The document outlines a comprehensive analysis of the fashion and textile industry, highlighting economic, societal, technological, and environmental factors influencing market dynamics. It includes an assessment of strengths, weaknesses, opportunities, and threats (SWOT analysis), along with competitive landscape insights and market share information. Additionally, it discusses marketing strategies, customer analysis, and revenue sources, providing a framework for business feasibility and future growth in the industry.

1. 1
Your Company Name
Logical
Possibility

2. 2
Agenda
Agenda
05
Agenda
06
Agenda
04
Agenda
01
Agenda
02
Agenda
03

3. Introduction to Industry 3
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01
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04
03

4. Industry Description 4
Economics
› Economic crisis context
› Cotton price increased in 2011
Society
› Modern lifestyles support demand for fast fashion
› Denim: At the heart of fashion
› Environment awareness created new market
Segments: Biodegradable clothes
Ending of import quotas on textile
Politics
Technology
Internal: new ways of distributing
fashion and addressing customers
Environment
› Improving labor standards in
countries reduce cost advantage
› Reach: European regulation voted to
control chemicals utilization
Legislation
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5. 5
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Experienced sales personnel
trained to be knowledgeable with
our presentation products
Streamlined logistics
process for cost-efficient
PowerPoint presentation
Strengths

6. 6
High real estate costs
for facilities
Last industry and market
research was from 2010
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7. 7
Increase brand awareness by
intensifying PowerPoint service
marketing efforts
Increase in brand
Loyalty
Opportunities This slide is 100% editable. Adapt it to your needs and
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8. 8
Competitors are very aggressive
in their advertising and
marketing campaigns
Competitors have
ecommerce channels ideal
for presentation designers
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Description Here

9. 9
Put pressure on the company in question
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Have created the challenge you are solving
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Are disputing or sustaining the industry
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Industry
Analysis
Section

10. Industry Vertical Description 10
Description 1
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Description 2
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Description 3
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11. Industry Market Share 11
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Environment
15%
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Legislation
15%
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Technology
15%
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Society
15%
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Politics
20%
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Economics
20%

12. Market Analysis Template 12
Serviceable
Available
Market
Total
Available
Market
Target
Market
Market
Share
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SAM refers to the percentage of the total advantage market
(TAM) that you can actually serve
Serviceable Available Market (SAM)
Target market refers to the group of the customers that you
want to market your products to
Your Target Market
TAM refers to the global revenue opportunity available for
a product or service
Total Available Market (TAM)
Your market share refers to a percentage of
your target market
Your Market Share

13. Market Research Results Template 13
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Option 01
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Option 02
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Option 03
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Option 04

14. Market Analysis Matrix 14
Retain & Grow
› Email marketing
› Word of mouth
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Measure & Optimize
› Market surveys
› Customer surveys
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Acquire
› Advertising
› Content marketing
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Convert
› Customer support
› Promotions
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Market
Analysis

15. Market Landscape 15
Customer
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Employees
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Enhance
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Legal
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Differentiate
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Product
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Cost
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Expansion
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Reputation
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Re-branding
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16. Total Addressable Market 16
Analyse
Customer Surveys
Survey Sales Force
Market
Research
Reports
Online Surveys
Local Sales Data
Global
Local
International
Global
Choose
market
Target
Market
Available
Market
Total
Addressable
Market
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Market Gap Analysis 17
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GAP

18. 18
To Illuminate the Environmental Factors
To Predict your Competitors likely Course of Action
To Frame your Idea or Product
Market Analysis Summary

19. Competitor Analysis 19
Market Leader
Contender
Niche Supplier
My Business
Competitor 3
Competitor 4
Competitor 1
Competitor 2
› XY is market leader
› Main contender is competitor 3
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1
2
3
4
5

20. 20
Competitor
Characteristics
› 1 million (on regional level)
› 10 million ( on international level)
Market Volume
Market Potential
› Continuous growth in the last years
› Market saturated
Market Share
› Market share is 1%
› Due to high competition, prices have significantly decreased
› High prices can be only enforced for niche products
Price Development
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21. Competitive Landscape Framework 21
My business Strength Weakness Competitor 1 Competitor 2 Competitor 3
Importance to
customer
Factor
Products
Price
Quality
Selection
Service
Reliability
Company Reputation
Location
Appearance
Market Growth
Employee
Advertisement
Company Culture
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22. Competitor Analysis at Broad Level 22
Criteria Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue
Profit
Market Share
Main Activity
Number of
Employees
Product Quality
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23. Market Potential 23
Global Soft Drink Market Global Soft Drink Market by GeographyGlobal Soft Drink Market by Packaging
Global Soft Drink Market by Type Global Soft Drink Market by Production Top Impacting Factors
Asia Pacific
Fastest growing region
at a CAGR 7.28%
(2015-2020)
North America,
Europe, LAMEA
The comprehensive view on the % share
of packaging segment (2020)
Draught
Glass Bottle
Can
Global soft drink market is expected to
reach $688.4 billion by 2020
Growing at a CAGR of
6.01% (2015-2020)
2014 2015 2016 2017 2018 2019 2020
Increasing
disposable income
Transition in lifestyle
Rising craft soft drink
market
Heavy taxation and
legal regulations
Demand for imported
beer
2014 2020
The comprehensive view on the %
share of production segment (2020)
Macro Brewery
The comprehensive view on the %
share of type segment (2020)
Light soft drink
Strong soft drink Micro Brewery
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24. 24
Revenue
Sources
Asset Sale
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Usage Fee
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Subscription Fee
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Leasing
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Brokerage Fees
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Advertising
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25. Sales Projections 25
2,78,35,999
3,96,57,174
2,16,69,366 2,27,52,827 2,33,06,916
0
50,00,000
1,00,00,000
1,50,00,000
2,00,00,000
2,50,00,000
3,00,00,000
3,50,00,000
4,00,00,000
4,50,00,000
2015 2016 2017 2018 2019
Onsales
In years
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26. 26
Recommendations on
Market Feasibility Study
Recommendation
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Recommendation
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Recommendation
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01

27. 27
Coffee Break!
Presentation Continues In 15 Minutes
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10:30 AM to
10:45 AM

28. 28
Additional
Slides

29. Graphs and Charts 29
4.3
2.5
3.5
4.5
Category 4
Category 3
Category 2
Category 1
Product
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01
Product
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02
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30. Stacked Line With Markers 30
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4000
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2014 2015 2016 2017 2018 2019
InMillions
YEARS
Product
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01
Product
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02
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31. 31
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Vision
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Mission
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Goal
Our Mission

32. Our Team 32
Name Here
Web Designer
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CEO
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CEO
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33. Comparison 33
80%
55%
Male
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Female
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34. 34
Quotes
Success is a lousy teacher. It
seduces smart people into thinking
they can’t lose.

35. Post It Notes 35
01 02 03 04
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36. Idea Generation 36
01 02
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03

37. Timeline 37
02
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2017
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2019
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2018
01 03

38. 38
# Street Number, City, State
Address
0123456789
Contact Number
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Email Address
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