The Independent Publishing Industry:E-commerce & E-Marketing
Beyond The Launch
1. Beyond the Launch: Sink or Swim? Carol White RLI Press Live Your Road Trip Dream www.roadtripdream.com
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19. Will You Sink or Swim? Have the right product, priced correctly, targeted correctly, produced well Maintain a thorough marketing plan Have the tools of the business – website, 800#, collateral materials, press kits, give-aways, and more Get in the Game – NETWORK, join organizations in your industry & publishing Use the “ Seven Habits of Highly Successful Publishers” every day Never give up Keep following your successes