Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
This document provides tips and strategies for rebranding a real estate brokerage business. It recommends identifying core values, researching trends and the target market, and developing a new brand identity. Specific suggestions include updating marketing materials like headshots, logos, and websites. It also emphasizes using new forms of social media and video marketing to engage customers. Monitoring brand mentions online is presented as important for measuring the success of the rebranding efforts. The overall message is that real estate brokers should regularly evaluate and update their branding to remain relevant and consumer-centric.
My presentation topic for #B2BBSummit “How to build a Kick Ass Brand!" on Friday, September 28th at 1pm est. You can register for the free webinar here http://bit.ly/O7P7K2
This document provides tips for naming a new venture or business, telling stories to connect with customers, and discusses what makes good journalism. It recommends that names be short, simple, searchable, pronounceable, and memorable. Stories should be short, emotional, inspire action, illustrate results, and turn customers into heroes. Good journalism gets a clear focus on audience needs, involves the audience in content creation and sharing, aggregates previous reporting, is timely, explains complex topics, fact-checks information, and engages users after publishing.
The document discusses praise and reprimand in management. It defines praise as recognizing good performance to generate continued or improved performance. Effective praise is specific and timely. Praise statements should describe the action, attitude, and advantage of the behavior. Reprimands should also be immediate, private, specific to the action, and avoid insults or threats. Both praise and reprimand aim to modify behavior positively without attacking the person.
This document provides guidance on developing a crowd funding business model canvas. It includes sections on crafting a unique value proposition, interviewing customers to validate beliefs, identifying customer segments and where they engage online, acquiring customers through blogging, community involvement and following trends, activating supporters and turning them into evangelists, and key aspects to address like activities, resources, production expenses, partners, and campaign expenses. The overall message is the importance of understanding customers and validating assumptions through interaction before developing the full business model.
In this quick talk, I gave new ERA brokers and Realtors some universal brand-building fundamentals. Follow along to add cohesion and intention to your company's brand.
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
This document provides tips and strategies for rebranding a real estate brokerage business. It recommends identifying core values, researching trends and the target market, and developing a new brand identity. Specific suggestions include updating marketing materials like headshots, logos, and websites. It also emphasizes using new forms of social media and video marketing to engage customers. Monitoring brand mentions online is presented as important for measuring the success of the rebranding efforts. The overall message is that real estate brokers should regularly evaluate and update their branding to remain relevant and consumer-centric.
My presentation topic for #B2BBSummit “How to build a Kick Ass Brand!" on Friday, September 28th at 1pm est. You can register for the free webinar here http://bit.ly/O7P7K2
This document provides tips for naming a new venture or business, telling stories to connect with customers, and discusses what makes good journalism. It recommends that names be short, simple, searchable, pronounceable, and memorable. Stories should be short, emotional, inspire action, illustrate results, and turn customers into heroes. Good journalism gets a clear focus on audience needs, involves the audience in content creation and sharing, aggregates previous reporting, is timely, explains complex topics, fact-checks information, and engages users after publishing.
The document discusses praise and reprimand in management. It defines praise as recognizing good performance to generate continued or improved performance. Effective praise is specific and timely. Praise statements should describe the action, attitude, and advantage of the behavior. Reprimands should also be immediate, private, specific to the action, and avoid insults or threats. Both praise and reprimand aim to modify behavior positively without attacking the person.
This document provides guidance on developing a crowd funding business model canvas. It includes sections on crafting a unique value proposition, interviewing customers to validate beliefs, identifying customer segments and where they engage online, acquiring customers through blogging, community involvement and following trends, activating supporters and turning them into evangelists, and key aspects to address like activities, resources, production expenses, partners, and campaign expenses. The overall message is the importance of understanding customers and validating assumptions through interaction before developing the full business model.
In this quick talk, I gave new ERA brokers and Realtors some universal brand-building fundamentals. Follow along to add cohesion and intention to your company's brand.
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
This document discusses branding and defines a brand as the collection of perceptions in the mind of the consumer. It emphasizes that branding is as important as other business investments like photos. To build a strong brand, it recommends defining who you are through your strengths, weaknesses, and style. Having a clear style that represents your clear brand will help you stand out from competitors and attract clients who connect with your unique work.
