Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How To Become                    a Celebrity in Your Field                        For JobseekersVictoria Garcia, CEOMarket...
This is a Dif ferent Approach to Job                        HuntingVictoria Garcia, CEOMarketing Impressions
Step Back From The Perspective Of A     Potential Employee “Begging” For A JobVictoria Garcia, CEOMarketing Impressions
Think of Yourself as a         “Small Business” With Something                 Valuable to Of ferVictoria Garcia, CEOMarke...
Looking for a Job is an Exercise                 in Selling YourselfVictoria Garcia, CEOMarketing Impressions
Looking for a Job is an Exercise                 in Selling Yourself                        So, follow the rules of Person...
“Branding” Is More Impor tant         Than Sales
Nobody wants to be “sold” anything, anymore
Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.
Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”
Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”Why are...
Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”Why are...
Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”Why are...
Visibility Is More Impor tant          Than Ability
Think YouWhat You See is What You   Get                          Formerly known                          as Perception    ...
And, justify them with logic.
Hint: Your Mother Gave You aGreat Brand Name – Use It!
People Do Business With* People They                 Like       (And Are Impressed With)                                  ...
People Do Business With* People They                           Like                 (And Are Impressed With)              ...
Control the conversation withquestions. The person asking thequestions is in change.
Hint: If they don’t trust you, theywon’t hire you. Period.               “You trust me.                                   ...
Hint: Listen well and askquestions.
.
.Confidence is powerful.     You’re confident                            ergo I trust you.Lack of it deepens fears.
Everything You Do Contributesto Your Brand
Everything You Do Contributesto Your BrandHow you look, dress and talk
Everything You Do Contributesto Your BrandHow you look, dress and talkThe energy you projectDo you do something to stand o...
You, Inc. - Harry Beckwith says“People think in stereotypes. Peoplethink and buy with their eyes. Theyhear what they see. ...
Write a book. Self publish. Sell it on line.*.* Amazon.com will sell it. Then youcan say your book is selling onAmazon!
Write a book. Self publish. Sell it on lineCreate your own web page highlightingyour specialty..
Write a book. Self publish. Sell it on line.Create your own web page highlightingyour specialty.Take up public speaking.  ...
Join
Call yourself an “author.”
Call yourself an “author.”Get a great “publicity” photo of yourself(not a headshot in a box)               Here’s an example
Call yourself an “author.”Get a great “publicity” photo of yourself(not a headshot in a box)Join professional organization...
Call yourself an “author.”Get a great “publicity” photo of yourself(not a headshot in a box)Join professional organization...
Work yourself into the “power” circles
Work yourself into the “power” circlesWork on committees to display your skills
Work yourself into the “power” circlesWork on committees to display your skillsHave a friend nominate you for an award
Think like a leader.     Go to www.meetup.com and start     your own Meetup on your area of     specialization.
And, we haven’t even started on SocialMedia.
And, we haven’t even started on SocialMedia.Include your book on Linkedin
And, we haven’t even started on SocialMedia.Include your book on LinkedinTweet the heck out of your book
Think like a publisher.      Go to www.scoop.it and publish anonline magazine
Think like a publisher.      Go to www.scoop.it and publish anonline magazine
Think like a publisher.      Go to www.scoop.it and publish anonline magazine      Build an email database and startsendin...
Think like a publisher.      Go to www.scoop.it and publish anonline magazine      Build an email database and startsendin...
Think like a publisher.      Go to www.scoop.it and publish anonline magazine      Build an email database and startsendin...
Think like a business owner. Forget gettingsomeone to hire you.Start selling yourself as a “consultant.”Enjoy the freedom ...
Get Your Name in the NewsUse www.PRweb.comRecycle Your Information
    Press Release              Media              PRWeb (link to your site)      Website           Article Directory      ...
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Personal branding power point for jobseekers
Upcoming SlideShare
Loading in …5
×

