This document provides tips and strategies for creating a marketing plan with little to no budget. It discusses inexpensive marketing tools like public relations, direct mail, sponsorships, newsletters, and viral marketing. Specific low-cost ideas are presented such as using elevated urinals to advertise a movie, holding customer appreciation events, and sending creatively shaped direct mail pieces called "lumpy mail" to stand out. The document emphasizes focusing on existing customers, negotiating costs, and being imaginative with limited resources.