Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
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Clive Andrews at WP-Brighton 2011 - The Basics of Blogging
- 1. The Basics of Blogging Clive Andrews
- 2. NixonMcInnes
- 3. In the beginning was the web…
- 4. Meanwhile… Web log = weblog = blog
- 5. Today: over 160 million blogs
- 6. Blogging is now everywhere
- 11. Timely blogging
- 14. Can’t I just sell my stuff?
- 15. What’s good to read is good to search
- 16. Where do I put my blog?
- 17. Where do I put my blog?
- 18. Where do I put my blog?
- 19. Where do I put my blog?
- 20. I’m not sure I can do this… You possibly already do.
- 22. Thank you @CliveAndrews [insert witty closing image here] www.nixonmcinnes.co.uk/clive
Editor's Notes
- Thanks Dave Clever people later Basics now – foundations May be too basic for some – bare with me Cultural implications, not technical Copyright © Imparta Limited 2002 – 2008 All Rights Reserved
- Clive - Consultant NixonMcInnes Helping big brands use new tech and culture
- Old-school websites were just like brochures Flat. Rarely changing. Why look at a website twice? Why return? What if a website remained interesting? What if I want to return over and over?
- Blogs began as diaries 1990s Niche, geeky
- Now, blogs on all kinds of stuff
- The norm, not a gimmick not just business Suited to certain businesses and industries in particular – creative, travel, tech, fashion
- Timely, interesting, relevant
- Timely, interesting, relevant
- Timely, interesting, relevant
- Timely, interesting, relevant
- Also: The power of now – an easy CMS – no longer developers and editors not just geeks- relates to being human, democracy
- Also: Thought leadership
- Also: Walk the talk
- Also: Listen to customers Narrative – product development
- Search engines love dynamic content Relevant Recent
- Example of blog on front page – advantage?
- Example of blog in margins Also: A way of being different – also expressing personality
- Example of separate blog
- You can move later. Integrate when you have confidence
- If you use FB and Twitter, you may already be blogging If you want to improve Twitter and FB, blogging could help
- It’s everywhere Ellen will talk content strategy