Personal branding power point for jobseekers

1,261 views

Published on

Published in: Business, Career
  • Be the first to comment

  • Be the first to like this

Personal branding power point for jobseekers

  1. 1. How To Become a Celebrity in Your Field For JobseekersVictoria Garcia, CEOMarketing Impressions
  2. 2. This is a Dif ferent Approach to Job HuntingVictoria Garcia, CEOMarketing Impressions
  3. 3. Step Back From The Perspective Of A Potential Employee “Begging” For A JobVictoria Garcia, CEOMarketing Impressions
  4. 4. Think of Yourself as a “Small Business” With Something Valuable to Of ferVictoria Garcia, CEOMarketing Impressions
  5. 5. Looking for a Job is an Exercise in Selling YourselfVictoria Garcia, CEOMarketing Impressions
  6. 6. Looking for a Job is an Exercise in Selling Yourself So, follow the rules of Personal Branding...Victoria Garcia, CEOMarketing Impressions
  7. 7. “Branding” Is More Impor tant Than Sales
  8. 8. Nobody wants to be “sold” anything, anymore
  9. 9. Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.
  10. 10. Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”
  11. 11. Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”Why are brands big today?
  12. 12. Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”Why are brands big today?We love to buy.
  13. 13. Nobody wants to be “sold” anything, anymoreBranding attempts to reverse the sales process.We loathe “sales people.”Why are brands big today?We love to buy.The more educated your target – the more “sales” resistant.
  14. 14. Visibility Is More Impor tant Than Ability
  15. 15. Think YouWhat You See is What You Get Formerly known as Perception Is Reality
  16. 16. And, justify them with logic.
  17. 17. Hint: Your Mother Gave You aGreat Brand Name – Use It!
  18. 18. People Do Business With* People They Like (And Are Impressed With) “You like me. You really, really like me.”
  19. 19. People Do Business With* People They Like (And Are Impressed With) “You like me.*Meaning – Hire or Contract You really, really like me.”
  20. 20. Control the conversation withquestions. The person asking thequestions is in change.
  21. 21. Hint: If they don’t trust you, theywon’t hire you. Period. “You trust me. You really, really trust me.”
  22. 22. Hint: Listen well and askquestions.
  23. 23. .
  24. 24. .Confidence is powerful. You’re confident ergo I trust you.Lack of it deepens fears.
  25. 25. Everything You Do Contributesto Your Brand
  26. 26. Everything You Do Contributesto Your BrandHow you look, dress and talk
  27. 27. Everything You Do Contributesto Your BrandHow you look, dress and talkThe energy you projectDo you do something to stand out? – No “mousy”wear a hat, rose on your lapel, but people needonly one thing at a time. apply!
  28. 28. You, Inc. - Harry Beckwith says“People think in stereotypes. Peoplethink and buy with their eyes. Theyhear what they see. Watch your visualclues to trigger the right stereotypes.” No “mousy”Buying that book & memorize it! people need apply!
  29. 29. Write a book. Self publish. Sell it on line.*.* Amazon.com will sell it. Then youcan say your book is selling onAmazon!
  30. 30. Write a book. Self publish. Sell it on lineCreate your own web page highlightingyour specialty..
  31. 31. Write a book. Self publish. Sell it on line.Create your own web page highlightingyour specialty.Take up public speaking. Even an ebook will do.
  32. 32. Join
  33. 33. Call yourself an “author.”
  34. 34. Call yourself an “author.”Get a great “publicity” photo of yourself(not a headshot in a box) Here’s an example
  35. 35. Call yourself an “author.”Get a great “publicity” photo of yourself(not a headshot in a box)Join professional organizations& be a leader
  36. 36. Call yourself an “author.”Get a great “publicity” photo of yourself(not a headshot in a box)Join professional organizations& be a leader
  37. 37. Work yourself into the “power” circles
  38. 38. Work yourself into the “power” circlesWork on committees to display your skills
  39. 39. Work yourself into the “power” circlesWork on committees to display your skillsHave a friend nominate you for an award
  40. 40. Think like a leader. Go to www.meetup.com and start your own Meetup on your area of specialization.
  41. 41. And, we haven’t even started on SocialMedia.
  42. 42. And, we haven’t even started on SocialMedia.Include your book on Linkedin
  43. 43. And, we haven’t even started on SocialMedia.Include your book on LinkedinTweet the heck out of your book
  44. 44. Think like a publisher. Go to www.scoop.it and publish anonline magazine
  45. 45. Think like a publisher. Go to www.scoop.it and publish anonline magazine
  46. 46. Think like a publisher. Go to www.scoop.it and publish anonline magazine Build an email database and startsending out e-newsletters.
  47. 47. Think like a publisher. Go to www.scoop.it and publish anonline magazine Build an email database and startsending out e-newsletters.
  48. 48. Think like a publisher. Go to www.scoop.it and publish anonline magazine Build an email database and startsending out e-newsletters. Publish articles on ezinearticles.com
  49. 49. Think like a business owner. Forget gettingsomeone to hire you.Start selling yourself as a “consultant.”Enjoy the freedom of never having toask someone for a job ever again!
  50. 50. Get Your Name in the NewsUse www.PRweb.comRecycle Your Information
  51. 51.   Press Release  Media  PRWeb (link to your site)   Website Article Directory      Submission to an Editor   Blog (link to your site) Book Email Newsletter (link to your site)

×