Market
Your Company Name
Presentation Outline
03 Key Statistics
07 Market Analysis
08
Opportunity Size Triangulation - 3 way to
view an opportunity
01 Market Assessment Agenda Slide
06 Understanding the Market Landscape
02 Introduction
05 Market Survey – Graphical Representation
04 Market Survey Template
11 Market Intelligence framework
15 Bottoms-Up Approach & Top-Down Approach
16 Recommendations
09 Market Opportunity Analysis
14 Identify Unmet & Undeserved needs
10 Market Sizing
13 Ansoff’s matrix for Market Analysis
12 Product Opportunity Evaluation
2
Market Assessment Agenda Slide
Market to be
Penetrated
Includes the concluding points from the entire deck, thereby providing key insight in this market
Recommendation
• Market Opportunity Analysis
• Product Opportunity Evaluation for Startups
• Data Triangulation
Market Sizing
• Introduction to the market
• Key statistics on market
• Market Survey Slides
Market Landscape
3
Introduction
2 Million +7Billion Dollars
Video views in 6 months in market volume in 2020
4
Introduction Point 3
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Introduction Point 4
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Introduction Point 1
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Introduction Point 2
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State Some key facts here
Key Statistics
Of Cyber Attacks
are Unnoticed
55%
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audience's attention.
Of Devices are
Vulnerable to Security
70%
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Connected Devices Store
Personal Information
90%
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audience's attention.
Users Don’t Protect
their Devices
75%
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5
Market Survey Template
Enter The Key Summary Here
Add your Key takeaway from this slide
• Your Text Here • Your Text Here • Your Text Here
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Survey Result
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Survey Result
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Survey Result
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Survey Result
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Survey Result
6
Market Survey – Graphical Representation
Enter The Key Summary Here
Highlights
I place time limits
on movie viewing
I place time limits on
television viewing
I place time limits
on internet usage
I place limits on
video game playing
I pay attention to the
content of the games my
children play
61% 68% 71% 75%
94%
0%
20%
40%
60%
80%
100% Share of Respondents
Survey result 1 Survey result 2
Key Takeaways • Text Here • Text Here
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7
Understanding the Market Landscape
Partners
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Value Proposition
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Resources
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Activities
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Customer Segments
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Customer Relationship
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Channels
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Revenue Streams
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Costs
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8
Market Analysis
Demand
What are customers
looking for?
Product
What do you do
best?
Competition
How are you different?
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Market Relevance
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Market Fit
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Market Opportunity
9
Opportunity Size Triangulation - 3 way to view an opportunity
Add your market size here
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Add your market size here
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Add your market size here
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Top Down
Resource
Constraint Sizing
Bottom-Up
Custom or
Opportunity
Size
10
Market Opportunity Analysis – Template 1
Market Opportunity Analysis
To evaluate opportunities
To determine attractiveness & probability of success
Can benefits
convince target
markets?
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Can target market be
reached with cost-effective
media & trade channels?
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Possess resources
to deliver
benefits?
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Are benefits better
than competitors?
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Is it
profitable?
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11
Market Opportunity Analysis – Template 2
Customer
Competition
Company
Technology
Identify the unmet &/ or
underserved customer need
Identify the specific customers a company
will pursue
Assess advantage relatives to
competition
Assess the company’s resources to deliver
the offering
Assess market readiness to technology
Assess opportunity attractiveness
Specify opportunity in concrete terms
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12
Market Sizing - Template 1
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Total Available Market
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Serviceable Market
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Our Market Share
1.3
Billion
532
Billion
10
Billion
13
Market Sizing - Template 2
$xxM
Existing Market
Specifications goes here
Xx,xxx
Sample Headline
Specifications goes here
Xx,xxx
Sample Headline
Specifications goes here
Market
Opportunity
14
Market Sizing - Template 3
Potential Market
Opportunity
Total
Addressable Market
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Segment
Addressable Market
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Expected share of
Addressable market
15
Market Intelligence Framework
Forecast Methodologies
Customer Behavior & Preferences
Supply-site Analysis
Industry Population Demographics
Market Models
Analysis Insight
Technology Adoption
Definitions & Taxonomy
Comprehensive
Market
Intelligence
16
Product Opportunity Evaluation
• Clearly Identifiable Customer
• Meaningful problems to solve
• Segmentable Market
• Customer Accessibility
• Customer Loyalty
01 Customer 02 Product
• Tight niche focus
• No network effect
• Lean method Viable
• Team- to market fit
• Inherent Story
03 Finance
• Healthy Margins
• Demand Constraint
• Supply Constraint
• Sunk Costs
• Cash flow Requirements
05 Competition
• Limited Competition
• Competitor Fitness
• Your team’s Fitness
• Defensible position
• Barriers to entry
• Secular trend Alignment
