This document provides guidance on developing an effective website that aligns with an organization's mission. It emphasizes determining why the website is needed, who the target audience is, and what content should be included based on the mission. Key recommendations include keeping the site simple, easy to navigate, consistent, and promoting it to help achieve the organization's goals as defined in its mission. The overall message is that the website should serve as an online extension of the mission.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Presentation to first year students of Columbia University's GSB on February 18, 2008 that covers some common advertising pitfalls, brand building principles, and ESPN case studies. Make sure you click the middle of the slides for hyperlinks to videos. (Mostly in full image slides)
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Presentation to first year students of Columbia University's GSB on February 18, 2008 that covers some common advertising pitfalls, brand building principles, and ESPN case studies. Make sure you click the middle of the slides for hyperlinks to videos. (Mostly in full image slides)
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
It’s hard to stand out when everyone else is vying for the same attention from your clients. Join me in this month’s live webinar, and I’ll get you noticed. In this interactive workshop-style webinar I’m giving you the exact strategies, tips, tools, and step-by-step guidenace that puts your virtual services brand on the center stage in a landscape where you can truly shine. You’ll learn about brand positioning, personality, and define your very own unique archetype combination that guaranteed to get you noticed in a noisey landscape.
Watch the webinar replay right here >>>>>
https://igina.webinarninja.com/live-webinars/318653/register
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Men's Luxury category - Business TransformationAksha Sachdev
During our business transformation module at Hyper Island UK, myself and my group worked on a brief from online shopping giant Shop Direct's subsidiary Very Exclusive. The brief helped us dive deeper in to the male shoppes' attitudes and needs to recommend a new outlook towards future of online shopping.
Mel feller discusses brand strategy 101 and how to nail down your missionMel Feller
Mel Feller asks the question of “What do your customers think when they hear your business’s name?” In addition, “What’s your business’s purpose, beyond making a buck?”
Mel Feller has been in business for more than 40 years and understands the fact that your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it has earned in the marketplace over time—for better or worse.
Brand affinity is the emotional connection that consumers have with your brand, based on shared values. Building brand affinity is important for fostering loyalty and trust from customers. Furthermore, strong, effective branding will give you a way of standing out from the crowd, helping customers find you and encouraging them to engage with your brand.
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
Mel feller looks at ideas for greater marketing and advertising successMel Feller
Mel Feller Looks at Ideas for Greater Marketing and Advertising Success
Marketing and advertising is like a double-edged sword. If used cost-effectively, consistently, and systematically, marketing and advertising can be the flame, which ignites the growth of your business.
On the other hand, marketing and advertising, if approached in a careless, sporadic, and unrealistic way, can drain your bank account, produce disappointing results, and -- in a worst-case scenario -- result in business failure.
UNSTUCK: Use the Brand-As-Business Management Approach to Troubleshoot Your Business is a short guide that introduces six prevalent business issues and the solutions offered by the brand-as-business approach.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Promote It! You’ve developed a valuable product or service but the people who...Mary Lee Gannon
You’ve developed a valuable product or service but the people who need it don’t know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
It’s hard to stand out when everyone else is vying for the same attention from your clients. Join me in this month’s live webinar, and I’ll get you noticed. In this interactive workshop-style webinar I’m giving you the exact strategies, tips, tools, and step-by-step guidenace that puts your virtual services brand on the center stage in a landscape where you can truly shine. You’ll learn about brand positioning, personality, and define your very own unique archetype combination that guaranteed to get you noticed in a noisey landscape.
Watch the webinar replay right here >>>>>
https://igina.webinarninja.com/live-webinars/318653/register
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Men's Luxury category - Business TransformationAksha Sachdev
During our business transformation module at Hyper Island UK, myself and my group worked on a brief from online shopping giant Shop Direct's subsidiary Very Exclusive. The brief helped us dive deeper in to the male shoppes' attitudes and needs to recommend a new outlook towards future of online shopping.