The document discusses various marketing strategies for a conference including sponsoring the event, buying advertisements, designing an engaging booth, giving away promotional items, choosing appropriate networking events, and recognizing students. It touches on topics like budget, branding, attendee engagement, and future customers. The overall message is about low-cost and high-impact ways to promote a business at an event.
Build an online business brand by finding your true "VOICE" ideal for job seekers, professionals, entrepreneurs, start-ups and business owners to create and communicate a compelling online brand.
How to craft a lead generating about me page that also increases your credibi...Jolynn Oblak
Learn how to craft your about me page on your blog or website to be a lead generating machine! learn how you can increase your credibility and connect with your target market in 4 easy steps. Grab my free worksheets that will walk you through the entire process. http://www.jolynnoblak.com/aboutmews
This document provides an overview of the self-publishing process for authors. It defines self-publishing, notes that the stigma around it is diminishing as digital publishing has made it more accessible. Many famous authors were initially self-published. The pros of self-publishing include full creative control and faster time to market, while cons are marketing responsibilities and limited distribution. Steps outlined include writing, editing, designing a cover, formatting for platforms, uploading the book, and launching with promotional efforts like a blog tour. Overall earnings are discussed by genre, with romance typically earning the most for self-published authors.
This document provides information and guidance for creating audio programs to sell advice and inspiration. It discusses packaging options, pricing models, marketing strategies, and content structuring. The key points are:
1) Audio programs can be packaged and sold in CD, MP3, or flash drive formats, with pricing options ranging from $5-200. Fulfillment is handled through third party providers.
2) Effective marketing involves using email campaigns and affiliate links to promote free or low-cost initial offers, then upselling customers to higher-priced programs.
3) Audio content should be structured across multiple discs to provide an overview, background knowledge, step-by-step tactics, and motivational conclusions. Accompany
This document summarizes a webinar on character branding. It introduces the presenters and what attendees will learn about introducing characters into brands, selecting characters for clients, and presentation ideas. It also discusses questions that have been asked, applied examples of character branding, character roles, brand agents, and a story creation tool. The webinar aims to help attendees make their brands stand for something and use existing stories where possible.
This document provides tips for writing effective print, digital, and web advertisements. Some key points include writing in a conversational tone, avoiding jargon, and painting a vivid picture for the reader. It also discusses different types of print and web ads such as one-liners, news/demo ads, stories, sermons, outlines, banner ads, logos, tiles/cubes, pop-ups, buttons, and intermercials. Specific examples and templates are provided for many of these ad types. The goal is to engage and inform readers while clearly communicating your message in the limited space available.
Brittany Thompson and Lily Whiteman give advice on building a personal brand at IBM. They suggest considering how you want others to perceive you based on your skills, accomplishments, and values. Your brand is expressed through both online and offline interactions, including clothing, body language, communication style, and knowledge. They recommend establishing a reputation for taking on new opportunities, sharing successes and failures, and practicing good time management to develop your personal brand beyond daily work assignments.
This document discusses the value of brands and how strong brands can benefit businesses. It explains that brand equity refers to the extra value a well-known brand name generates compared to an unknown name, as consumers perceive branded products as better. A strong brand allows businesses to sell more products at higher prices, gain repeat customers who remain loyal longer, and be more forgiving of mistakes. The document also notes that brands, unlike business processes or people, can continue after changes occur and people move on.
A presentation given during Kolkata Bloggers' Meet at Kolkata about Blog Monetization. The presentation touched upon fundamental models instead of tactical aspects.
Positioning refers to a firm's "personality" and how it presents itself to customers. It is important for firms to understand how customers perceive them and find a positioning that fits what appeals most to their ideal customers. To determine the right positioning, firms should start by understanding how people currently see them based on facts rather than assumptions, compare themselves to competitors, and identify a positioning they can achieve based on what customers and competitors offer. They should then do everything possible to fulfill that positioning and measure their progress through research.
