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Marketing:
The collection of things you do, both
short- and long-term, to build
positive name and book recognition
Think about the first 100 strangers who will
buy your book.
Think about the first 100 strangers who will
buy your book.
 What do they have in common?
 What do they do when they’re not reading?
Think about the first 100 strangers who will
buy your book.
 What do they have in common?
 What do they do when they’re not reading?
GO MEET THEM THERE!
 What specific skills do you bring?
 Are you an information or an inspiration
person?
Platform:
Long-term engagement with a target audience
that establishes name recognition and trust
Platform:
Long-term engagement with a target audience
that establishes name recognition and trust
 Your audience (readers)
 Influencers who can bring you THEIR
followers
You don’t have to Tweet if you don’t want to!!
 Keep it simple (and inexpensive)
◦ WordPress, Weebly, Squarespace
 Keep it simple (and inexpensive)
◦ WordPress, Weebly, Squarespace
 Base your content on your brand
◦ Articles, photos, FAQs, deleted scenes, surprises
 Email list management:
 Articles (Print or online)
 Blog
http://bethjusino.com
(Click Resources for links to many of the services mentioned)
bethjusino@gmail.com
Please sign up for my mailing list!

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