A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Definition of Guerrilla marketing. types, advantages, and disadvantages
some basic principles of Guerrilla marketing
How to set up a Guerrilla marketing plan
ntroduction to Marketing - Session 3 at ITM, Mumbai. Includes:
Promotion and Advertising
• Promotional activities
o Trade shows, sponsorship, trade-fairs, contests, coupon programme, community projects
• Advertising
o TV, radio, trade magazines, direct mailing, billboards, packaging, internet
• Public Relations
o Relationships with media, customer’s community, public speaking, research
• Personal Selling
o B2B and B2C
• Marketing Accessories
Brochures, newsletters, fliers, give-aways
Pricing and Distribution
Price is unique among the 4 Ps in that it directly affects the company’s revenues and profits.
Pricing is both a science and an art
Pricing seems to be the one “P” that has been dramatically affected by the use of the Internet
Pricing and Distribution
• Cost based pricing
• Value based pricing
• Premium pricing
• Discount / promotional pricing
• Price Skimming
• Psychological pricing
• Geographic pricing
• Product line pricing
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
Guerrilla Marketing - Innovative and Futuristic Approach towards MarketingIJAEMSJORNAL
In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost. Therefore, the term “Guerrilla marketing” is used to describe an unusual system of promotions on a very low budget, relying on time, energy, and the imagination instead of big marketing budgets. This is nothing but to describe aggressive, unusual marketing methods generically. The paper serves to explore the uses and needs for the Guerrilla marketing approach and how they are superior and different from the traditional marketing tactics. In this paper we will describe cost cutting and bearing maximum impact on the consumer will also be highlighted. This paper also will try and understand the terminology, its literature, application to the small business and profitability.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. By the father of
Guerrilla Marketing
Jay Conrad Levinson
3. Contents
Meaning of Guerrilla marketing
Introduction of Guerrilla marketing
Definitions
Types of guerrilla marketing
12 secrets of guerrilla marketing
Traditional Vs Guerrilla marketing
Principles
Advantages
Guerrilla marketing methods
4. Meaning of guerrilla marketing
Guerrilla Advertising is an advertising strategy in which low-cost
unconventional means (pop-ups ads, stickers, ) are
utilized, often in a localized fashion or large network of
individual cells, to convey or promote a product or an idea.
5. Introduction of guerrilla marketing
Guerrilla Marketing is an advertising strategy that
focuses on low-cost unconventional marketing tactics that
yield maximum results.
This word guerrilla marketing is taken from the word
“ Guerrilla warfare” which means that small tactic
techniques used by the armed civilians.
6. Many of these tactics also
includes limited resources,
survival , well organized and
elements of surprise. Much
like guerrilla
warfare, guerrilla
marketing uses the same sort
of tactics in the marketing
industry.
7. Definitions
“ Non Conventional ways of Doing Marketing”
BY: Jay Conrad levinson
“ It’s about using all yours communication resources in
order to create word-of-mouth”
BY: Wagner martins
8. Why is there need of Guerrilla Marketing?
Small business failures are reaching record numbers and
one of the main reasons for the failures is a failure to
understand marketing
Guerrilla marketing has been proven in action to work
for small businesses around the world. It works because
it's simple to understand, easy to implement and
outrageously inexpensive.
10. Ambient marketing:- Ambient marketing allows a business
to create brand recognition without necessarily pushing their
products.
Presence marketing:- Presence marketing is about making
the business name recognizable and familiar by being visible
daily.
Grassroots marketing:- Grassroots marketing is about
winning customers one-by-one rather than on a very large scale.
A successful grassroots campaign is all about building
relationships and emphasizing the personal connection.
11. Wild postings:- Wild postings is overwhelming areas with
plastered multiple copies of a poster for a movie, concert, or
product.
Alternative marketing:- Alternative marketing may be best
defined as publicity that looks to be completely separate from the
company.
12. 12 Secrets of guerrilla marketing
COMMITMENT: Believe in what you are doing with
all your heart and passion and pursue it till the very
end.
INVESTMENT: Marketing is not an expense, but an
investment -- the best investment.
CONSISTENT: Don’t make many changes to your
marketing, it is confusing to consumers.
13. CONFIDENT: People prefer business confidence
over quality, service, selection and price.
