2015: 450,000+ new self-published books
You become your own small press.
You own and control everything.
You contract with specific service providers.
You reap the highest return per book.
You make all of the decisions.
EBOOKS:
 30% of all book sales, weighted by category
 4 major readers: Kindle, Nook, iTunes, Kobo
EBOOKS:
1. Kindle Direct (exclusive to Kindle readers)
2. Direct distribution to all four e-readers
3. Distributor/aggregator: i.e. Smashwords,
Ingram Spark, Book Baby
POD (PRINT ON DEMAND)
 IngramSpark, CreateSpace, Lulu, Blurb
 Handles printing, retail catalog, and
fulfillment
 Low or no upfront cost
 Author sets price
OFFSET PRINTING
◦ Custom print and assembly
◦ You arrange separate retail catalog and
fulfillment
◦ Upfront cost of printing inventory
INTERIOR TEXT
 Blurbs and endorsements
 Title page and copyright page
 Copyright: http://www.copyright.gov/
 ISBN: http://www.isbn.org/
 LCCN: www.LOC.gov
INTERIOR TEXT
 Blurbs and endorsements
 Title page and copyright page
 Dedication, Epigraph
 Table of Contents
 Foreword/Introduction/Preface/Prologue
 Acknowledgments
 About the Author
 Promotional Page
 Hire a Professional (ask me for referrals)
 Crowdsource it: http://99designs.com/
 DIY Lite:
◦ http://www.coverdesignstudio.com/
◦ http://damonza.com/
◦ https://www.canva.com/
◦ CreateSpace Cover Generator (free)
 DIY Serious
◦ Adobe InDesign
 Are pages numbered, with odd on the right
(and no numbers on blank pages, front
matter, or chapter headings)?
 Are there blank pages on verso (left) before
chapter or section starts?
 Are margins justified?
 Are words hyphenated to smooth line widths?
 Are margins wide enough for a finger (with
extra space for the gutter)?
 Are there headers on text pages, but not
chapter breaks or blank pages?
 Are there widows or orphans breaking across
pages?
 Did all of your formatting (smart quotes,
italics, footnotes) transfer?
 Hire a Professional
 DIY Lite
◦ http://www.bookdesigntemplates.com/
◦ https://www.createspace.com/Products/Book/Interi
orPDF.jsp
 DIY Serious
◦ Adobe InDesign
◦ LaTeX
 Hire a Professional
◦ https://www.smashwords.com/list
◦ http://edsguild.org/
 DIY Lite: follow the guidelines
◦ https://www.smashwords.com/books/view/52
◦ https://kdp.amazon.com/help
 DIY Serious:
◦ https://code.google.com/p/sigil/
◦ http://calibre-ebook.com/
 100-200 words
 Nonfiction: What’s In It for Me?
 Fiction: Introduce the primary character and
the inciting incident. What sets the story in
motion, and what’s at stake?
In addition to the description:
 Blurbs/endorsements
 Author Bio
 ISBN/Barcode box
 Publisher Logo/name
 Create accounts, add tax information
 Set price
 Upload files
 Celebrate!
Subsidy, Copublishing, Partner, Hybrid, or New
Model Publishing
or
Contracting with a third party to act as your
publisher, at your expense.
 Are they selective?
 Are they selective?
 Are they publishing books that you would
read, or want to be associated with?
 Are they selective?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are they selective?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Are they selective?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they selective?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 Are they selective?
 Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 Is there a clear way to terminate the
agreement if things don’t work?
 Writer Beware:
http://www.sfwa.org/other-resources/for-
authors/writer-beware/
 Preditors & Editors:
http://pred-ed.com/
…the real fun begins!
MARKETING
“Go APE: Author a great book, Publish it
quickly, and Entrepreneur your way to success.
Self-publishing isn’t easy, but it’s fun and
sometimes even lucrative. Plus, your book
could change the world.”
― Guy Kawasaki, APE: Author, Publisher,
Entrepreneur. How to Publish a Book
http://bethjusino.com
(Click Resources for links to many of the services mentioned)
bethjusino@gmail.com

Self Publishing Nuts and Bolts

  • 2.
    2015: 450,000+ newself-published books
  • 5.
