You’ve published a book—now how do you get it into readers’ hands? We explore best practices and creative ways to get yourself and your writing in front of readers -- from pricing, packaging, and distribution, to long-term platform-building strategies, to targeted promotions like media pitches, giveaways, events, influencers, affiliates, contests, and more.
Ready to turn your manuscript into a book? This will walk you, step by step, through the self-publishing process, from deciding your format to checking the details of the final files.
Pinterest – a beginners guide for businessBambi Gordon
These slides accompany a presentation given in May 2014. The video of that presentation is available at http://www.thewoo.com.au/#!pinterest-presentation/c4tf
You’ve published a book—now how do you get it into readers’ hands? We explore best practices and creative ways to get yourself and your writing in front of readers -- from pricing, packaging, and distribution, to long-term platform-building strategies, to targeted promotions like media pitches, giveaways, events, influencers, affiliates, contests, and more.
Ready to turn your manuscript into a book? This will walk you, step by step, through the self-publishing process, from deciding your format to checking the details of the final files.
Pinterest – a beginners guide for businessBambi Gordon
These slides accompany a presentation given in May 2014. The video of that presentation is available at http://www.thewoo.com.au/#!pinterest-presentation/c4tf
This presentation by Mark Coker, founder of Smashwords, examines the future of book publishing. The presentation was given at the Fremont Writers chapter of the California Writers Club on December 8, 2012.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
This presentation is based off my thesis on "How and Why Products go Viral." Learn how to hack the marketing game and create a viral product. Based off books such as The Tipping Point by Malcolm Gladwell, Contagious by Jonah Berger, and Ideavirus by Seth Goden.
Which side are you on? Do you know where you stand? Find out in this Christmas icebreaker where the youth move back and forth to opposite sides of the room depending on their preference of the two choices you call out.
How to Publish Your First Book or So You Want to Be an Author - We have presented this both as a group panel with Lagunita Writers Group and as a workshop presentation.
Return on Awesome: Building a Bacon ArmyJustin Foster
What would happen if organizations encouraged their individual employees to be … individuals? What would happen if these individuals were applauded for promoting their individuality? You would have a brand whose #1 differentiator would be its people!
Based on my 2nd book set for release in early 2014, this presentation helps organizations embrace a culture of promoting the individual personal brands within the organization that - when properly promoted - elevate the organization’s brand to new heights.
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
This presentation by Mark Coker, founder of Smashwords, examines the future of book publishing. The presentation was given at the Fremont Writers chapter of the California Writers Club on December 8, 2012.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
This presentation is based off my thesis on "How and Why Products go Viral." Learn how to hack the marketing game and create a viral product. Based off books such as The Tipping Point by Malcolm Gladwell, Contagious by Jonah Berger, and Ideavirus by Seth Goden.
Which side are you on? Do you know where you stand? Find out in this Christmas icebreaker where the youth move back and forth to opposite sides of the room depending on their preference of the two choices you call out.
How to Publish Your First Book or So You Want to Be an Author - We have presented this both as a group panel with Lagunita Writers Group and as a workshop presentation.
Return on Awesome: Building a Bacon ArmyJustin Foster
What would happen if organizations encouraged their individual employees to be … individuals? What would happen if these individuals were applauded for promoting their individuality? You would have a brand whose #1 differentiator would be its people!
Based on my 2nd book set for release in early 2014, this presentation helps organizations embrace a culture of promoting the individual personal brands within the organization that - when properly promoted - elevate the organization’s brand to new heights.
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
How to Reach More Readers with Self-Published EbooksSmashwords, Inc.
This presentation was given by Mark Coker, founder of Smashwords, at Self Publishing Boot Camp in San Francisco on February 18. The presentation summarizes the best practices of the most successful self-published ebook authors.
Publish to profits: Supercharge your business with a bookJacqui Pretty
Writing a book is often marketed as the holy grail in business - the one thing that will solve all your business problems and create the success you crave. Unfortunately, it isn't as simple as that. You need to write the right book, publish it in the right way, and then leverage it to grow your business. This presentation shows you how.
How to get your work into print - Guaranteed!Glen Palmer
Writing your book, short stories or articles can be very rewarding. However, getting it traditionally published can be hard. Learn the easy techniques and strategies to getting you book into print and online.
Developing and Maintaining the Art of Writing by Susan Mwenda Mulongoti slid...Susan Mwenda-Mulongoti
Are you an aspiring writer, author or coach? You will discover some of my biggest tips that have helped me to write more than 7 books in a space of 2 years
The Success of a Book: Building pre-pub discoverability & buzzBookNet Canada
The success of a book is largely dependent on the efforts planned before it goes on sale. Are you activating book influencers prior to the pub date to build buzz and create an organic conversation around the book and author? Are you enabling discovery through your metadata, reviews, and giveaways? Are you reaching out to book advocates, such as booksellers and librarians? Join us to discover tactics and strategies you can bring back to your marketing, publicity, and sales teams to help them create these influential conversations that will lead to recommendations and, ultimately, sales.