PATIENT: One has to keep patience for the
results . It is said that “Rome was not built in a
day”
ASSORTMENT: To use combination of
marketing weapons. One is not going to work.
14. CONVENIENT: Always feel for the convenient of
your’s customer. Respect your consumer's time.
SUBSEQUENT: Focus on a long term
relationship with a customer not on a short term
relationship.
AMAZEMENT: Amaze you customer with
something that you might take as a granted. Always
show your’s customer something new.
15. MEASUREMENT: Always measure the results
of your marketing.
INVOLVEMENT: You prove your involvement
by following up; they prove theirs by patronizing
and recommending you.
DEPENDENT: The guerrilla's job is not to
compete but to cooperate with other businesses.
16. Traditional Vs Guerrilla marketing
Use of
Capital
Big
budgets
Logos
To sell it
a target
Use of
Imagination
Small
budgets
Meme
Target is to
build long
term
relationship
18. Completely Unexpected :- The result of completely
unexpected situation is a surprise- a moment when the
situation that arises was not expected and the participant of
the event was not prepared to witness or be part of such
situation.
Drastic :- A word "drastic" is defined by Oxford Dictionary
as having a strong or far-reaching effect. Any guerrilla
marketing campaign should work with a form of drasticity in
order to reach maximum relevant target audience. It is the
element that may significantly help the campaign to be cost-effective
with high degree of Attention and Interest element.
19. Humorous :- Humorous effect in the marketing
communication helps to diminish the barriers between the
sender and receiver, the business organization and the
customer respectively. Moreover, entertainment in the
marketing communication can significantly increase the
efficiency of the campaign by reaching larger number of
receivers.
One Shot Game:- One shot game, meaning that the
guerrilla marketing campaign is performed only in strictly
limited period of time, indicates that the receivers of the
guerrilla messages understand that the campaign is only
temporary the concept should not be used again on the
same market.
20. Cheap:- The cost of guerrilla campaign can be often
the purpose of attractiveness for the businesses. The
objective is to create rumor, buzz effect and immediate
impact on target group but still keeping the budget tight.
Goodwill :- Goodwill can be defined as an intangible
asset which provides a competitive advantage, such as a
strong brand, reputation, or high employee morale.
Guerrilla marketing campaign should always give the
target audience something that will make them feel richer
or satisfied.
23. Flexible – because of small scale nature can be adapted
quickly, relatively easy to respond to change.
Low Cost – one of the founding principles – ideal for firms
who do not have massive marketing budgets.
Targeted – designed to reach the target market – reduces waste
and ineffectiveness.
Simple – many of the methods simple and easy to use and
implement – ideal for the smaller business.
25. GUERRILLA ADVERTISING METHODS
The Internet:
Pop up ads (assuming they are ‘smart’!)
Using access/registration or
subscription logs to full capacity
Use of banner advertising
Web logs – ‘Blogs’ – personal Web
‘diaries’
26. Stickers – can be put anywhere – especially in the
target area
Pavement chalking
Bio-degradable tree postings
Product give-aways
Spray paint logos
27. Offering free demonstrations and talks –
gets you and your product known
Offering free consultations
Finding a way of generating mystery
to involve consumers
Peer marketing – putting people of similar
interests/ages/segments together to generate
interest in the product, e.g.one claim for
downloading music is that it opens up the
chance for ‘new’ music to be discovered and
later purchased
Using SMS text messaging
28. WORD OF MOUTH
Roach Baiting – getting the company message/brand
across by the use of an ‘actor’ behaving as a normal
consumer in the hope of getting the message passed on.
Undercover Marketing – also known as ‘buzz
marketing’ – similar to above. Use of paid actors to
actively promote the product/brand in a variety of
situations or leaving products in high profile places to
get them seen/used/noticed.
31. Origins of GM as we know it today
“My, my, my, my Adidas”, 1986
Flyers on the grills around the
city, Grill restaurant “Weber”
32. GM and Social campaigns
Smoking leads to blindness
Help children who suffer from hunger
33. Conclusion
Life will be more interesting and challenging.
Great products = Great marketing strategies,
promotions and funny ads.
Guerrilla Marketing is Fun
Guerrilla Marketers think outside the box
Guerrilla Marketing is Cheaper
Guerrilla Marketing Works