Mel feller discusses brand strategy 101 and how to nail down your missionMel Feller
Mel Feller asks the question of “What do your customers think when they hear your business’s name?” In addition, “What’s your business’s purpose, beyond making a buck?”
Mel Feller has been in business for more than 40 years and understands the fact that your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it has earned in the marketplace over time—for better or worse.
Brand affinity is the emotional connection that consumers have with your brand, based on shared values. Building brand affinity is important for fostering loyalty and trust from customers. Furthermore, strong, effective branding will give you a way of standing out from the crowd, helping customers find you and encouraging them to engage with your brand.
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
Mel feller looks at ideas for greater marketing and advertising successMel Feller
Mel Feller Looks at Ideas for Greater Marketing and Advertising Success
Marketing and advertising is like a double-edged sword. If used cost-effectively, consistently, and systematically, marketing and advertising can be the flame, which ignites the growth of your business.
On the other hand, marketing and advertising, if approached in a careless, sporadic, and unrealistic way, can drain your bank account, produce disappointing results, and -- in a worst-case scenario -- result in business failure.
UNSTUCK: Use the Brand-As-Business Management Approach to Troubleshoot Your Business is a short guide that introduces six prevalent business issues and the solutions offered by the brand-as-business approach.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Promote It! You’ve developed a valuable product or service but the people who...Mary Lee Gannon
You’ve developed a valuable product or service but the people who need it don’t know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
9 Reasons You Should be Using Facebook advertisingSaundra Jackson
“Do Facebook ads work?”
Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business.
Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)
“I don’t have much to spend on advertising.”
Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
Confusing movement with progress is pretty common in business – with people often running around like headless chickens. But it’s not about how busy you are, it’s about effectiveness: trying to avoid all the timewasting trivia and focusing on the important stuff.
A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of the Sleeping Lion approach. For over 12 years, I have been advising companies on how to simplify and improve sales, marketing and business development – through consultancy, workshops and facilitation.
There are a range of tools and exercises available here that draw together Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, Idea Generation and Business Ethics – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Content Creation: The Ultimate “How To” Guide4Good.org
All of your online content should be created from the perspective of “Are you communicating your information in the most compelling and impactful way for your constituents?” We will review the strategy for content and messaging to be used in all marketing initiatives (website, blogging, social media, Search Engine Optimization, email, e-newsletters, brochures, etc.). At the end of this workshop, you’ll know how to create effective content from your homepage to your blog to your brochures!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. HOUSEKEEPING
Cell phones, silent please.
Questions. Feel free anytime!
Please sign In or give me a business card.
Introductions: Who are you? Tell us about it!
Name
Title
Organization Name
What does your organization do?
What do you hope to learn today?
What is your biggest marketing challenge?
4. DEFINE THE TERMS
Please take a moment to jot down your definitions:
MARKETING
ADVERTISING
BRANDING
5. DEFINING THE TERMS
MARKETING: The total of activities involved in the
transfer of goods or services from the producer or seller
to the consumer or buyer, including advertising, shipping,
storing, and selling. (Your Tool Box)
ADVERTISING: To announce or praise (a product,
service, etc.) in some public medium of communication
in order to induce people to buy or use it: to advertise a
new brand of toothpaste. (A Tool)
BRANDING: A trademark or distinctive name identifying
a product or a manufacturer. A product line so identified:
a popular brand of soap. A distinctive category; a
particular kind: a brand of comedy that I do not care for.
(A Tool)
6. The Myths
You have to be a big to do marketing!
You have to have a lot of money!
I don’t have time to do marketing!
I need to be fundraising in everything I do!
You can do everything in-house for less!
You can get volunteers to help do marketing projects!
You can’t afford professional services!
FREE is for me!
7. The Truth
You can be any size and be successful!
You need to commit a dollar amount whatever it is!
Create a marketing committee!
Branding builds Friends, Friends Raise Money!
Doing it in-house can cost more in time and money!
Volunteers are not always there when you need them.
