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Beyond the Launch:  Sink or Swim? Carol White RLI Press Live Your Road Trip Dream www.roadtripdream.com
Adrift at Sea ,[object Object],[object Object],[object Object],[object Object],[object Object]
Swimming with the Sharks ,[object Object],[object Object],[object Object],[object Object]
Steering my own Ship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Throw me a life ring! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bobbing Along in a Sea of Books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Your Plan out of Idle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Onboard a “Speedboat” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why you could sink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing to Swim ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Landed in my Pool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does this “Splash” continue to happen? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #1 Use Your “Book Hooks” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #2 You’ve got to spend some money to make money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #3 The lowly link – make it pay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learning RVs the Easy Way  –  RV Education 101,  Everything you need to  know about RVs
Case Study #4 When it works – do it some more! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.MyTripJournal.com
Case Study #5 Set “Google Alerts” for everything! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things that will have you  heading for a “life raft” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Will  You  Sink or Swim? Have the right product, priced correctly, targeted correctly, produced well Maintain a thorough marketing plan Have the tools of the business – website, 800#, collateral materials, press kits, give-aways, and more Get in the Game – NETWORK, join organizations in your industry & publishing Use the  “ Seven Habits of Highly Successful Publishers”  every day Never give up Keep following your successes
Thanks for coming today Live Your Dreams!

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Beyond The Launch

  • 1. Beyond the Launch: Sink or Swim? Carol White RLI Press Live Your Road Trip Dream www.roadtripdream.com
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  • 19. Will You Sink or Swim? Have the right product, priced correctly, targeted correctly, produced well Maintain a thorough marketing plan Have the tools of the business – website, 800#, collateral materials, press kits, give-aways, and more Get in the Game – NETWORK, join organizations in your industry & publishing Use the “ Seven Habits of Highly Successful Publishers” every day Never give up Keep following your successes
  • 20. Thanks for coming today Live Your Dreams!