The document provides an introduction to competitor analysis. It lists the course objectives which include explaining what competitor analysis is, its dimensions, objectives, benefits and steps. It also covers identifying current and potential competitors, competitor profiling, critical success factor analysis, SWOT analysis, Porter's five forces model, and competitive advantage. The document emphasizes that thorough competitor analysis is crucial for strategic planning and success, as it helps organizations understand their position, weaknesses, opportunities and threats from other industry players.
To download the editable version of this document, go to www.slidebooks.com
Market & competitor analysis template in PPT created by former Deloitte & McKinsey management consultants and talented designers.
The Five Generic Competitive Strategies : Which One to Employ?Ami Sampath
A summary presentation of Chapter 5 of the book "Crafting and Executing Strategy, (SIE): The Quest for Competitive Advantage: Concepts and Cases, 14/e"
http://highered.mcgraw-hill.com/sites/0070600899/information_center_view0/
Presenting, competitor analysis PowerPoint presentation slides. These PPT slides restrain one stage process to overcome your obstacles relating to marketing and competing. Flat designs are provided to have a clear understanding. We have included the topics dealing with identification, trademarks/logos, comparison and positioning based on your accurate data. Competitor ranking, revenue calculation, profit, and moreover, you can use these designs to explain your detailed studies regarding their internal/external portfolio. Market segmentation, competitor's average price per product and their advancing areas, thorough understanding and an attractive presentation can help you excel in your project. Also, you can lay down your ideas concerning, other corporate strategies and social media analysis. Merging these conceptual slides in your PowerPoint presentation will also encourage your company's work ethic proving beneficial. Our planners have incorporated images samples here which can easily be personalized for your fit. Use our, competitor analysis PPT slides in your competitor analysis, competitive intelligence, competitor landscape related presentations to precisely portray your aim. Our Competitor Analysis PowerPoint Presentation Slides are a sure bet. Guaranteed to win against all odds.
To download the editable version of this document, go to www.slidebooks.com
Market & competitor analysis template in PPT created by former Deloitte & McKinsey management consultants and talented designers.
The Five Generic Competitive Strategies : Which One to Employ?Ami Sampath
A summary presentation of Chapter 5 of the book "Crafting and Executing Strategy, (SIE): The Quest for Competitive Advantage: Concepts and Cases, 14/e"
http://highered.mcgraw-hill.com/sites/0070600899/information_center_view0/
Presenting, competitor analysis PowerPoint presentation slides. These PPT slides restrain one stage process to overcome your obstacles relating to marketing and competing. Flat designs are provided to have a clear understanding. We have included the topics dealing with identification, trademarks/logos, comparison and positioning based on your accurate data. Competitor ranking, revenue calculation, profit, and moreover, you can use these designs to explain your detailed studies regarding their internal/external portfolio. Market segmentation, competitor's average price per product and their advancing areas, thorough understanding and an attractive presentation can help you excel in your project. Also, you can lay down your ideas concerning, other corporate strategies and social media analysis. Merging these conceptual slides in your PowerPoint presentation will also encourage your company's work ethic proving beneficial. Our planners have incorporated images samples here which can easily be personalized for your fit. Use our, competitor analysis PPT slides in your competitor analysis, competitive intelligence, competitor landscape related presentations to precisely portray your aim. Our Competitor Analysis PowerPoint Presentation Slides are a sure bet. Guaranteed to win against all odds.
This presentation gives the definition of competitor analysis, the important tool of competitor analysis namely competitor array with example, how to profile the existing competitors and how to find the new competitors.
this presentation pays attention to the to competitor analysis and how to conduct especially for an entrepreneur that's working on a shoe string budget.
This presentation gives the definition of competitor analysis, the important tool of competitor analysis namely competitor array with example, how to profile the existing competitors and how to find the new competitors.
this presentation pays attention to the to competitor analysis and how to conduct especially for an entrepreneur that's working on a shoe string budget.
