An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Spending millions to buy spaces in TV commercials is easy. The difficult part is being the subject of bar chat, blog articles or in a press report.
When you dribble past the advertising noise and charm opinion formers,
the guerrilla marketing is able to have the message circulate freely from the
consumer’s distrust, spread like a virus and get to the most assorted destinies
with a lot more credibility.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Introduction to Guerilla marketing
Principles of Guerilla marketing
Characteristics of Guerilla marketing
Anatomy of Guerilla marketing
Examples of effective guerilla marketing
Examples of shocking guerilla marketing
Positives and negatives of guerilla marketing
What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
Guerrilla Marketing: from 100 outstanding examples to my personal top 3Total Identity
This presentation shows 100 super examples of guerrilla marketing. It also shows my quest for ordering these examples leading to my personal top 3. The results are used to create a deck of cards: the guerrilla card game! The whole presentation is super visual without much text/. Only at the end of the presentation I include a few bullets that summarize my findings. Have fun!
PS: next presentation is more a theory of (de-) Hypification.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Spending millions to buy spaces in TV commercials is easy. The difficult part is being the subject of bar chat, blog articles or in a press report.
When you dribble past the advertising noise and charm opinion formers,
the guerrilla marketing is able to have the message circulate freely from the
consumer’s distrust, spread like a virus and get to the most assorted destinies
with a lot more credibility.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Introduction to Guerilla marketing
Principles of Guerilla marketing
Characteristics of Guerilla marketing
Anatomy of Guerilla marketing
Examples of effective guerilla marketing
Examples of shocking guerilla marketing
Positives and negatives of guerilla marketing
What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
Guerrilla Marketing: from 100 outstanding examples to my personal top 3Total Identity
This presentation shows 100 super examples of guerrilla marketing. It also shows my quest for ordering these examples leading to my personal top 3. The results are used to create a deck of cards: the guerrilla card game! The whole presentation is super visual without much text/. Only at the end of the presentation I include a few bullets that summarize my findings. Have fun!
PS: next presentation is more a theory of (de-) Hypification.
Guerrilla Marketing indica una forma di promozione pubblicitaria non convenzionale e a basso budget ottenuta attraverso l'utilizzo creativo di mezzi e strumenti aggressivi che fanno leva sull'immaginario e sui meccanismi psicologici degli utenti finali. L'uso forzato ed eccessivamente frequente ha portato ad un certo decadimento dell'efficacia.
Indice
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
Management Aspects, project management value engineeringDr Naim R Kidwai
The presentaion aims to cover management aspects from engineering students perspective.It covers basics of management, functions of management, project management, project evaluation, decision making process and value engineering
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
This presentation gives you eight simple tips on how to make your PowerPoint presentation slides more visually engaging, creative and fun. Try out these advice and you will make your best PowerPoint presentation ever.
This presentation was created by my powerpoint design agency Slides. We are based in Spain but have clients worldwide.
Drop me an email and we will discuss your project.
Flexing Content Strategy to Reach Millennials and Gen ZCarolyn Kent
Steps to craft a foundational content strategy that is still flexible enough to connect with Millennials and Gen Z in spite of their mindset differences.
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
Campaigning in a decentralized organisation means a focal change. This presentation - given to several Oxfam Novib Country Directors - was meant to share and check this focus with them.
Shortbord Edorsement Badges Non Profits Junemoose9614
Shortbord is a social media advertising platform that enables brands and non-profits to lease space on an individual’s social real estate across our network of affiliated websites.
Intro to Social Media (WPSP 2012 Summer Institute)Amy Tennison
I had the pleasure of consulting women leaders from around the world on how to leverage social media in their local communities at the 2012 Summer Institute for the Women in Public Service Project (WPSP). WPSP is a global women’s leadership initiative launched by U.S. Secretary of State Hillary Clinton in partnership with the U.S. Department of State and five leading women’s colleges. #Iwork4Dell
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Let Your Customers Do the Talking: The Real Value of User-Generated ContentKissmetrics on SlideShare
Today’s consumers trust past buyers more than they trust branded content. Compared to traditional advertisements, authentic content from customers is way more persuasive. But why does it work, how can you collect it, and what should you do with it?
In this webinar we’ll discuss the growing importance of user-generated content and where it’s heading.
Join us to hear about:
The impact of social proof on purchase decisions
How to scale your UGC and encourage customer evangelism
Which UGC metrics you should be keeping track of
Social Media and Diversity: The ROI for Brands [SXSW 2015]Abe Cajudo
Slides from our South By Southwest 2015 panel - Social Media and Diversity: The ROI for Brands. With Nailah Blades, Andre Blackman, Abe Cajudo, and Pam Slim.
Listen on SoundCloud: https://soundcloud.com/officialsxsw/social-media-and-diversity-the-roi-for-brands-sxsw-interactive-2015
SXSW page: http://schedule.sxsw.com/2015/events/event_IAP37902
Resource page: http://socialmediadiversity.strikingly.com/
#diverseroi
Social Media and Diversity: The ROI for Brands Andre Blackman
This is a panel presentation that I was apart of for 2015's SXSW Interactive conference. We lay out reasons for brands to get involved with diversifying the audiences they build relationships with and market toward. There is a sustainable ROI involved!
Slides from our South By Southwest 2015 panel - Social Media and Diversity: The ROI for Brands. With Nailah Blades, Andre Blackman, Abe Cajudo, and Pam Slim.
Listen on SoundCloud: https://soundcloud.com/officialsxsw/social-media-and-diversity-the-roi-for-brands-sxsw-interactive-2015
SXSW page: http://schedule.sxsw.com/2015/events/event_IAP37902
Resource page: http://socialmediadiversity.strikingly.com/
#diverseroi
Similar to "Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to use guerrillal marketing together (20)
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3. mark eting
“guerrilla warfare:”
mark eting
unconventional warfare in which
believers
a small group of combatants
uses mobile tactics in the form of
spre ad a
ambushes & raids to fight a ssage,
me
larger & less mobile formal army.
su pport a cause or promote a brand.
30. worth spreading
• appeals to your target audience
• entertains
• informs
• educates
• inspires
• short (usually)
31. spreadable
• record it
• post where anyone can see it
• use existing networks (brown bags?)
• easy to forward/share
• place it where people already are
39. 1. define your purpose
2. describe your audience
3. brainstorm
4. then rate, edit & choose
5. plan
6. execute & record (engage?)
7. spread
8. track/measure
9. evaluate (take feedback)
10. revise
40. right now
1. break into groups
2. brainstorm 10 ideas (FAST)*
3. go through each idea, rate it 1-10
want my “Breakthrough Brainstorming Guide?”
download here: http://bit.ly/7csee
* include: non video-based, in schools
42. www.MichelleVillalobos.com
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.