This document is a presentation on guerrilla marketing tactics by Al Lautenslager. It provides 30 days of marketing activities for businesses to implement guerrilla marketing strategies with limited budgets. Each day focuses on a different tactic, providing examples and guidance. Tactics include setting goals, targeting customers, positioning, identifying benefits, advertising, business networking, direct mail, marketing hooks, public relations, and prioritizing an implementation plan. The goal is to help businesses get more customers and business now through low-cost marketing ideas and an action plan focused on time, energy and imagination over large budgets.
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
After almost a decade in marketing, I realized what made the difference between thriving clients and struggling clients. If you're having a hard time scale your small service business, this is for you.
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
After almost a decade in marketing, I realized what made the difference between thriving clients and struggling clients. If you're having a hard time scale your small service business, this is for you.
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Business West held the last in their roadshow of Marketing Workshops in Bristol on the 25th October.
This event covered Affilliate, Fusion, Joint Venture and GUerrilla Marketing along with giving you advice on SOcial Media Tools to implement these strategies on a budget!
This presentation is geared towards professional service providers, small business owners, experts, authors and artists seeking to develop their brand, reputation and sales. The presentation outlines the path from concept to powerhouse marketer.
This presentation was prepared by John Watson of Accrue Performance Marketing Inc in Calgary, Alberta Canada in 2015.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Marketing ideas for 2014 for your businessSteve Mark
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
~19.09.2011-What Is Guerrilla Marketing?BBDO Moscow
Q: 9.19.2011 = what is guerrilla marketing?
what is a guerrilla? = gatis mūrnieks
what is guerrilla marketing? = a self-sufficient message
how to create it? = 10 commandments
how does it work? = mindset, theory and practice
what is a bespredel? = communication ethics
feedback = [e] [t] [f] [s] [y] [v]
Guerrilla social media marketing is about achieving conventional goals by unconventional means. Instead of investing huge sums of money and people time, guerrillas use innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that’s only true if you and your organization understand the principles & processes of “Guerrilla Social Media Marketing”. In this fast paced keynote address Shane Gibson will show you and your team how to successfully create a guerrilla marketing culture in your organization and succeed in your social media activities. In this session you will learn:
Key attributes and attitudes of a Guerrilla Social Media Marketer
How to tap into large influential networks online and offline
The power of nano-casting and nano-marketing
How to develop and manage a social media marketing campaign
Plus 5 strategies to help you maximize social media ROI
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Business West held the last in their roadshow of Marketing Workshops in Bristol on the 25th October.
This event covered Affilliate, Fusion, Joint Venture and GUerrilla Marketing along with giving you advice on SOcial Media Tools to implement these strategies on a budget!
This presentation is geared towards professional service providers, small business owners, experts, authors and artists seeking to develop their brand, reputation and sales. The presentation outlines the path from concept to powerhouse marketer.
This presentation was prepared by John Watson of Accrue Performance Marketing Inc in Calgary, Alberta Canada in 2015.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Marketing ideas for 2014 for your businessSteve Mark
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
~19.09.2011-What Is Guerrilla Marketing?BBDO Moscow
Q: 9.19.2011 = what is guerrilla marketing?
what is a guerrilla? = gatis mūrnieks
what is guerrilla marketing? = a self-sufficient message
how to create it? = 10 commandments
how does it work? = mindset, theory and practice
what is a bespredel? = communication ethics
feedback = [e] [t] [f] [s] [y] [v]
Guerrilla social media marketing is about achieving conventional goals by unconventional means. Instead of investing huge sums of money and people time, guerrillas use innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that’s only true if you and your organization understand the principles & processes of “Guerrilla Social Media Marketing”. In this fast paced keynote address Shane Gibson will show you and your team how to successfully create a guerrilla marketing culture in your organization and succeed in your social media activities. In this session you will learn:
Key attributes and attitudes of a Guerrilla Social Media Marketer
How to tap into large influential networks online and offline
The power of nano-casting and nano-marketing
How to develop and manage a social media marketing campaign
Plus 5 strategies to help you maximize social media ROI
What's NEW in Guerrilla Marketing - Tony Robbins' Business Mastery LondonOrvel Ray Wilson, CSP
International keynote speaker Orvel Ray Wilson, CSP presents a 3 hour session on "What's NEW in Guerrilla Marketing" at Tony Robbins' 2013 "Business Mastery"event in London.