FocusU Book Review: Contagious by Jonah Berger FocusU Engage
The phenomenon of things going viral is a recent one, thanks largely to social media. Is there a way to decipher this trend?
While there is no clear formula yet, the book Contagious by Jonah Berger, gives some great insights into how to engineer this, through a whole bunch of engaging stories and examples.
Do pick up this book!
Summer Breeze Write Your Book in 90 Days Webinar was phenomenal!
http://FinishBook90Days.com
Hosted by http://MeetMichaelD.com with http://BeyondPublishing.net
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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Self Publishing Presentation from Camp Blogaway 2014
1. SELF-PUBLISHING
Alisa Fleming of Go Dairy Free
Laura Bashar of Family Spice
Mary Platis of California Greek Girl
Your Book IsYour Baby, Keep All the Control!
3. CONFIDENCE
• Self-Efficacy: Individuals who come to believe
that they can effect change are more likely to
accomplish what they set out to do.These
people set higher goals, try harder, persevere
longer and show more resilience in the face of
failure.
• Creative Mindset: Having a creative mindset
can be a powerful force for looking beyond
the status quo.
• Being Human Centered: Approaching
challenges from a human perspective can yield
some of the richest opportunities for change.
• Empathy: Connecting with needs, desires, and
motivations of real people help to inspire and
provoke new ideas.
4. INSPIRATION
• Planned course of action: “Don’t wait for the proverbial
apple to fall on your head, instead go out in the world and
proactively seek experiences, which will spark your creative
thinking. Interact with experts, immerse yourself in unfamiliar
environments, and role-play customer scenarios.” – Chris Flink
• Synthesis: “Sense-making” of all your observations, recognize
patterns, identify themes and find meaning in all that you have
gathered (participate at food events, attend food conferences,
join local organizations – Slow foods, IACP, Les Dames)
5. INSPIRATION
• Ideas and Experimentation:
Explore all of the possibilities.
Generate countless ideas,
consider many divergent options
(make models, teach, start with
an ebook, start social platform).
• Implementation:This step has
many rounds to consider. Prepare
a roadmap to the marketplace
(food trucks, pop-ups, become
involved with brands, begin locally,
begin writing)
6. OVERCOMING FEAR
• Make more shots at the goal!
Creative people simply do
more experiments.
• Building with experience
encourages more creative
action. Start with small
projects.
• Permission to Fail. Give
yourself a “Get Out of Jail
Card” when you make
mistakes.
7. OVERCOMING FEAR
• Embrace Your Failures: “Success
has many fathers, but failure is an
orphan.” To learn from failure, you
must own it.
• Let Go of Comparison: Resilient
people are resourceful problem-
solvers, are more likely to seek
help, have strong social support,
and can be better connected with
colleagues.
• “Failure sucks, but it instructs!” –
Bob Sutton
8. COLLABORATION
• Get help: Hire somebody for a short period to help you. (hire a food or writing
coach)
• Create Peer Pressure: Invite others in to listen, even if they don’t participate. It is
the first step to getting something done. (food blogger’s group, writing group)
• Gather an Audience:Talk your ideas through to get your creative juices going.
Find a listener to move your ideas to the real world. Get feedback.
9. COLLABORATION
• Just get started: Just get something out there. Suspend
the idea of how well you are doing. (your first blog post,
first video, first talk)
• Leave perfection at the door: Create, create, create.
Make the big task less important, so it doesn’t paralyze
your creativity. (forcing writing, difficult content in your
paper or blog)
10. LONGEVITY
• Make It Informational: What the
book contains is more important than
the book itself.
• Be Aware of Your Audience: People
buy books for their own reasons and
use them for their own purposes. Find
out what those are and market to them.
• Be Original: Do not describe your
book as a current gimmick or trend.
Make it stand out.
• Just Do It! You can control the content
of your book. (It can be a booklet, a
series of podcasts or a set of cards)
12. EBOOKS
• Electronic version of the book
• Formats: Kindle (mobi), Nook (ePub), iBooks
(ePub & PDF), PDF
• Pros vs Cons
13. PRINT-ON-DEMAND (POD)
• You create the book, upload a PDF and books are
printed as they are sold
• Companies like CreateSpace, Ingram Spark, Blurb,
Zazzle, Lulu,Tastebook
• Pros vs Cons
14. INDEPENDENT PUBLISHERS
• The publisher typically handles the book design, photography,
production and printing of the book.Author provides content.
• Author has a minimum order (1000’s) and is in charge of the
funding.
• Some publishers offer media exposure and brand promotion.
Some distribute the books locally, regionally, and nationally.They
handle the ISBN and are the publisher on record for your book.