Internal And External Marketing Elements PowerPoint Presentation SlidesSlideTeam
Internal And External Marketing Elements PowerPoint Presentation Slides is a powerful virtual tool for marketers to share their market insights. The impressive data visualization tools included in this market intelligence PPT theme will pique the interest of your audience. Even the most boring data can be presented in a gripping manner by the means of market analysis PowerPoint slideshow. Our market composition PPT template offers a custom solution for all marketers to portray market environment analysis framework. Convey your audience the most appropriate strategic analysis tool for various areas of marketing environment through this market evaluation PowerPoint presentation. Demonstrate macro and micro-environment factors in the most eye-catching way, using our internal and external organizational environment PPT deck. This factors affecting business environment PowerPoint theme is loaded with graphs, charts, infographics, and diagrams to facilitate an easy explanation of marketing dynamics. So, download our professionally crafted marketing environment analysis PPT slideshow to illustrate the impact of external and internal marketing components. https://bit.ly/3lA8kon
The CI Software Spectrum: Connecting, Automating & Distributing Intelligence ...Arik Johnson
Competitive Intelligence Principles and the Enterprise Software Applications and Vendors that Embody those Principles, Delivered at the Society of Competitive Intelligence Practitioners 2006 European Summit in London UK October 19
Module 2 Assignment 2Use The LibraryUse the TextEvaluate I.docxraju957290
Module 2 Assignment 2
Use The Library
Use the Text
Evaluate Internet Sites
Check the Announcements and the Module 2 Assignment 1 discussion thread for additional information and tips
Assignment directions
Apply concepts and theories from the assigned reading; use unbiased sources; do not restate – analyze and explain
Assignment Directions
This assignment has you complete two parts of a strategic business plan.
To see how those parts fit into a full business plan, see the outline in the link for a strategic business plan outline in the assignment directions or under Doc Sharing and Module 2.
This paper has 3 Parts. The first 2 parts are based on your internal and external analysis (see next slide). The 3rd part includes your analysis of competitors.
Part 1: External Environment Analysis
Part 2: Internal Environmental Analysis
Part 3: Competitor Analysis
Assignment
Part 1: External Analysis
Identify driving forces in the industry
Analyze the dynamics of competition using Porter's Five Forces Model
Part 2 Internal Environment Analysis: Finance
Create a Balanced Scorecard
Conduct a Ratio Analysis based on Harley Davidson’s five-year financial performance
Part 2 Internal Environment Analysis: Competitors
Describe 2 Main Competitors and perform Ratio Analysis
Describe trends in financial performance over five years, and compare the trends to industry averages of the 2 competitors.
Provide statistics on the size of the Motorcycle Industry (revenue, growth rate, number of units sold by manufacturer/country, etc. )
Summarize issues and threats
Address metrics and measures for Financial ; Customer; Internal Business Process; Learning and Growth
Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
Analyze the dynamics of competition using Porter's Five Forces Model of Competition.
Correctly assess the dynamics of competition.
Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
Summarize the strategic issues firms in this industry face and identify their biggest threats.
Content Information to use as a research and analysis Guide
I. Industry and Competitive Analysis
Questions
involved
What are the boundaries of the industry?
2. What is the structure of the industry?
3. Which firms are our competitors?
4. What are the major determinants of
competition?
Three stages in Porters external analysis
Analyze industry structure
How concentrated is it?
What are the dynamics
Analyze the industry
Are there powerful buyers?
Are there powerful suppliers?
Analyze its long term viability
Will more firms enter?
Will substitute products or services be found?
Section 2 up to barriers to entry
The Firm’s External E ...
Types Of Marketing Environment PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of twenty six slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. http://bit.ly/38jNSlp
CI 2.0 - Competitive Innovation IntelligenceArik Johnson
Presentation to KMWorld 2006 Audience in San Jose California October 31 on How the Principles of Disruptive Innovation, Risk Management, Corporate Governance and Enterprise Collaboration are Driving the Incorporation of Blog, Wiki, Social Networking, Free-Tagging, Prediction Market and other Web 2.0 Features and Capabilities into Traditional Competitive Intelligence Software
BUAD 4980
STRATEGIC MANAGEMENT
REPORT #1: COMPETITIVE ADVANTAGE ANALYSIS
GENERAL MOTORS
1. INTRODUCTION
This project is one of three reports I will complete as part of the strategic analysis of General Motors. This first report focuses on competitive advantage analysis and includes the following sections. The first section will define key strategic tools and related concepts necessary to conduct a competitive advantage analysis. The second section will apply those strategic tools and concepts to the case of General Motors. The third section will evaluate the evidence from the analysis in order to both identify a major problem the company is facing and propose a solution that can be adopted to address the problem. A short conclusion will close the report.