• Recent Innovation Filter
• Market Inefficiency
• Recent Competition Surge
• Signs of Commoditization
04 Timing
17
Ansoff’s Matrix for Market Analysis
Existing Product & Services New Product & Services
NewMarketExistingMarket
01 02
04 03
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Penetrate existing market ,
gain market share ; sell more to
existing customer
Market Penetration
Sell more to current customers
& markets
Product Development
Diversify your business
portfolio
( leverage core competencies)
Diversification
Enter & develop new market
Market Development
18
Identify Unmet & Undeserved Needs
Identify Unmet
& Undeserved
needs
• High-quality reliable reporting
• Focused reporting with moderate depth
• Timely market information
• Pleasing user experience
Individual Needs
• Brand-name content
• Modularized content
• Seamless integration
• Reliable delivery
Licensee Needs
• Highly trafficked site
• Attractive demographics
• Broad ad placement options
• Multiple ad formats (e.g banners,
audio, video)
• Measurable results
Advertiser Needs
19
Bottoms-Up Approach & Top-Down Approach
01
02
03
01
02
03Addressability
Fundamental
Understanding of Market
Company Specifics &
Known Market Specifics Addressability
Competitiveness
& Penetration
Understanding of
Macro Economy
Bottoms-Up Approach Top-Down Approach
20
Recommendations
Telecommunication Market Analysis
Your Text Here
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Your Text Here
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21
Market Approach Icons Slide
22
Graphs &
Charts
23
Column Chart
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19 FY' 20
Salesinpercentage(%)
Product02
Product01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
24
Bubble Chart
0
10
20
30
40
50
60
70
0 10 20 30 40 50
InPercentage
Product 02
Product 01
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changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
25
Additional
Slides
26
Our Mission
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Mission
Vision
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Goal
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27
Our Team
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Designation
Name Here
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Designation
Name Here
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Designation
Name Here
28
About Us
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Target Audiences
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Preferred by Many
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Values Client
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Our Goal This slide is 100% editable. Adapt it to your needs and
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Goal 01
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Goal 02
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Financial
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Minimum
40%
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Medium
65%
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Maximum
85%
31
Quotes
Great things in
business are never done
by one person. They're
done by a
team of people.
Steve Jobs
32
Venn
04
03
02
01
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Text Here
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Timeline
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2017
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2019
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2016
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2020
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2018
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Market Approach PowerPoint Presentation Slides

  • 1.
  • 2.
    Presentation Outline 03 KeyStatistics 07 Market Analysis 08 Opportunity Size Triangulation - 3 way to view an opportunity 01 Market Assessment Agenda Slide 06 Understanding the Market Landscape 02 Introduction 05 Market Survey – Graphical Representation 04 Market Survey Template 11 Market Intelligence framework 15 Bottoms-Up Approach & Top-Down Approach 16 Recommendations 09 Market Opportunity Analysis 14 Identify Unmet & Undeserved needs 10 Market Sizing 13 Ansoff’s matrix for Market Analysis 12 Product Opportunity Evaluation 2
  • 3.
    Market Assessment AgendaSlide Market to be Penetrated Includes the concluding points from the entire deck, thereby providing key insight in this market Recommendation • Market Opportunity Analysis • Product Opportunity Evaluation for Startups • Data Triangulation Market Sizing • Introduction to the market • Key statistics on market • Market Survey Slides Market Landscape 3
  • 4.
    Introduction 2 Million +7BillionDollars Video views in 6 months in market volume in 2020 4 Introduction Point 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Introduction Point 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Introduction Point 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Introduction Point 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. State Some key facts here
  • 5.
    Key Statistics Of CyberAttacks are Unnoticed 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Of Devices are Vulnerable to Security 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connected Devices Store Personal Information 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Users Don’t Protect their Devices 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6.
    Market Survey Template EnterThe Key Summary Here Add your Key takeaway from this slide • Your Text Here • Your Text Here • Your Text Here 05This slide 100% editable. Adapt it to your needs and capture tour audience’s attention. Survey Result This slide 100% editable. Adapt it to your needs and capture tour audience’s attention. Survey Result 04 03 This slide 100% editable. Adapt it to your needs and capture tour audience’s attention. Survey Result 02 This slide 100% editable. Adapt it to your needs and capture tour audience’s attention. Survey Result 01 This slide 100% editable. Adapt it to your needs and capture tour audience’s attention. Survey Result 6
  • 7.
    Market Survey –Graphical Representation Enter The Key Summary Here Highlights I place time limits on movie viewing I place time limits on television viewing I place time limits on internet usage I place limits on video game playing I pay attention to the content of the games my children play 61% 68% 71% 75% 94% 0% 20% 40% 60% 80% 100% Share of Respondents Survey result 1 Survey result 2 Key Takeaways • Text Here • Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
  • 8.