• Pros vs Cons
15. PRINTER
• You create the book and send the printer a PDF.
• The printer prints the book and sends them all to
you or stores them for you.
• Pros vs Cons
18. POST-PRODUCTION COSTS
• Margin to Wholesalers, Distributors, and Retailers
• Fees for Online and Ebook Sales
• Shipping
• Distribution (if warehousing)
• PR Agency or Personal Promotions
19. HOWTO MAKE MONEY
• ValueYourTime
• Price Accordingly
• Avoid Overestimating
• ConsiderTrade Options
• Be Conservative with
Expenses
20. CALCULATING PROFIT
Self-Publishing with Sales via Amazon:
Book Sales Price X .45 = Gross Profit
Gross Profit – Cost of Book Production - Shipping
Cost Per Book – Warehousing / Distribution Costs –
Additional Expenses per Book = Profit Margin per
Book
21. Go Dairy Free Example:
$20.00 X .45 = $9.00
$9.00 - $1.75 (book production) - $1.00 (shipping
twice) - $.50 (total estimated cost per book / buffer)
= $5.75 per book
Print on Demand with CreateSpace (an Amazon
Company): $4.25 to $8.24 per book
23. FUNDING OPTIONS
• Your Personal Bank
Account
• Your Blog Income
• Book Pre-orders
• eBook Sales
• Crowdfunding (such as
GoFundMe,
Kickstarter and
Indiegogo)
• Friend and Family
Investors
• Industry Sponsors
26. MARKETING BASICS
• Who is yourTarget
Audience?
• Where do they shop?
• Where do they live?
• How do you get their
attention?
27. ENDLESS OPPORTUNITIES
• Your Book is always on the
Frontlist
• Sell and market your book
to new buyers in any stage
of your book’s life cycle
28. CREATING BUZZ
• Media:Traditional vs Non-Traditional
• Press Release: Newspapers (national, local, trade), magazines, radio, television, PR
agencies, bloggers, online magazines, social media, food shows, brands, blog subscribers
• Interviews: radio, local tv, G+ hangouts, blogs, podcasts
• Create a website, Facebook page, G+ Community for your book or company AS WELL
AS promote your book on your blog.
• BookTrailers onYouTube
• Book Awards
• Reviews and Blurbs
31. • Gift Stores
• Specialty
Boutiques
• Kitchen Stores
• Gourmet
Markets
• Farmer’s Markets
• Museums
• Online Retailers
• Gift Basket
Producers
• Cooking Classes
• Company Health
Fairs
• Corporations
• Cooking Schools
• Hospitals
• Libraries
• Book Fairs &
Festivals
• Conventions
OTHER SALESVENUES
32. WITH GREAT POWER
COMES GREAT RESPONSIBILITY
You have total control over content.
You have total control over design.
You have total control over pricing.
You have total control over marketing.
!
You have total control over everything.
35. Ebook Publishing:
kdp.amazon.com -Top e-Retailer
www.kobo.com/publishers -Top e-Retailer
www.nookpress.com -Top e-Retailer
www.apple.com/itunes/working-itunes/sell-content/books/ -Top e-
Retailer
www.smashwords.com - Aggregator and eBook Conversion (% of
sales)
www.bookbaby.com - Aggregator, eBook Conversion, and Design
Services
(upfront fee)
!
Most Popular Print-On-Demand Companies:
www.createspace.com
www1.ingramspark.com
!
ISBN Registration:
www.isbn.org - Bowker has a monopoly, so this is where you have
to buy your ISBN.
!
How to Sell Wholesale (the basic big guys):
Amazon Advantage Account - advantage.amazon.com
Baker &Taylor for Distribution - www.btol.com
!
G+ Support Groups:
APE:Authors, Publishers, Entrepreneurs
Book Marketing & Book Promotion
Self-Published Cookbooks
!
Facebook Support Groups:
Cookbook Friends
!
Must Read:
APE:Author, Publisher, Entrepreneur-How to Publish a Book
Paperback by Guy Kawasaki
How to Make Real Money Selling Books by Brian Jud
Creative Confidence: Unleashing the Creative Potential Within Us
All byTom Kelley
!
Informative Blogs and Websites:
The Book Designer
Independent Publisher
The Creative Penn
Jane Friedman
Dianne Jacob
!
Articles:
The making of theToronto Star Cookbook
I Self-Published a Cookbook, Despite it All
My Self-Publishing Journey: PuttingTogether My A-Team
Is Self-Publishing a Cookbook the Best Avenue forYou?
!
Other Doodads:
Royalty-Free Music:AudioMicro.com
Software: InDesign, iBooks Author,Word, Pages, Photoshop,
Acrobat
Professional Groups: IACP, Les Dammes, Publishers & Writers San
Diego
VistaPrint: cheap banners, post cards, color flyers
RESOURCES