2. CONCEPTS
Several strategic tools are used to determine whether a firm has achieved a competitive advantage. This section will define the concepts involved in SWOT analysis, value chain analysis, performance analysis, and competitive advantage analysis.
2.1. SWOT analysis
SWOT analysis involves an external analysis and an internal analysis. The purpose of the external analysis is to identify opportunities (O) and threats (T) in a firm’s external environment. An opportunity is an external factor that a firm can take advantage of to accomplish its objectives. A threat is external factor that limits a firm’s ability to achieve its objectives. A strength is a resource or a capability that is a source of a firm’s core competencies. A weakness is a resource or a capability that is not a good source of a firm’s core competencies.
The identification of opportunities, threats, strengths and weaknesses is needed to conduct a company’s SWOT analysis. SWOT analysis is a strategic tool used to identify opportunities and threats in the external environment, and resources and capabilities in the internal organization. The purpose of the SWOT analysis is to determine the extent to which a firm can succeed in using its strengths to take advantage of opportunities, minimize the impact of threats, and attempt to correct some of its weaknesses.
2.2. Value chain analysis
After the SWOT analysis is completed, the next step in examining whether a firm can achieve a competitive advantage is to do a value chain analysis. When a firm performs an activity, it creates value. Value means either low cost or differentiation. Value chain is a series of activities that take place from inputs, through transformation, to outputs. Core competencies are resources and capabilities that a firm can successfully use to achieve competitive advantage. The purpose of value chain analysis is to identify the activities that create the most value.
A firm should perform the activities that create the most value. However, the activities that do not create the most value should be outsourced, that is, purchased from suppliers. As suppliers tend to focus on few core activities that they are best at, they are more likely ...
Segmentation Targeting And Positioning PowerPoint Presentation Slides SlideTeam
Need to present the steps of target marketing? Not sure where to locate the best designs that can make your presentation impressive, we are here to give you best solution. Our content-ready segmentation, targeting and positioning PowerPoint presentation is perfect for you. This market segmentation PPT presentation includes various slides such as, segmentation evaluation, business markets, geographical, demographic, behavioral and psychographic segmentation, intensity of rivalry, market segmentation evaluation, understand the customer needs, targeting strategy, positioning strategies of consumer durable sector and service sector, product positioning, competitor positioning, competitive landscape, strategic positioning, scatter chart, stacked are chart, product performance line chart and product combo chart. The process data model PowerPoint templates and slides can be used for business positioning, , target market, marketing strategy, STP, product positioning, business mapping, B2C and B2B, , consumer evaluation, market mapping and targeting strategy etc. Our segmentation, targeting and positioning PPT slide demonstrate all the possible ways in which a company can identify the possible market segments for its product. Introduce fresh guidelines with our Segmentation Targeting And Positioning PowerPoint Presentation Slides. Create incentives for folks to change.
Pagedundee.ac.ukDr. Andrew G. RossLecture Internal.docxLacieKlineeb
Pagedundee.ac.uk
Dr. Andrew G. Ross
Lecture
Internal Analysis: Resources,
Capabilities & Core Competencies
1
One of the UK’s top 20 universities (Guardian University Guide 2021)
Pagedundee.ac.uk
Learning Outcomes
Understand the difference between resources, capabilities, and core
competencies
Assess the different types of resources available to organisations
Introduce the resource based view and use the VRIN framework to analyse a
firm’s core competencies
Introduce the value chain as an intermediary step in the identification of core
competencies
Assess the value chain linkages that help organisations sustain competitive
advantage
Carry out a SWOT analysis as the culmination of an organisation’s strategic
position analysis.