    You become yourown small press. You own and control everything. You contract with specific service providers. You reap the highest return per book. You make all of the decisions.
  • 6.
    EBOOKS:  30% ofall book sales, weighted by category  4 major readers: Kindle, Nook, iTunes, Kobo
  • 7.
    EBOOKS: 1. Kindle Direct(exclusive to Kindle readers) 2. Direct distribution to all four e-readers 3. Distributor/aggregator: i.e. Smashwords, Ingram Spark, Book Baby
  • 8.
    POD (PRINT ONDEMAND)  IngramSpark, CreateSpace, Lulu, Blurb  Handles printing, retail catalog, and fulfillment  Low or no upfront cost  Author sets price
  • 9.
    OFFSET PRINTING ◦ Customprint and assembly ◦ You arrange separate retail catalog and fulfillment ◦ Upfront cost of printing inventory
  • 10.
    INTERIOR TEXT  Blurbsand endorsements  Title page and copyright page
  • 12.
     Copyright: http://www.copyright.gov/ ISBN: http://www.isbn.org/  LCCN: www.LOC.gov
  • 13.
    INTERIOR TEXT  Blurbsand endorsements  Title page and copyright page  Dedication, Epigraph  Table of Contents  Foreword/Introduction/Preface/Prologue  Acknowledgments  About the Author  Promotional Page
  • 18.
     Hire aProfessional (ask me for referrals)  Crowdsource it: http://99designs.com/  DIY Lite: ◦ http://www.coverdesignstudio.com/ ◦ http://damonza.com/ ◦ https://www.canva.com/ ◦ CreateSpace Cover Generator (free)  DIY Serious ◦ Adobe InDesign
  • 20.
     Are pagesnumbered, with odd on the right (and no numbers on blank pages, front matter, or chapter headings)?  Are there blank pages on verso (left) before chapter or section starts?  Are margins justified?  Are words hyphenated to smooth line widths?  Are margins wide enough for a finger (with extra space for the gutter)?
  • 21.
     Are thereheaders on text pages, but not chapter breaks or blank pages?  Are there widows or orphans breaking across pages?  Did all of your formatting (smart quotes, italics, footnotes) transfer?
  • 22.
     Hire aProfessional  DIY Lite ◦ http://www.bookdesigntemplates.com/ ◦ https://www.createspace.com/Products/Book/Interi orPDF.jsp  DIY Serious ◦ Adobe InDesign ◦ LaTeX
  • 26.
     Hire aProfessional ◦ https://www.smashwords.com/list ◦ http://edsguild.org/  DIY Lite: follow the guidelines ◦ https://www.smashwords.com/books/view/52 ◦ https://kdp.amazon.com/help  DIY Serious: ◦ https://code.google.com/p/sigil/ ◦ http://calibre-ebook.com/
  • 28.
     100-200 words Nonfiction: What’s In It for Me?  Fiction: Introduce the primary character and the inciting incident. What sets the story in motion, and what’s at stake?
  • 29.
    In addition tothe description:  Blurbs/endorsements  Author Bio  ISBN/Barcode box  Publisher Logo/name
  • 30.
     Create accounts,add tax information  Set price  Upload files  Celebrate!
  • 31.
    Subsidy, Copublishing, Partner,Hybrid, or New Model Publishing or Contracting with a third party to act as your publisher, at your expense.
  • 32.
     Are theyselective?
  • 33.
     Are theyselective?  Are they publishing books that you would read, or want to be associated with?
  • 34.
     Are theyselective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?
  • 35.
     Are theyselective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?
  • 36.
     Are theyselective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?
  • 37.
     Are theyselective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?
  • 38.
     Are theyselective?  Are they publishing books that you would read, or want to be associated with?  Are their costs for authors competitive?  Are their book prices competitive?  Do you trust their staff and leadership?  Are they trying to upsell or pressure you?  Is there a clear way to terminate the agreement if things don’t work?
  • 39.
  • 40.
    …the real funbegins! MARKETING
  • 41.
    “Go APE: Authora great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.” ― Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book
  • 42.
    http://bethjusino.com (Click Resources forlinks to many of the services mentioned) bethjusino@gmail.com