Guerrilla Marketing: History and definitionGuerrilheiros
This is the first tutorial of the Guerrilheiros Project. We showed a general view of how Guerrilla Marketing emerged and tried to define it with the help of some professionals of this profession:
Flavio Gart- Creative Director, Bazooka Portugal
Willian Rocha- Director of Planning, Worm Brazil
Are you treating Social Media as a soft tool for sales, or are you willing to fight to attract and retain customers? Join our debate on Guerrilla Marketing Techniques for Social Media.
Presentation at Digital Marketing First 2013.
by Mathieu Lanssens, Managing Partner @ Invisible Puppy
"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to ...Michelle Villalobos
An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."
New trends marketing guerrilla, viral marketing, social media marketing - Uni...Juan Sanchez Bonet
Viral marketing, word of mouth marketing, social media marketing. What's new in marketing and advertising, How to go viral (Viral formula), how can I implement a social media strategy, Guerrilla marketing concepts and best campaigns. Discover the best social media and viral marketing practices and The New Rules of Viral Marketing.
Presentation for Real Madrid School (European Univeristy of Madrid)
Contact me to download
conversemos@juanmarketing.com
See more in http://www.juanmarketing.com/
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
Power point presentation:
20 Things You Must Know to Market Your
Small Business Successfully.
Ideal for busineess owners whose companies don't have a marketing department and sales professional
who want to reduce cold calling and attract
high quality sales leads.
Copy of the presentation from the CASRO Management Conference, April 2013...
For Market Research firms that aren't achieving the level of revenue growth they desire, this presentation shows 'why' that might be happening and 'what' can be done about it.
This presentation is based on our eBook of the same name.
7 Secrets To Attract Your Perfect CustomerJesse Stoddard
The Little-Known Target Marketing Techniques That The Richest Entrepreneurs Hope Their Competitors Never Discover
https://jessestoddard.com/7-secrets-to-attract-your-perfect-customer/
This presentation was used by Anaz Kabeer at Headstart Startup Saturday Kochi on June 13th 2015. The topic for this particular meet was "Getting initial customers".
Presentation to Association of Fund Raising Professionals January 2017. Detailed overview of obstacles and opportunities when a non profit sells sponsorship.
SalesMasters Meetup presentation deck (as presented on Oct 28th, 2015 at the CampusTLV): Startup Sales 101.
The presentation is about the best practices for Technology Startups looking to begin selling their innovative technology overseas
JOIN our LinkedIn group: http://www.linkedin.com/grp/home?gid=8404006
JOIN our Meetup group: http://www.meetup.com/Sales-Masters/
JOIN our Facebook group: https://www.facebook.com/groups/483102775201392/
This presentation presents a blueprint for how financial planners can build a simple business plan for their RIAs. Many firm owners are walking in the dark without a map of where they WANT to go. A business plan acts like a GPS, they still have to move around obstacles and barriers, but it points them in the right direction of their revenue goals.
Starting your own business has never been more popular. It might be because you want a better work-life balance, have seen a brilliant opportunity, or are just ready for the exciting, fulfilling challenge of working for yourself.
Whatever your reasons, if you want to succeed you need to get the basics right - whether it's researching your market, raising finance or choosing your premises.
Our free guide, backed by business experts Sage, walks you through the key steps to success.
Selling during tough times world of asphalt - 90 minutes - nashville 2016Al Lautenslager
Selling during tough times for the Asphalt Industry - tactics and strategies complete with tons of examples and questions to ask prospects - preferred keynote speaker - World of Asphalt - Nashville, 2016
Speaker Marketing by the Marketing Speaker - Marketing planning for Professional Speakers as presented to the National Speakers Association - IL 1-9-15 by Al Lautenslager.
Available for other NSA chapter presentation and conference speaking al@allautenslager.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3. Get business now
Do you have all the customers you
want?
Do you have a blank check book to
spend on marketing?
Does everyone that could buy from
you, know about you?
4. Get Business Now
The primary investments of a Guerrilla
Marketer should be Time, Energy and
Imagination.
Since Guerrilla’s do not have big bucks to
invest, the marketing arsenal must work
harder and smarter!
Theory of Guerrilla Marketing
32. Get Business Now
What specific activity do you
want customers to take?
Call to Action
33. Get Business Now
Specific Customer Activity
• Send for information / Free Report
• Call your toll free 800 number
• Visit your website
• Enter a contest
• Visit your place of business
36. Get Business Now
The Ultimate Targeting
Exercise
• If you could magically
define the “ideal client,”
what would they look like?
