Guerrilla marketing is an unconventional advertising strategy that uses low-cost tactics inspired by guerrilla warfare to maximize results. The term was coined by Jay Conrad Levinson in 1984 to describe small-scale marketing approaches. Guerrilla marketing employs smarter methods rather than larger budgets to increase sales, consumer perception of value, and brand memory through entertainment and community understanding.

2.  Guerrilla Marketing is an advertising strategy that
focuses on low-cost unconventional marketing
tactics that yield maximum results. The term
‘’Guerrilla Marketing’’ was inspired by guerrilla
warfare which is a form of irregular warfare and
relates to the small tactic strategies used by armed
civilians.
 Much like guerrilla warfare, guerrilla marketing
uses the same sort of tactics in the marketing
industry.

3.  The term ‘’Guerrilla Marketing’’ founded by Jay
Conrad Levinson , Berkeley University in 1984

4.  ‘’Jay is one of the foremost
business marketing experts
in the world. No one knows
how to use the weapons of
the trade better than
industry expert Jay
Levinson.’ -- Entrepreneur
magazine.
 Jay Conrad Levinson: The
author of the best-selling
marketing series in
history, "Guerrilla
Marketing", and also 27
other business books

5.  Guerrilla marketing has a
major profit orientation and
emphasis. Since guerrilla
marketers don't have
unlimited funds, they must
employ smarter rather than
harder ways to work. This is
done through the full use of
time, energy, information,
knowledge and most of all,
imagination.

6.  Studys shows consumers are %30 more receptive
to advertising while waiting

7.  Low cost
 Increase sales
 Increase consumer’s
perception of value
 Memorial brand
experience

8.  Entertainment purpose only
 Fake product
 Public or physical threat
 Personal judgement

13.  Understand community and social restrictions
 Understand where is the company’s target
market exist

14.  www.gmarketing.com
 www.wikipedia.com
 Thanks for listening!
Erk Mehmet ÇELİK - 20120301023