Uploaded byKaren Repoli
Social Media Rockstar
The document outlines steps to become a successful social media influencer, starting with making a commitment and understanding your target audience. It emphasizes the importance of building a brand through consistent engagement, creating a blog, publishing a book, and assembling a strong team for support. Monitoring trends and competitor strategies while providing valuable content is crucial for growth and establishing credibility.
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Social Media Rockstar
- 1. Be a SocialMedia Rockstar!
- 2. Are You aRockstar? Do people flood your Facebook page with questions? Are you sought after for interviews or guest blog posts? Do you receive JV offers? Are you asked to review products? Do you want to see your own products? Do you want to help people succeed? Do you love the limelight?
- 3. Step 1: Makethe Commitment Know why you want to be a rockstar Put this reason at the center of your marketing efforts Keep up with latest news, products & trends Create a plan to increase your reach & popularity Maintain a consistent presence for your target audience Know your target audience
- 4. Who isyour target market? What do you want to sell to them? Understand WHY you want to be a social media rockstar How interactive do you want your sales model to be? Becoming a social media rockstar requires passion & sociability
- 5. Study Top SocialMedia Experts Look for patterns in their self-promotion & marketing tactics Identify new aspects & opportunities Look for ‘gaps’ you can fill How many social media networks do you want to specialize in? Do you want to choose a specialty? What will you find easy? Where will you encounter biggest problems?
- 6. Plan to Create Know where you are right now Where do you want to end up in 2, 3 & 5 years from now? Create a model that will help you achieve your goals
- 7. Step 2: Resources& People to Follow • Subscribe to the blog of every social media platform you will use & specialize in – AllFacebook – Blog.Linkedin.com – Blog.Twitter.com – Youtube-Global – Blog.Pinterest – Googleblog
- 8. Subscribe toat least 3 authority sites, newsmagazines or blogs that focus heavily on social media Social Media Examiner TechCrunch Mashable
- 9. Follow atleast 3-5 other superstars or ‘key influencers’ Mari Smith Michael Stelzner Jeff Bullas Neil Patel Joe Polizzi
- 10. Cultivate Your Audience •Get to know: – Which social media platforms they use the most – What time of day they are most active – What type of questions they ask – What are their concerns – Which type of posts do they respond to the most
- 11. Step 3: BeThere Be live & active on your audience’s preferred social media platform at the right time of day or night Don’t lurk silently! Comment on posts Answer questions Share information Thank people for their info, answers or comments
- 12. Step 3: BeThere Identify yourself with a professional headshot photo Choose a unique way to brand yourself Mari Smith always wore turquoise-aqua clothes when first starting Sandi Krakowski has a magenta stripe of hair You want to be easily recognized & remembered when people see your photo or name
- 13. Step 4: StartYour Blog 1. Cement your identity 2. Speak with authority 3. Build a following 4. Acquire subscribers 5. Constantly present your unique slant or focus 6. Become known for specific skills 7. Attract top guest authors 8. Get great guest spots yourself on other top influencers’ blogs 9. Let people hear your “voice” 10. Brand yourself with strong graphic elements or colors
- 14. Step 5: CreateBusiness Pages
- 15. Include yourblog link & other social media links Your blog’s ‘voice’ should match that of your social media profiles Ideally, post to your blog once a day At bare minimum, post once or twice a week Regularity & rhythm is a dynamic part of blogging strategy
- 16. Step 6: Writea Book • If you’re an unknown author, use Amazon’s KDP Select program – Your book will sit in the lending library for 90 days – Gather reviews during this time • Create a separate Facebook page just for your book • Publishing a book gives you strong credibility & expert status • make guest appearances to promote your book
- 17. Step 7: Assemblea Dream Team • How many team members do you need? – This will vary depending on: • Your vision • Your budget • Your own areas of expertise • Time at your disposal • Areas you cover
- 18. Step 7: Assemblea Dream Team • Possible positions you might want: – A tech manager – A coach – A personal and/or virtual assistant – Help Desk or customer service staff – A publicity or promotions manager or assistant
- 19. Step 7: Assemblea Dream Team • Other behind-the-scenes people – SEO experts – Graphic artists – Video production companies or teams – Stats analysts – Ghostwriters
- 20. Where to FindTeam Members Google & LinkedIn searches Look for recommendations Always check references Train interns Have a curriculum in place Interns are not unpaid labor; they should be learning skills in return Outsource to a larger company Look through freelance directories
- 21. Step 8: Track& Monitor Everything Monitor your own results Monitor your competitors for: New trends Changes to social media platforms Gaps in their marketing that you can fill Read comments for ideas or questions you can answer Use the tracking provided by each social media platform Or use the pro version of the third-party services
- 22. Need help withSocial Media? HIT Virtual has plans to fit your budget. Contact Us Today www.HITVirtual.com