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1. 1
MARKET ANALYSIS
Techniques And Methods

2. Agenda
2
01.
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Agenda
02.
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Agenda
03.
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Agenda
04.
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Agenda
05.
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Agenda

3. 3
Market
Analysis

4. Executive Summary-Market Overview
$8
Market
revenue
Base year market
growth rate
$6
$600-$900
Average price per unit
industrial cameras
Compound annual
growth rate
$8
$300-$360
Average price per
unit-frame grabbers
Degree of technical
change
$20
Market size for last
year of study period
$9
Market
Concentration
$12
4

5. Industry Size
USA Entire
Production
24 Million
Tonnes
World’s Entire Production
156 Million
Tonnes
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India Entire
Production
241,123
Tonnes
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5

6. Industry Size
2014
2016
2017
20152013
9.3
MN
7.9
MN
9.7
MN
8.1
MN
6.5
MN
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6

7. Target Market (Determine Your Brand’s Target Audience)
Target Audience
7
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8. Understanding The Target Market
Market
Segmentation
Behavioral
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Demographic
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Psychographic
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Geographic
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8

9. Target Market Size & Growth
Target market
Penetrated market
Served market
Total available market
9

10. Target Market Size & Growth
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
2017 2018 2019 2020 2021 2022 2023 2024
GrowthRate(%)
MarketSize(RMB100Million)
10
Market Size
Growth Rate

11. Market Opportunity
11
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2011
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TODAY
$350
$150

12. Market Opportunity By Business
12
Online
Courses
$20
Virtual
Classroom
$45
Company
Business
$125
One-on-one
Tutoring
$55
E-learning
App
$30

13. Market Profitability (Porter’s 5 Forces Model)
13
Threat of
substitute
products
Bargaining
power of
suppliers
Bargaining
power of
buyers
Threat of
new
entrants
Competitive
Rivalry
The Porter's Five Forces tool helps assess market profitability by analyzing the forces acting upon it.

14. 14
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Market Trends 01
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Market Trends 02
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Market Trends 03
Market
Trends
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15. Market Trends (Current Number In Years)
10000
15000
20000
25000
30000
35000
40000
45000
50000
Latin
America
Canada Japan Europe Asia Pacific US Rest Of
World
2017
2020
15

16. Market Trends (Percentage Spending In Years)
16
0
10
20
30
40
50
60
70
80
90
100
Africa Middle East Latin
America
Eastern
Europe
North
America
Asia Western
Europe
2017
2020

17. Market Trends (Market Size & Demand Forecasts)
0
1
2
3
4
5
6
7
8
9
10
2016 2017 2018 2019 2020
Market Projected To Reach
US$ 1.1 Trillion By 2020
Asia-Pacific
The Largest Market
17

18. Market Trends (Market With Potential For Growth)
18
Middle East & Africa
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Asia-Pacific
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The United States
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19. Market Trends (High Growth Markets)
The United States
Middle East & Africa
Asia-Pacific
80%
55%
50%
19
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20. Market Trends (Key Market Drivers)
20
01
Market
Driver
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02
Market
Driver
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03
Market
Driver
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04
Market
Driver
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05
Market
Driver

21. Industry Cost Structure
21
Wages
Purchases
Rent & Utilities Marketing
Profit
Other
Depreciation
2017
16%
15%
35%
8%
12%
10%
4%

22. 22
Industry Cost Structure
Cost Item Percentage %
Material cost 60
Power and fuel cost 46
Employee cost 15
Other manufacturing expenses 50
Selling expenses 34
Interest &finance costs 30
Depreciation 15
Tax 10
Operating profit margins 32
Net profit margins 20

23. Distribution Channels
23
40%
Component
Manufacturers
End User
Direct Sales35%
Distributers
Value-added
Resellers
25%
Integrators
Department

24. 24
Factor1
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Factor 3
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Factor 4
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Factor 2
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The key success
factors are those
that are necessary for
you to achieve
success as
A BRAND

25. 25
Competitor
Analysis

26. Competitor Overview
Number
of
Competitors
60 to 70
Average product
development time-
industrial cameras
5-25
Months
Number of
companies that
exited
0
Average product
development time-
frame grabbers
5-15
Months
Replacement
Rate-industrial
cameras
1-3 year
R & D spend as a
per cent of market
revenue
12-20%
Replacement
Rate-frame
Grabbers
3-5 year
Marketing spend
as a per cent of
market revenue
12-15%
26

27. Our Competitors
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Our
Competitors
27

28. Our Competitors
28
Competitor 1
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Competitor 2
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Competitor 3
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Competitor 4
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29. 2015 100+ 4+ 12 80%
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Founded
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Employees
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Experience
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Location
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Repeat Business
Competitor Profiling (Background)
29

30. Market Share Of Competitors
30
Competitor 15% Competitor 20%
Competitor 10%
Competitor 13%
Competitor 35%
Competitor 7%
Market
Share in
2017

31. Competitor’s Objectives (Short Term & Long Term)
01
Long-Term
Objectives
02
Short-Term
Objectives
31

32. Rating Competitors On Key Success Factors
Key Industry
Success Factors
Weighting
Competitor #1
Rating
Competitor #1
Weighted
Competitor #2
Rating
Competitor #2
Weighted
Extensive
distribution
4 6 20 3 10
Customer
focus
5 4 10 8 15
Economies of
scale
2 3 6 3 6
Product
innovation
3 6 3 4 4
Total 14 19 39 18 35
32

33. Competitor’s Distribution Channels
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Manufacturing
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C & F agent
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Distributor
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Retailer
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Customer
33

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Competitor’s Current Strategy
34

35. Competitor’s Marketing Strategy
How to improve
your inbound
MARKETING
STRATEGY
Newsletter
Infographics Social media
Blogging
Call-to-action White papers
Video Webinars
35

36. SWOT Analysis Of Competitors
Strength OpportunitiesWeakness Threats
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36

37. Criteria
Competitor
A
Competitor
B
Competitor
C
Competitor
D
Competitor
E
Revenue
Profit
Market share
Main activity
Number of employee
Product quality
Competitor Analysis Template
37

38. Competitor Analysis-Competitor Revenue & Profit Growth
0
10
20
30
40
50
60
70
80
90
100
Competitor A Competitor B Competitor C Competitor D Competitor E
Profit
Revenue
38

39. Competitor Positioning
39
Losing market share
Gaining market share
Averagemarketgrowth
= $ xx million in sales
-8
-6
-4
-2
0
2
4
6
8
Companygrowth(%)
Market share (%)

40. Market Analysis Icon Set
40

41. 41
Additional
Slides

42. Our Mission
42
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43. Our Team
Lee LehrerMarry Smith Rite Johnson Sara Nelson
Julie HillAnita Hester Harry DanielJohn Doe 43

44. About
US
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45. Comparison
80% Male
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60% Female
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46. Matrix
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Star
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Question Mark
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Cash Cow
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Dog
46

47. Our Goal
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Goal 1
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Goal 2
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47

48. Financial
48
20%
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58%
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75%
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49. 49
MOTIVATION is man
your DREAMS put on
work clothes.
- Benjamin Franklin

50. Dashboard
50
30%
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45%
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85%
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51. 20172016201520142013
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Timeline
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51

52. 52
Address
# street number, city,
state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank
You