Many professional organizations that assist non-profits!
You get what you pay for!
8. It Starts with Your Mission
What is your mission?
Who does it speak too?
What does it really say?
Is it something people can remember?
How do you use it?
Examples? Who wants to share?
Building a marketing, advertising and branding plan
around your mission just makes sense!
9. A MARKETING THERORY
Marketing any product or service takes time, energy,
good ideas and money.
Most nonprofits are so concentrated on raising money
they don't feel they have time to think about establishing
or maintaining their community image, or trying to market
their organization other than by "word or mouth" to let
people know what they are all about.
Many nonprofit's attitudes are based on a false hope that
because they are good and do good things money will
follow.
10. TEST THE THERORY
As a test to see how good you think you have been, start
first with your board of directors. Ask each individual
board member privately to tell you as if you were a
stranger all about the nonprofit they serve.
Time the person and see if they can talk to you for at
least five minutes. While this may sound easy, you would
be surprised how few can actually do this! Example?
With this in mind, ask yourself the question, "If the board
of directors can't even tell me about the nonprofit then,
what does the public truly know?"
12. DECIDE, DISCOVER, DETERMINE & DELIVER
Decide what you want!
Discover what they want & know.
Determine a strategy.
Deliver your message through people.
Do you having Raving Fans?
13. Step One
DECIDE WHAT YOU WANT
You are the source! It starts with you and your organization all being
on the same page starting at the board all the way down to the
volunteers
Develop a perfect vision of what you want your organization to be.
(Outline your perfect picture of your organization)
Be as specific as you can right down to the color of the walls if
necessary.
Write it down on paper. This will become your model for making
decisions about your marketing plan.
ITS YOUR MARKETING MISSION STATEMENT.
14. Step Two
DISCOVER WHAT THEY WANT
Unless you have your own vision how can you decide what the
customer wants?
Remember its hard to market your service if you can’t talk about it
with passion & vision.
Find out what the customer really wants! Ask questions and listen.
Don’t judge, just get the facts.
Your vision should fill in the gaps between their vision and yours.
Compromise is good, concession is not.
Lastly, know when to ignore the customers vision when necessary,
sending them somewhere else.
15. Step Three
CREATE A MARKETING PLAN
Create a marketing plan that puts your best foot forward,
using your vision and discovery model.
Determine what it is you are going to deliver and be the
best at it. Don’t try to be something you are not.
Tell your story as part of the total marketing plan,
advertise it verbally, and make it your brand.
Your marketing vision is what you want people to think of
when they hear your name.
DELIVER IT WITH PEOPLE!
16. DETERMINE
Determine what kind of marketing you are going to do:
Information Based
Who are we?
What do we do?
Why do we do it?
Why it’s is important.
Recruitment Based
Volunteers
Mentors
Clients
Board Members
Event Based
Fundraising
Friend-raising
Special Events
17. DELIVER IT WITH RAVING FANS
Public Speaking
Create a speakers bureau!
Have others tell your story
Create an ambassadors committee
Educate your Staff, Board & Volunteers
Can they tell your story for 5 minutes?
Then let them loose.
DO YOU HAVE RAVING FANS?
19. DELIVER IT IN OTHER WAYS
Be Creative
Use a skywriter?
How can you use a hot air balloon?
Sponsorships
Advertising
Newspaper
Radio
TV
Email
Direct Mail
Website (This is Marketing 104)
Collateral Items
Brochures
Banners
Posters
Specialty Items
20. COLLECT DATA
Collect Data in everything you do.
Name
Email
Address
Birthday (without year)
Be creative. Ask things no one else does! Favorite Holiday?
Your list is the most important thing you have when it comes to
marketing.
Maintain it! Clean & Purge
Use it! Don’t Abuse It!
Every event, speaking engagement, meeting or social event is a
chance to get data.
Everyone is a data miner!
21. FOLLOW UP
Follow up is probably the most important aspect in the
data mining process. We all know it! Do we do it?
