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Should You Write a Business Book? What Every Potential Author Should Know Before Writing a Single Word Host: your personal thoughtleader Ken Lizotte CMC

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“ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson

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The 5 Pillars of Thoughtleading <ul><li>Publish Your Ideas </li></ul><ul><li>Speak to Groups </li></ul><ul><li>Fresh Thinking </li></ul><ul><li>Creatively Leverage the Internet </li></ul><ul><li>Vigorously Use the Media </li></ul>

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Why publish a book? <ul><li>CREDIBILITY! </li></ul><ul><li>Visibility </li></ul><ul><li>Marketing Tool </li></ul><ul><li>Sales Tool </li></ul><ul><li>Build Relationships </li></ul><ul><li>Extend Your Value </li></ul>

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What NOT to aspire to… <ul><li>Ernest Hemingway </li></ul><ul><li>J.K. Rowling </li></ul><ul><li>Ken………………………..! </li></ul>

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Developing leading-edge ideas

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Your book title and content must be STRATEGIC

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For your best book idea, determine your #1 expertise: <ul><li>How do you improve your clients’ situation? </li></ul><ul><li>What do you do very, very well? </li></ul><ul><li>What do you do better than any of your competitors? </li></ul><ul><li>What do you ENJOY most? </li></ul><ul><li>Why are your clients more than happy to pay you? </li></ul><ul><li>What problems do you solve? </li></ul><ul><li>What problems do you see coming? </li></ul><ul><li>Do you enjoy musing about the future? </li></ul>

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Your Book’s Best Content = Your Most Strategic Expertise

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Book by a sales expert <ul><li>“ Expert Selling: How to Win and Keep New Business Again and Again” </li></ul><ul><li>Introduction … What Makes a Great Sales Rep? </li></ul><ul><li>Chapter #1 … Targeting Prospects Chapter #2 … Getting Thru the Door Chapter #3 … Nailing the Sales Call Chapter #4 … Closing the Deal Chapter #5 … Re-selling to Same Customers Chapter #6 … Using Referrals to Gain New Prospects </li></ul><ul><li>Chapter # 7 … Valuable Sales Tools </li></ul><ul><li>Chapter #8 … The Future of Sales </li></ul>

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Should I “get” a publisher? Should I self-publish?

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Reason to “get” a publisher: credibility/ego!

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<ul><li>Reasons to self-publish: 1. You don’t need to get “permission” 2. Process much faster! 3. Book will likely stay in print longer 4. You have to market/sell your book all by yourself anyway! 5. You can just start writing </li></ul>

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If you choose to “get” a publisher <ul><li>Do NOT start writing your book! </li></ul><ul><li>Compose a book proposal </li></ul><ul><li>Consult our articles page on www.thoughtleading.com </li></ul><ul><li>Find a literary agent (or DIY) </li></ul><ul><li>Prepare for long haul </li></ul><ul><li>Negotiate contract offer </li></ul>

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If you choose to self-publish START WRITING!

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Actually Writing <ul><li>* RESEARCH </li></ul><ul><li>* OUTLINE </li></ul><ul><li>* BRAIN DUMP </li></ul><ul><li>* REVISE (play!) </li></ul><ul><li>* REFINE (bridge, fact-check, add graphics) </li></ul><ul><li>* REVISE (polish) </li></ul><ul><li>* SOLICIT CRITIQUES </li></ul><ul><li>* REVISE (proof, tweak) </li></ul><ul><li>* SUBMIT TO EDITOR </li></ul><ul><li>* PREPARE TO REVISE AGAIN! </li></ul>

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Cover, Title, Bio etc. Your publisher MAY work with you on cover, title, bio page etc. If you self-publish, you design and choose these yourself

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Ralph Waldo again: <ul><li>Thought is the blossom </li></ul><ul><li>Language the bud </li></ul><ul><li>Action the fruit </li></ul>

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Post-writing Actions! <ul><li>Create a book promotion plan (publicity, speaking, article excerpts) </li></ul><ul><li>Add a “book page” to your website </li></ul><ul><li>Plan to use your e-list, social media and Internet to announce book </li></ul><ul><li>Give your book away to clients and selected prospects </li></ul><ul><li>Use STRATEGICALLY! </li></ul>

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Thanks for attending! <ul><li>Ken Lizotte CMC </li></ul><ul><li>Chief Imaginative Officer (CIO) of emerson consulting group inc. </li></ul><ul><li>978-371-0442 </li></ul><ul><li>[email_address] </li></ul><ul><li>Sign up for my popular </li></ul><ul><li>“ thoughtnotes” eblasts at www.thoughtleading.com </li></ul>