37. Get Business Now
Your Best Prospect
….is a current customer
Second best is a past customer
38. Get Business Now
Biggest Target Market Tip
• Keep track of your customers
• Keep track of prospects
To Get Names:
• Enter to Win
• Marketing Hook
• Fusion Marketing
43. Get Business Now
A Revenue Exploding Guerrilla
Marketing Positioning Example
• An appliance business that can
provide the most affordable kitchen
appliances to cost conscious buyers.
50. Get Business Now
Features
• Self cleaning oven
• 200 Cd jukebox
• One click buying on Amazon
• Live operator on duty 24/7
• In business since 1910
• We have the biggest widget maker
• Award Winning
51. Get Business Now
These are the related Benefits
• Convenience
• Time savings
• Organization
• Easy access
• Immediate
• Less resources required
• Reliability
59. Get Business Now
Advertising
• The most visible form of marketing
• Shouldn’t be intimidating
• Can eat a budget very quick if not
done right
60. Get Business Now
Advertising
• 1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, "Oh brother!"
8. The eighth time, he says, "Here's that confounded thing again!"
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
61. Get Business Now
Advertising
• 11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.
The list you've just read was written by Thomas Smith of London in l885.
62. Get business now
“I do not regard advertising as an
entertainment or an art form but as a
medium of information. When I write an
advertisement, I don’t want you to tell me
that you find it creative. I want you to find
it so interesting that you buy the product.”
-David Olgivy
63. Get Business Now
Creative
• Market your product or service, not
your creative, (unless you are in the
creative business).
• Super Bowl commercials
Herding cats - who was it?
65. Get Business Now
50 People Instantly
• Neighbor
• Banker
• Bartender
• Travel Agent
• #49 www.networkingworkbook.com
66. Get Business Now
Networking Goals
• Meet 10 new people
• Receive 8 business cards
• Note something of interest
• Write a follow up note to 5
• Call to meet 3
• Continue a relationship with 2
67. Get Business Now
Networking Tips
• Set goals before arriving
• Arrive early, leave late
• Help at registration
• Power partners
• Show interest
• Act like a host, not a guest
69. Get Business Now
Fusion Marketing
• Business connections (non-
customers) with other businesses;
strategic alliances, affinity marketing,
joint venturing, affiliate relationships.
75. Get Business Now
3000 marketing messages a day
• Low response rates are rampant
• Creative overwhelms the messages
• Action does not result
76. Get Business Now
More Good hook examples
• Special Report:
7 Mistakes People Make When
Choosing An Asphalt Contractor/Supplier
Before You Purchase Asphalt You Should Read this
Report
This is what our competition won’t tell
you about Asphalt services
The importance of driveway maintenance to preserve
the value of your home
78. Get Business Now
Website & Email Marketing
• Change your website. Change gets noticed.
• Put up some new photos
• add a materials calculator
• add new case studies or testimonials.
79. Get Business Now
Website & Email Marketing
• Blog on popular blog topics that serve your community.
• Portfolio of Products & Services
• Newsletter Archive, Services
• FAQ page.
80. Get Business Now
Environmental Marketing
• Consider another area that is attracting more
attention, and that is green marketing.
• There is such a thing as green dye for asphalt
surfaces, and there are new environmentally
beneficial products and techniques in the
industry, such as warm mixes and geotech
products.
81. Get Business Now
Environmental Marketing
• What Environmental Marketing can you do?
• What do your customers and prospects want?
• What will they respond to, environmentally
speaking?
85. Get Business Now
What’s In The News?
• New Shopping Center
• County/State Road Projects
• Sporting Surfaces
• Highway Safety
• Pot Holes / Longevity of Surfaces
86. Get Business Now
PR
• Ideas for a Press Release:
• New service
• Awards
• Promotions
• Reorganizations
• New employees
• Celebrations (anniversaries)
• Survey results
91. Get Business Now
Wrap Up/Conclusion/Action
(…continued)
• Launch what is comfortable
• Get help if you need it
• Do something…in 30 Days
92. Get Business Now
Prioritize and Implement
• Marketing Attack # 1: website, email marketing,
tele-follow up, referral program
• Marketing Attack #2: all in # 1 plus press
releases, brochure/flyers, special reports
93. Get Business Now
Prioritize and Implement
• Marketing Attack #3: all in #2 plus social media
marketing, blogging, contests
• Marketing Attack #4: all in #3 plus an
appreciation or recognition event