How to Publish Your First Book or So You Want to Be an Author - We have presented this both as a group panel with Lagunita Writers Group and as a workshop presentation.
The document provides tips for writing effective advertisements, including using a creative hook to grab attention, writing for how an audience thinks, and keeping the message consistent, simple and clear. It discusses using an emotional trigger, affirming the audience's self-image, and creating a memorable and unique hook. The Ogilvy Formula recommends readers pay most attention to visuals, captions, headlines and signatures. An outline is provided for sketching an ad, including elements like a hook, visual, caption, headline, copy and signature.
4 Ways to Humanize Your Social Media PostsBKA Content
- Content Marketing is a content provider founded in 2009 that serves agencies, SMBs, and enterprises. They offer account management and writing services without monthly minimums or contracts.
- To gather engaged followers on social media, brands need to humanize their presence by forming emotional connections and cultivating loyal customers. They should adopt a personable voice, limit self-promotional posts, and actively listen to and respond to followers.
- Specifically, brands should use humor, highlight followers' contributions, respond sincerely to both positive and negative comments, and foster a sense of community to build stronger emotional bonds with their audience on social media.
This document provides an overview of how to set up and optimize a Facebook advertising campaign for eCommerce stores. It discusses setting up pixel tracking, choosing campaign goals, building target audiences through demographics, interests and website activity. It also covers creating ads that get attention, make promises and include calls to action. Interactive exercises guide attending setting up campaigns, audiences and ads to promote their eCommerce store on Facebook.
Go After The Campers The Others Leave Behind
Travis Allison's Online Marketing starter lesson for summer camps.
Originally presented at the Congres de l’Association des camps certifiés du Québec (November, 2011).
This document provides a shot list for a music video or film. It includes 67 shots with details on camera movement, location, sync points to music, and notes for each shot. The shots cover a variety of sequences including a boxing match, pub fight, news interviews, and scenes at different character's homes. The shots transition between locations and characters to tell a story through music and imagery.
The Children and Young People (Scotland) Act 2014 aims to strengthen children's rights and support their well-being. It assigns every child a Named Person from birth to age 18 to help share information with services and support the child alongside parents. The Act also increases free early learning and childcare to 600 hours per year for 3-4 year olds and offers it to vulnerable 2 year olds, as well as providing free school lunches for primary 1-3 students. Overall, the Act looks to identify and address issues early to improve outcomes for children, especially vulnerable populations.
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
This document discusses branding and defines a brand as the collection of perceptions in the mind of the consumer. It emphasizes that branding is as important as other business investments like photos. To build a strong brand, it recommends defining who you are through your strengths, weaknesses, and style. Having a clear style that represents your clear brand will help you stand out from competitors and attract clients who connect with your unique work.
The document discusses various marketing strategies for a conference including sponsoring the event, buying advertisements, designing an engaging booth, giving away promotional items, choosing appropriate networking events, and recognizing students. It touches on topics like budget, branding, attendee engagement, and future customers. The overall message is about low-cost and high-impact ways to promote a business at an event.
Build an online business brand by finding your true "VOICE" ideal for job seekers, professionals, entrepreneurs, start-ups and business owners to create and communicate a compelling online brand.
How to craft a lead generating about me page that also increases your credibi...Jolynn Oblak
Learn how to craft your about me page on your blog or website to be a lead generating machine! learn how you can increase your credibility and connect with your target market in 4 easy steps. Grab my free worksheets that will walk you through the entire process. http://www.jolynnoblak.com/aboutmews
This document provides an overview of the self-publishing process for authors. It defines self-publishing, notes that the stigma around it is diminishing as digital publishing has made it more accessible. Many famous authors were initially self-published. The pros of self-publishing include full creative control and faster time to market, while cons are marketing responsibilities and limited distribution. Steps outlined include writing, editing, designing a cover, formatting for platforms, uploading the book, and launching with promotional efforts like a blog tour. Overall earnings are discussed by genre, with romance typically earning the most for self-published authors.
