and pertinent way.
5 - To have an effect in the press, achieving great audience and people of the
most assorted people profiles.
6 - To ensure that the brand/product is present in the whole process.
www.marketingdeguerrilha.com.br
13. First step is to elaborate a communication plan. It must highlight the phases of the
diffusion, main vehicles, editorials to be chosen, main messages. Besides that, other
stages are essential in this phase of planning:
- Elaborate texts (notes and releases).
- Hire a photographer with potential to produce pictures that match
the concept of Guerrilla.
- Elaborate mailing.
- Elaborate Q&A (possible questions and their answers).
- Establish an original press kit that matches the concept of Guerrilla actions and
escapes from the traditional release model.
- Prepare spokesmen.
www.marketingdeguerrilha.com.br
14. IMPORTANT
- Always bet in a relationship with the journalist and not in shooting releases.
- If the action has an online presence, the sites’ address must be highlighted in all
press vehicles.
- Each time the action has a hotsite, internet will gain special importance, for it
generates direct visitation to the site.
- In case of street actions, it is good to ensure that, among the chosen spots, there
are representative places to the city and places that are near publishers.
- Inform well about the action to get ahead of questions that might create conflicts
connected to nature, to the city operation, to the use of chemical products.
www.marketingdeguerrilha.com.br
15. How to empower
Word of Mouth in blogs
and social networks
www.marketingdeguerrilha.com.br
16. - Respect the internal space of each online community
obeying its codes and conduct.
- The profile of the people that will interact in the online spaces must be true and it is
important to be identified as the brand representative.
- Study the communities in which the interaction will be done, to be able to
personalize messages in a pertinent way.
- Create the genuine interest of people in what is being communicated, by means of
information and direct and frequent interaction.
www.marketingdeguerrilha.com.br
17. - Identify and attract enthusiasts, reinforcing binds for them to disseminate with
truth and credibility what is being passed.
- Ensure that the transmitted content is present in different and relevant
communities and online social networks.
- Keep transparency while creating a network of collaborators and followers,
without subterfuges such as buying posts.
- This way, buzz is generated and not noise.
www.marketingdeguerrilha.com.br