Use what you collected to follow-up in unique ways.
Send a birthday card?
Send a candy bar or bag of tea?
Be sensitive to how much you contact people and how.
Provide an opportunity in the follow-up for giving Time,
Talent and Treasure.
Make it personal, if you can.
Drop by on a winter day and fill their washer fluid! WHAT?
Don’t be afraid to do it in person!
Individual
Groups
Take Clients or Staff
22. EVALUATE
Evaluate your success! Rediscover!
There is good in everything sometimes we just
have to look for it!
Rediscover what your audience thinks & knows
Measure it against your vision
If yes, then bookmark the idea to use again later.
If no, make adjustments.
23. MAKE ADJUSTMENTS
Don’t abandon the plan, tweak it.
Use VERB COMMANDS to change it!
Make it bigger!
Make it hot
Change the package
Make it appeal to a specific group
Make it part of something else
26. What is a Mission Statement?
Mission statements are designed to provide direction
and thrust to an organization, an enduring statement of
purpose.
A mission statement acts as an invisible hand that
guides the people in the organization.
A mission statement explains the organization’s reason
for being, and answers the question, “What business are
we in?”
27. What is a Website?
Website should be designed to communicate your
organizations statement of purpose.
A Website acts as an visible hand that guides people
and offers a clear message into who and what you are.
A Website should explain your organization’s reason for
being, and answers the question, “What business are
you in?”
28. Working Together
Mission & Website?
Do your website & mission…..
Effectively illustrate your purpose for being in business?
Communicate your message defining Who & What you are?
Speak to the right group?
Give you a sense of pride in your organization?
Do you tell people about them?
Do you use them and promote them to assist you in your efforts?
Have value to your organization?
Create action or emotion?
Are they memorable?
WWW.IYI.ORG
29. Why Build a Website?
Why is always my first question
Why is the basis for your whole site!
What do you hope to accomplish? Why?
What features do you need now? Why?
What feature do you want later? Why?
Some Answers to Why
The guy down the street has one!
Everybody’s doing it!
Its cool, and it would be nice to have!
Just think we need one!
Because!
WWW.IYI.ORG
Your mission is the basis for your organizations reason for being.
Because someone asked why?
30. Why Know Why?
Why Not?
Philosophy majors will tell you that there is only two right
answers to the question why?
Take the time to really know why before you start, it is just
smart!
Because
Websites are expensive if you do not have a plan.
Not knowing why is just wasting time and effort.
Knowing why gives you a measuring stick for content.
Would you know why without a Mission Statement?
WWW.IYI.ORG
31. Who is the Site for?
Who is the Second Question
Who is the site going to service?
How will they use it?
Who cares!
Who cares about what’s on your site?
People help support, what they help create!
Get input from the who.
What sites does your who visit now?.
Your Mission is based on who you service right?
Don’t Design for You, Design for Who!
It’s not about you! Unless you are the who!
Keep who in mind every step of the way!
Is your mission about you or who?
WWW.IYI.ORG
32. What’s in a Website?
Determining What is Easy
What does your mission say?
What is your message?
What are your services?
What does the “who” need to know?
WWW.IYI.ORG
The “What” is easy once you know “Why” and “Who”
34. Easy to Read
Choose text carefully
Script vs. Plain
Dark text on light backgrounds
Text size.
12pt to 14pt no bigger!
Do not center body text
Centering is for headlines and Poems.
Keep it easy for you and the designer
Just like your mission your keep site simple, clean and clear so all
can enjoy and understand it
WWW.IYI.ORG
35. Keep it Simple
There are many reasons for keeping it simple!
It downloads faster.
People leave it does not load quickly.
Simple= A clean look & feel.
Simple= Easy to manage and create.
Simple= Easy to maintain!
Remember to KISS IT!
You all know what KISS means right?
WWW.IYI.ORG
36. Keep it Quick
15-20 Seconds to take off
People will leave your site before it loads.
Animation and Flash
Why? Because its cool!