This document provides information and guidance for creating audio programs to sell advice and inspiration. It discusses packaging options, pricing models, marketing strategies, and content structuring. The key points are:
1) Audio programs can be packaged and sold in CD, MP3, or flash drive formats, with pricing options ranging from $5-200. Fulfillment is handled through third party providers.
2) Effective marketing involves using email campaigns and affiliate links to promote free or low-cost initial offers, then upselling customers to higher-priced programs.
3) Audio content should be structured across multiple discs to provide an overview, background knowledge, step-by-step tactics, and motivational conclusions. Accompany
This document summarizes a webinar on character branding. It introduces the presenters and what attendees will learn about introducing characters into brands, selecting characters for clients, and presentation ideas. It also discusses questions that have been asked, applied examples of character branding, character roles, brand agents, and a story creation tool. The webinar aims to help attendees make their brands stand for something and use existing stories where possible.
This document provides tips for writing effective print, digital, and web advertisements. Some key points include writing in a conversational tone, avoiding jargon, and painting a vivid picture for the reader. It also discusses different types of print and web ads such as one-liners, news/demo ads, stories, sermons, outlines, banner ads, logos, tiles/cubes, pop-ups, buttons, and intermercials. Specific examples and templates are provided for many of these ad types. The goal is to engage and inform readers while clearly communicating your message in the limited space available.
Brittany Thompson and Lily Whiteman give advice on building a personal brand at IBM. They suggest considering how you want others to perceive you based on your skills, accomplishments, and values. Your brand is expressed through both online and offline interactions, including clothing, body language, communication style, and knowledge. They recommend establishing a reputation for taking on new opportunities, sharing successes and failures, and practicing good time management to develop your personal brand beyond daily work assignments.
This document discusses the value of brands and how strong brands can benefit businesses. It explains that brand equity refers to the extra value a well-known brand name generates compared to an unknown name, as consumers perceive branded products as better. A strong brand allows businesses to sell more products at higher prices, gain repeat customers who remain loyal longer, and be more forgiving of mistakes. The document also notes that brands, unlike business processes or people, can continue after changes occur and people move on.
A presentation given during Kolkata Bloggers' Meet at Kolkata about Blog Monetization. The presentation touched upon fundamental models instead of tactical aspects.
Positioning refers to a firm's "personality" and how it presents itself to customers. It is important for firms to understand how customers perceive them and find a positioning that fits what appeals most to their ideal customers. To determine the right positioning, firms should start by understanding how people currently see them based on facts rather than assumptions, compare themselves to competitors, and identify a positioning they can achieve based on what customers and competitors offer. They should then do everything possible to fulfill that positioning and measure their progress through research.
How to Publish Your First Book or So You Want to Be an Author - We have presented this both as a group panel with Lagunita Writers Group and as a workshop presentation.
The document provides tips for writing effective advertisements, including using a creative hook to grab attention, writing for how an audience thinks, and keeping the message consistent, simple and clear. It discusses using an emotional trigger, affirming the audience's self-image, and creating a memorable and unique hook. The Ogilvy Formula recommends readers pay most attention to visuals, captions, headlines and signatures. An outline is provided for sketching an ad, including elements like a hook, visual, caption, headline, copy and signature.
4 Ways to Humanize Your Social Media PostsBKA Content
- Content Marketing is a content provider founded in 2009 that serves agencies, SMBs, and enterprises. They offer account management and writing services without monthly minimums or contracts.
- To gather engaged followers on social media, brands need to humanize their presence by forming emotional connections and cultivating loyal customers. They should adopt a personable voice, limit self-promotional posts, and actively listen to and respond to followers.
- Specifically, brands should use humor, highlight followers' contributions, respond sincerely to both positive and negative comments, and foster a sense of community to build stronger emotional bonds with their audience on social media.
This document provides an overview of how to set up and optimize a Facebook advertising campaign for eCommerce stores. It discusses setting up pixel tracking, choosing campaign goals, building target audiences through demographics, interests and website activity. It also covers creating ads that get attention, make promises and include calls to action. Interactive exercises guide attending setting up campaigns, audiences and ads to promote their eCommerce store on Facebook.
