This is a guide explain how to build a content marketing strategy

2. HOW TO CREATE A CONTENT MARKETING
STRATEGY: FOR BEGINNERS AND CONSUMERS
• As you're scrolling through your newsfeed, you’re likely to see a variety of
content, some which informs, some which entertains, and some which inspires. If
you’re like me, you’ll spend way too much time browsing through pictures of cute
dogs before you realize you’ve made your way through the cuteness overload, to
a call-to-action from the brand who posted that funny meme or make up tutorial,
and you’ve put 5 things in your shopping cart. How are content marketing
strategies leading us to buy things that we didn’t even know we needed? How is
content, turning us into loyal followers and even advocates for businesses?

3. CONTENT MARKETERS WANT TO GET TO KNOW YOU
They will start by asking, are you the audience?
You! Yes, you. If the data points in your direction, content marketers will become
committed devotees to finding out what you want to read about. There may be more
than one audience a business would like to reach in which case, they will cater their
content strategy to appeal to each and every one of you.

4. WHAT’S YOUR PROBLEM?
Not to be rude but really, what’s your problem? We want to solve it for you! After
identifying an audience, content marketers work to produce content that will
educate, inform, and solve an existing problem the consumer faces. In turn, this will
likely
• Build trust/authority for the brand
• Generate leads
• Create conversions
• Turn customers into advocates

5. WHAT ARE YOUR GOALS?
• Just like your problems, content marketers want to help you achieve your goals
by introducing you to products and solutions for your specific needs

6. BUILDING THE CONTENT STRATEGY
• Define the client’s goals
• Integrate the persona
• Choose a format and content management system
• Brainstorm!

7. TYPES OF CONTENT
• Social Media
• Video
• Infographics
• White Papers
• Case Studies
• Ebooks
• Blog Posts

8. WHAT IS A CONTENT MANAGEMENT SYSTEM?
• A content management system or CMS is a software on which we edit, share and
manage our content. Popular options include:
• Wordpress
• Wix
• Shopify
• Squarespace
• Drupal

9. IN CONCLUSION
• Building a content strategy can seem daunting, but understanding the process
can help you identify when and how you’re being marketed to and maybe will
even inspire you to create your own! Even if you’re not a business owner, content
marketing can be applied to a blog, social media account or video sharing
platform and really anything in the digital world you want to draw attention to.