Does it add value?
Is it important to the mission?
I don’t like the way it looks
Function vs. Creative Expression
Remember it’s not about you!
Keep copy points short if possible
Create downloads for large documents and forms
WWW.IYI.ORG
37. Easy to Navigate
Links: Labeled and Easy to locate
It is what it is!
Down the left side
Easy to Understand
Use terminology the user will understand.
Colors and links should be familiar
Blue= unviewed link and Purple= viewed link
Other colors like Red are becoming more common place.
Find info in 3 clicks or less
Don’t make me search. Remember quick is it!
WWW.IYI.ORG
38. Be Consistent
Fonts
Use the same font from page to page.
Fonts are based on each person computer set. It may look
good to you but others see it as garble.
Colors & Backgrounds
Don’t change every page
Sometimes its ok to call out different areas of your site
Picture sizes in galleries
Size photo’s the same
Click to enlarge
Email addresses
somebody@yourorganization.org
WWW.IYI.ORG
39. Easy to Find
Where’s Waldo
Don’t be a Waldo!
Make it easy for people to find you!
“If I build it people will find me!”
It’s a myth.
Promote your site
Search Engines, Directories, Banner Ads
Links to others
Domain Name Trains- Keep it short
www.thelongestnameicouldthinkofeverbeforeigottiredoftyping.com
Multiple URL’s when necessary.
Misspellings
.com, .org, .net, .biz
WWW.IYI.ORG
40. Remember Your Friends
Give Credit Where Credit is Due
IYI helped us build this great site!
Offer links to community partners.
Reference your donors and board members, its not about you!
Make your site a resource for everyone.
Promote other services & business that relate to you.
Develop partnerships with others to build future allies in tough times.
Be an ambassador for your community!
WWW.IYI.ORG
41. So You Have a Website
Let people know you have one
Promote It. Tell everyone! (Do you keep your Mission a Secret?)
Advertise It!
Put on toilet paper!
Search engines vs. promotion
Grow it.
Take it where it needs to go for who it was designed for.
Ask for feedback.
Evaluate it.
Every month
Keep it fresh and new.
Add Features that assit you in your mission like…….
WWW.IYI.ORG
42. Online Donations
In 2003 online giving topped 100 million
$25.00 to $50.00 dollars at a time.
Don’t expect “BIG” donations online.
A growing in comfort with online donations
It’s still a trust factor
Its not for everyone
Don’t be fooled by the numbers
National exposure and world crisis help inflate the numbers.
WWW.IYI.ORG
43. How Do I Do It?
Online Fundraising Handbook
www.groundspring.org
It’s in your packet
You Still Need to Make the Ask!
Online allows you a presence 24-7
It will never eliminate the personal ask
You have many different options.
Percentage based options.
Fee based options.
FREE based options.
Nothing is FREE
WWW.IYI.ORG
44. Help with Online Donations
Look No Further!
www.clickandpledge.com
www.acceptiva.com
www.etransfer.com
www.networkforgood.org
www.paypal.com
www.kinterainc.com
www.groundspring.org
Contact IYI Youth Service Help Line (877) IYI-TIPS
WWW.IYI.ORG
46. Build it with Purpose
WWW.IYI.ORG
Remember
Your Mission
Know Why
Know Who
What is Easy
Keep it Simple
Be Found
Promote It
Remember Your Friends
Be a Community Partner
Your Website is the definition of your mission on a 24-7 billboard
around the world. Make sure it sends the right message!
47. Web Tips
Websites That can Help
www.webmonkey.com
www.htmlhelp.com
www.web-source.net
www.werbach.com
There are many websites, to many in fact to
list here. Just type “html help” in your search
bar and have fun!
WWW.IYI.ORG
50. Brought to You By
Brock Rose
Rose & Rose Associates
brockrose@comcast.net
brock@roseandrose.biz
www.roseandrose.biz
1305 Copley Ct.
Goshen, Indiana 46526
574-534-0750