Go After The Campers The Others Leave Behind
Travis Allison's Online Marketing starter lesson for summer camps.
Originally presented at the Congres de l’Association des camps certifiés du Québec (November, 2011).
This document provides a shot list for a music video or film. It includes 67 shots with details on camera movement, location, sync points to music, and notes for each shot. The shots cover a variety of sequences including a boxing match, pub fight, news interviews, and scenes at different character's homes. The shots transition between locations and characters to tell a story through music and imagery.
The Children and Young People (Scotland) Act 2014 aims to strengthen children's rights and support their well-being. It assigns every child a Named Person from birth to age 18 to help share information with services and support the child alongside parents. The Act also increases free early learning and childcare to 600 hours per year for 3-4 year olds and offers it to vulnerable 2 year olds, as well as providing free school lunches for primary 1-3 students. Overall, the Act looks to identify and address issues early to improve outcomes for children, especially vulnerable populations.
Post Adoption Depression (PADS) affects 11-32% of adoptive parents. Symptoms are similar to postpartum depression and include changes in appetite, sleep, mood, and interest in activities. Unmet expectations of bonding with the child, support from family, and challenges integrating the child contribute to PADS. The legal risk period and feelings of guilt over the birth parents' loss also impact adoptive parents' mental health. Studying PADS helps adoption agencies and social workers better prepare and support families during and after the adoption process.
La gripe española de 1918-1919 fue una pandemia global causada por un virus de la gripe que se originó en Estados Unidos. Se estima que mató entre 50 y 100 millones de personas en todo el mundo. Recibió el nombre de "gripe española" debido a que España no censuró sus informes sobre la enfermedad durante la Primera Guerra Mundial, a diferencia de otros países. Terminó espontáneamente al matar a la mayoría de las personas genéticamente vulnerables.
This lesson plan is for a 40-minute elementary level class on clothes for 21 5th year students. The main aims are for students to be able to name and describe pieces of clothing. Students have been divided into groups based on seasons and are continuing work on a final clothing project. The lesson will have students continue working on dressing figures for their assigned season and describing the outfits in simple sentences.
Este documento presenta un resumen de un curso sobre interacciones farmacológicas para fisioterapeutas. Explica los objetivos del curso, que son definir los tipos de interacciones farmacológicas e identificar los factores y mecanismos que intervienen. Además, describe las diferentes clasificaciones de las interacciones y los tipos de interacciones, incluyendo interacciones fisicoquímicas, farmacodinámicas y farmacocinéticas.
O documento discute a água de reúso, que é obtida através do tratamento avançado de esgotos e pode ser utilizada para fins não potáveis como geração de energia e processos industriais. A água de reúso permite o uso racional da água, reduz custos em 20% em relação à água potável, e promove o desenvolvimento sustentável ao reutilizar recursos hídricos.
Este documento trata sobre la interacción entre fármacos y nutrientes. Explica que una interacción ocurre cuando un fármaco y un alimento interfieren entre sí, afectando potencialmente la eficacia o toxicidad del fármaco. Describe los tipos de interacciones, incluyendo cómo los alimentos pueden afectar la farmacocinética y farmacodinámica de los fármacos, y cómo los fármacos pueden modificar la absorción y utilización de nutrientes. Finalmente, ofrece recomendaciones para identificar pac
Bộ đề trắc nghiệm Giáo dục Quốc phòng - phần 2vietlod.com
Bộ đề gồm 300 câu trắc nghiệm Giáo dục quốc phòng (có đầy đủ đáp án). Các câu trắc nghiệm đã được kiểm duyệt nhiều lần, cả về nội dung lẫn hình thức trình bày (lỗi chính tả, dấu câu...) và được đánh mã số câu hỏi rất phù hợp cho nhu cầu tự học, cũng như sưu tầm. Các bạn có thể xem tại Slideshare.net hoặc tải về tại http://vietlod.com/quiz/
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
The document discusses how the Grateful Dead pioneered innovative marketing techniques like content marketing, social networking, and creating exceptional customer experiences. It then provides tips and strategies for building a loyal brand fan base through different marketing channels like direct mail, social media, blogging, events, cause marketing, and community building. Examples of how to create premium branded materials and giveaways to engage fans are also presented.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Most business owners and service professionals don’t consider themselves as a brand AND they really don’t know how to network strategically. This presentation covers how to build your PB through networking. The key takeaways are, Brand called You, Get Up, Get Out and Get Networking, how to use social Media to grow your brand. Plus, networking strategies to implement right away.