2
Pagedundee.ac.uk
Strategic Position Analysis
Strategic position considers the current position of the firm in the
light of future changes in the external global environment and its
internal resource capabilities.
How to analyse an organisation’s position in the external, global
environment (Last week’s lecture)
How to analyse a firm’s internal resources, capabilities and
core competencies (This week).
3
Pagedundee.ac.uk
Key Questions for Managers
How do we build and improve our resources, capabilities and
core competencies to create superior value for our
customers?
Success in creating superior customer value means:
- customers are willing to pay more for our product/service
than it costs us to deliver (the profit margin);
- and that this value created is better than that of our rivals
because we are exploiting our unique capabilities
4
Pagedundee.ac.uk
Components of Internal Analysis
5
RESOURCES Audit
COMPETENCES/CAPABILITIES Value Chain Analysis
CORE COMPETENCES VRIN test
Value Chain Linkages
COMPETITIVE ADVANTAGE
Pagedundee.ac.uk
Resources: what a firm has…
Tangible
– Assets that can be seen, touched and quantified
– Examples include equipment, facilities, distribution
centres, formal reporting structures
Intangible
– Assets rooted deeply in the firm’s history, accumulated
over time
– In comparison to ‘tangible’ resources, usually can’t be
seen or touched
– Examples include knowledge, trusts, organisational
routines, capabilities, innovation, brand name,
reputation
6
Pagedundee.ac.uk
Capabilities: What a firm Does with its resources...
When two or more resources are combined they create
capabilities.
When capabilities are combined in unique combinations they
create core competencies.
Analyse capabilities using Porter’s Value Chain (VC)
Use linkages between VC activities to help identify processes
which are the basis for core competencies
7
Pagedundee.ac.uk
Core Competencies: What a firm does…that is
Strategically Valuable
Core Competencies…
• are the essence of what makes a firm unique in its a.
Segmentation Targeting And Positioning Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present the steps of target marketing? Not sure where to locate the best designs that can make your presentation impressive, we are here to give you best solution. Our content-ready segmentation, targeting and positioning PowerPoint presentation is perfect for you. This market segmentation PPT presentation includes various slides such as, segmentation evaluation, business markets, geographical, demographic, behavioral and psychographic segmentation, intensity of rivalry, market segmentation evaluation, understand the customer needs, targeting strategy, positioning strategies of consumer durable sector and service sector, product positioning, competitor positioning, competitive landscape, strategic positioning, scatter chart, stacked are chart, product performance line chart and product combo chart. The process data model PowerPoint templates and slides can be used for business positioning, , target market, marketing strategy, STP, product positioning, business mapping, B2C and B2B, , consumer evaluation, market mapping and targeting strategy etc. Our segmentation, targeting and positioning PPT slide demonstrate all the possible ways in which a company can identify the possible market segments for its product. Introduce fresh guidelines with our Segmentation Targeting And Positioning Powerpoint Presentation Slides. Create incentives for folks to change. https://bit.ly/3D2Nebo
2. Course Objectives
• Explain What is Competitor Analysis
• List the Dimensions in Competitor Analysis
• List the Objectives of Competitor Analysis
• Explain Competitor Analysis in Strategic Planning
• List the Benefits of Competitor Analysis
• Explain the Steps of Competitor Analysis
• Explain How to Identify Current & Potential Competitor
• List the Sources of Potential Competitors
• Explain What is Competitor Profiling
• Explain What is CSF Analysis
• Explain SWOT Analysis for Competitor Analysis
• Explain How to Conduct Environmental Scanning
• Explain Porter’s Five Forces Model of Competition
• Explain the Blind Spots in Competitor Analysis
• Explain What is Competitive Advantage
3. Introduction
Schindler Inc. is a leading manufacturer of
electrical safety equipments such as
Miniature Circuit Breakers (MCBs), Molded
Case Circuit Breaker (MCCBs) etc. for the past
six decades. It has carved a niche for itself in
this area and captures the largest market
share in its industry and segment.