    Understanding the MarketLandscape Partners This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Proposition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Resources This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Activities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Segments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Relationship This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Revenue Streams This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Costs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
  • 9.
    Market Analysis Demand What arecustomers looking for? Product What do you do best? Competition How are you different? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Relevance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Fit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Opportunity 9
  • 10.
    Opportunity Size Triangulation- 3 way to view an opportunity Add your market size here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add your market size here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add your market size here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Top Down Resource Constraint Sizing Bottom-Up Custom or Opportunity Size 10
  • 11.
    Market Opportunity Analysis– Template 1 Market Opportunity Analysis To evaluate opportunities To determine attractiveness & probability of success Can benefits convince target markets? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Can target market be reached with cost-effective media & trade channels? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Possess resources to deliver benefits? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Are benefits better than competitors? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Is it profitable? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
  • 12.
    Market Opportunity Analysis– Template 2 Customer Competition Company Technology Identify the unmet &/ or underserved customer need Identify the specific customers a company will pursue Assess advantage relatives to competition Assess the company’s resources to deliver the offering Assess market readiness to technology Assess opportunity attractiveness Specify opportunity in concrete terms This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13.
    Market Sizing -Template 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Serviceable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Market Share 1.3 Billion 532 Billion 10 Billion 13
  • 14.
    Market Sizing -Template 2 $xxM Existing Market Specifications goes here Xx,xxx Sample Headline Specifications goes here Xx,xxx Sample Headline Specifications goes here Market Opportunity 14
  • 15.
    Market Sizing -Template 3 Potential Market Opportunity Total Addressable Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. This slide is 100% editable. Adapt it to your needs & capture your audience's attention. This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Segment Addressable Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Expected share of Addressable market 15
  • 16.
    Market Intelligence Framework ForecastMethodologies Customer Behavior & Preferences Supply-site Analysis Industry Population Demographics Market Models Analysis Insight Technology Adoption Definitions & Taxonomy Comprehensive Market Intelligence 16
  • 17.
    Product Opportunity Evaluation •Clearly Identifiable Customer • Meaningful problems to solve • Segmentable Market • Customer Accessibility • Customer Loyalty 01 Customer 02 Product • Tight niche focus • No network effect • Lean method Viable • Team- to market fit • Inherent Story 03 Finance • Healthy Margins • Demand Constraint • Supply Constraint • Sunk Costs • Cash flow Requirements 05 Competition • Limited Competition • Competitor Fitness • Your team’s Fitness • Defensible position • Barriers to entry • Secular trend Alignment • Recent Innovation Filter • Market Inefficiency • Recent Competition Surge • Signs of Commoditization 04 Timing 17
  • 18.
    Ansoff’s Matrix forMarket Analysis Existing Product & Services New Product & Services NewMarketExistingMarket 01 02 04 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Penetrate existing market , gain market share ; sell more to existing customer Market Penetration Sell more to current customers & markets Product Development Diversify your business portfolio ( leverage core competencies) Diversification Enter & develop new market Market Development 18
  • 19.
    Identify Unmet &Undeserved Needs Identify Unmet & Undeserved needs • High-quality reliable reporting • Focused reporting with moderate depth • Timely market information • Pleasing user experience Individual Needs • Brand-name content • Modularized content • Seamless integration • Reliable delivery Licensee Needs • Highly trafficked site • Attractive demographics • Broad ad placement options • Multiple ad formats (e.g banners, audio, video) • Measurable results Advertiser Needs 19
  • 20.
    Bottoms-Up Approach &Top-Down Approach 01 02 03 01 02 03Addressability Fundamental Understanding of Market Company Specifics & Known Market Specifics Addressability Competitiveness & Penetration Understanding of Macro Economy Bottoms-Up Approach Top-Down Approach 20
  • 21.
    Recommendations Telecommunication Market Analysis YourText Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 21
  • 22.
  • 23.
  • 24.
    Column Chart 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY' 13FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19 FY' 20 Salesinpercentage(%) Product02 Product01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 24
  • 25.
    Bubble Chart 0 10 20 30 40 50 60 70 0 1020 30 40 50 InPercentage Product 02 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 25
  • 26.
  • 27.
    Our Mission This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27
  • 28.
    Our Team This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here 28
  • 29.
    About Us This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client 29
  • 30.
    Our Goal Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 30
  • 31.
    Financial This slide is100% editable. Adapt it to your needs and capture your audience's attention. Minimum 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 85% 31
  • 32.
    Quotes Great things in businessare never done by one person. They're done by a team of people. Steve Jobs 32
  • 33.
    Venn 04 03 02 01 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 33
  • 34.
    Timeline This slide is100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 34
  • 35.
    Thanks for Watching! Address #street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com 35