The document discusses personal branding and how individuals should view themselves as the CEO of their own brand to define and market their personal brand through clear personal missions, compelling personal brands, and developing branding toolboxes including personal statements, professional images, elevator speeches, and networks. It provides tips on crafting compelling personal brands through qualities like vision, strong offerings, memorable personalities, understanding audiences, and delivering on promises.
The document provides information about creating an online presence on LinkedIn, Pinterest, and Instagram. It discusses best practices for using each platform, including having a complete LinkedIn profile with recommendations, using Pin It buttons and writing descriptions for Pinterest images, and creating an engaging bio on Instagram. Specific tips are given for each platform, such as customizing your LinkedIn URL, building boards on Pinterest to establish authority, and including keywords in your Instagram bio.
10 Ideas to Improve Your LinkedIn ProfileMazette Media
10 tips to enhance your social media profile and presence on LinkedIn, a powerful global platform gathering 400 million professionals. Help recruiters and clients find you!
Personal Branding - The Secrets to Managing the Brand called YOU! Mo Seetubtim
This document discusses personal branding and how to brand yourself like popular brands. It recommends six steps: 1) Define what makes you distinctive like popular brands do, 2) Increase your visibility through blogging, public speaking, and social media, 3) Maintain consistent branding messages, 4) Project an aura of influence and leadership, 5) Continually enhance your brand's value through new skills and experiences, and 6) Regularly review your personal mission statement and brand perception. The overall message is that you are the CEO of your own brand and should treat yourself like a brand to advance your career.
This document discusses personal branding for recruiters. It defines personal branding as differentiating yourself through identifying your unique value and leveraging it consistently across online platforms. The key components of personal branding discussed are online reputation, positioning statement, LinkedIn profile, and social media activity. Maintaining a positive online presence and engaging consistently on relevant social media are important for recruiters to effectively engage with prospects and represent their employer brand.
The document summarizes the 4 pillars of social media marketing: identity, content, visibility, and interaction. It provides details on each pillar, including developing your brand identity across platforms, creating valuable content like blogs and guides, gaining visibility through activities like commenting on other blogs, and fostering interactions on social media. The overall message is that social media requires consistency in building your brand and engaging with your audience across various online platforms.
This document discusses personal branding and making meaningful connections. It covers why personal branding is important due to high job competition and the need to seem credible. It also discusses discovering your strengths and values, defining your brand through a focus and promise, and directing your brand goals. The document provides exercises on branding in groups and skills development. It outlines deploying your brand through online profiles and consistency, as well as getting noticed the right way through first impressions, networking, and relationship building and management.
Robin Frank presented on creating an effective personal brand and using social media. The presentation covered developing a unique personal brand with a short mantra, tagline describing added value, and conveying one's passion. It emphasized transparency, memorability, and crafting an elevator pitch highlighting one's brand. LinkedIn optimization was discussed, including customizing one's URL, using a good profile photo, optimizing one's headline, and beefing up one's summary section. The presentation stressed using recommendations, networking through weak ties, and getting referrals through introductions on LinkedIn.
The document provides a 10-step tool for creating a unified brand story among a team. It involves selecting storytellers, surveying them about the brand, synthesizing responses, discovering patterns to inspire a narrative story, sharing the story with the team, and revisiting it periodically. The goal is to improve team coherence, decision-making, consistency and ultimately strengthen the brand through a shared vision.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
12. Pick a platform/s
• Have one hero platform
• Go where your customers are
• All-in or not at all
• Experiment with video, podcasts or
similar
• Behave with the platform culture
13. Build Relationships
• Get to know people in your network
• Tag and communicate
• Share
• Comment
• Ask questions