4. Introduction
However, now Schindler wants to venture
into the mobile and Smartphone market.
It has decided to launch a range of mobiles
and Smartphone that will cater to the
various segments of the society.
5. Introduction
What do you think Schindler should do to
become successful in its venture?
Yes, a careful and thorough competitor
analysis will help Schindler recognize its
position in the market, its competitors, and
challenges etc. to help it become successful
in its new venture.
6. Introduction
Hence, analyzing its competitors will help
Schindler to discover its weaknesses, to
identify opportunities for and threats to the
organization from the industrial
environment.
7. Introduction
Competitor analysis is a driver of an
organization’s strategy and effects on how
firms act or react in their sectors. The
organization does a competitor analysis to
measure/assess its standing amongst the
competitors.
8. Introduction
Hence, you can understand that ‘Competitor
Analysis’ is extremely crucial and the
management should have a thorough
knowledge and analysis of the general and
competitive environment of the organization
in order to make an organization successful.
9. What is Competitor Analysis?
Organizations always operate within a
competitive industry environment.
They do not exist in vacuum.
Analyzing an organization’s
competitors helps an organization to
discover its weaknesses, to identify
opportunities for and threats to the
organization from the industrial
environment.
10. Environment Influences on Business
Competitor Analysis should involve a thorough analysis of the macro-
environment of a business. Thus, Competitor Analysis should analyze the
four external influences on a competitors’ and his own business such as:
Economic
Social
Political
Technological
11. Role of Competitor Analysis in Strategic Planning
Competitor Analysis helps in strategic planning in the
following manner:
It is a source of information for strategic planning.
It helps in setting of objectives for strategic
planning.
Competitor Analysis provides information that
helps in synchronizing the firm’s resources and
capabilities with the competitive environment.
13. Steps of Competitor Analysis
The following are the steps to be conducted for carrying out a Competitor
Analysis:
Let us now look at each in detail.
1
2
3
4
5
6
7
14. • Market-based Analysis
Market-based Analysis
Hence, the competition faced by companies has
been classified based on the degree of product
substitution in the following categories:
Let us look at each in detail.
Industry Competition
Brand Competition
Product Competition
Generic Competition
15. Look at the given table which shows the Critical Success Factor (CSF) of a
company for an ‘Automobile Industry’.
CSF Analysis
CSF for Automobile Industry
Critical Success
Factor
Company Competitors
A B C D
Engine Technology 8 7 9 7 5
Styling and Features 9 8 9 6 9
Brand Reputation 10 8 9 5 6
Strong Distribution
Network
7 8 8 8 8
Efficient
Manufacturing
8 8 7 7 9
Effective Marketing 9 8 10 5 4
17. Threat of Substitute
Products/Services
Bargaining Power of
Suppliers
Bargaining Power of
Buyers
Rivalry among
Current Competitors
Risk of Entry by
Potential Competitors
Risk of Entry by Potential Competitors
Rivalry among
Current Competitors
Bargaining Power of
Buyers
Bargaining Power of
Suppliers
Threat of Substitute
Products/Services
Risk of Entry by Potential Competitors
Potential competitors mean the firms
which are not currently competing in the
industry but have the potential to do so, if
given a choice. Entry of new players
increases the industry capacity, begins a
competition for market share and lowers
the current costs. The threat of entry by
potential competitors is partially a
function of extent of barriers to entry.
18. • Searching Extensively for
Competitors:
o It is critical for conducting an
effective Competitor Analysis
that you do not overlook any
competitor, both current as well
as future competitors.
o You should consider all
competitors including the
following:
Product competitors
Generic competitors
Total budget competitors
• Searching extensively for competitors
Searching Extensively for Competitors
19. Mistaking Industry Boundaries
One of the greatest
blind spots that
strategists face in
competitor analysis
is that they
wrongly define the
industry
boundaries.
Most of the times
organizations
define their
industry around
their current
products,
customer groups,
and geographies.
This causes them to overlook their adjacent
competitors who ultimately enter their current space.
Mistaking Industry Boundaries