The document discusses brand development through self-awareness, emphasizing the importance of understanding one's inner work, archetypal themes, and personal experiences. It highlights the role of vulnerability and acceptance in shaping one's brand identity and offers strategies for creating relevant content. Kris Oster, a marketing coach with two decades of experience, integrates mythology and psychology into her approach to enhance visibility and customer engagement.

1. Bewitch Your Audience

2. Brand Development Map
self-awareness Themes Make Meaning
Inner Work Archetypal Outer Work
YOU
Past, Present, Future
Multiplicity
Self-Acceptance
BRAND
Timelessness
Living Legend
Building a Legacy
PLAN
Now
Priorities
Delivery : Birth
Invisible Framework
Patterns
Operates in the Background
WHY you do what you do.
Conscious/Expressed
Unconscious/Repressed
Discovering your multiple selves.
Superpowers
Taking Action
S/Heroic Journey:
What you Have Learned +
What you Have Overcome

3. Light Dark
Superpower:
Vulnerability
The Wound
"transcendent function"
you
Self-Awareness. Inner Work.

4. Conscious
Expressed
Ego
What we love in ourselves.
"I love..."

5. Unconscious
Repressed
Shadow
"I hate..."

6. Superpower

7. FAIL
What is one thing you have
never accepted about
yourself?

8. brand
Themes.Archetypal.

9. Who are your favorite
characters and why?

10. BIG
Plans
Take Action
SO MANY
projects
plan
Make Meaning. Outer Work.

11. Mind MappingYour Themes

12. Create Taglines, Blog Post
Headlines, eCourse Topics
Brand Aligned Content

13. mythic, revolutionary, vitalizing, sexy, divine,
enchanted, magical, self-empowerment,
unconditional love, acceptance, community,
embodiment
Taglines:
Incarnate your brand.
Break up with "normal"
marketing.

14. HELLOMY NAME IS
Kris Oster
Kris Oster is not your dry marketing + business coach. She takes the deep, dark
and intoxicating parts of the mind & mythology and turn it into powerful & proven
strategies to help you gain more visibility, customers and revenue. With her 20
years in marketing and web development for companies the likes of E!, Paramount
Pictures, Disney and Citrix Online, she knows what you need to do to succeed
without hiding your true identity.
Find Kris online at www.mythicrhythm.com