Delivering a good PPT presentation of stp process in marketing for a successful business is a real test. That is why we have come up with a readymade Stp Process In Marketing PowerPoint Presentation Slides having 69 slides. With help of our segmentation targeting positioning ppt PowerPoint slide deck example you can give insights about market segmentation targeting and positioning for better commercial planning with the help of slides like market segmentation evaluation, business markets, geographic segmentation, demographic and psychographic segmentation, behavioral segmentation etc. Furthermore, using this presentation deck sample you can effectively put light on market research done for competitor analysis to gain edge over your business peers. Moreover, there are many other slides templates included in this marketing, segmenting, targeting and positioning presentation deck like targeting strategy, market and product positioning, different types of graphs like line chart, pie chart, clustered bar and many more. All in all, from a marketing manager to brand promoter and business strategic thinker all can take advantage from our pre-designed PowerPoint show. Stp Process In Marketing PowerPoint Presentation Slides will save your time and will put your points across. So, why not download this professional PPT example presentation to explain your stp marketing strategies like a true professional. Our Stp Process In Marketing PowerPoint Presentation Slides don't allow fantasies to distract you. They ensure you concentrate on the actuals.

1. STP Process
in Marketing
Your Company Name

2. www.company.com
2
Agenda 01
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Agenda 02
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Agenda 03
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Agenda 04
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Agenda

3. Table of Contents
www.company.com
3
Market Segmentation01
Market Segmentation Evaluation02
Understand the customer needs03
Product Positioning- Perceptual Map12
Strategic Positioning11
Competitive Landscape10
Competitor Positioning09
Product Positioning08
Positioning strategies07
Market Targeting05
Market Positioning06
Customer Segmentation Layout04

4. Consumer Markets
www.company.com
4
Geographic Demographic Psychographic Behavioral
Region Age Lifestyle Brand Loyalty
Country Gender Personality
Benefits
Sought
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Occasion
Income
Readiness to
buy
Family Size
Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the
details as per the
requirements

5. Market Segmentation Evaluation5
Market Sales
0 10 20 30 40 50 60 70
Confectionary
Milk Products
Beverages
Nutrition & Healthcare
In USD millions
ProductLines
Q1 2016 Q2 2016 Q3 2016 Q4 2016
Net Profit
0 20 40 60 80
Confectionary
Milk Products
Beverages
Nutrition & Healthcare
In USD millions
ProductLines
www.company.com

6. Business Markets
www.company.com
6
Demographics Operating Variable Purchasing Approaches
Industry Technology Purchasing function
Company size User/ Non User status Power Structure
Location Customer Capabilities Nature of Existing relationship
Situational Factors Personal Characteristics
Urgency Buyer Seller Similarities
Specific application Attitude towards risk
Size or order Loyalty
Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the
details as per the
requirements

7. Geographic Segmentation
www.company.com
7
Segmentation
01
Segmentation
02
Segmentation
03
Segmentation
04

8. Geographic Segmentation
www.company.com
8
10% South America
15% Africa
50% Asia20% North America
5% Australia

9. Demographic Segmentation
www.company.com
9
Demographic
Segmentation group 6
Demographic
Segmentation group 5
Demographic
Segmentation group 4
Demographic
Segmentation group 1
Demographic
Segmentation group 2
Demographic
Segmentation group 3

10. Psychographic Segmentation
www.company.com
10
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
Opinions
Values
Interests
Attitudes
Behaviors
Activities

11. Behavioral Segmentation
www.company.com
11
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.

12. Market Segmentation Evaluation
Intensity of
Rivalry
Bargaining
Power
of Suppliers
Substitutes
Bargaining
Power
of Buyers
Barriers to
Entry
Barrier 01
Barrier 02
Substitutes 01
Substitutes 02
Power 01
Power 02
Power 01
Power 02
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to derive
five forces that determine the
competitive intensity and
therefore the attractiveness of
an industry.
Segment Structural Attractiveness
www.company.com
12

13. Market Segmentation Evaluation
www.company.com
13
Competency
Framework
Leadership
This slide is 100% editable.
Management
This slide is 100% editable.
Analytical
This slide is 100% editable.
Relationships
This slide is 100% editable.
Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.

14. Understand the Customer Needs14
Understand your customer: are they a small private
company or a big MNC?
What they do: Understand their occupation and
interest?
When they buy: Understand the purchasing cycle
of your customer
How they buy: Website, App, in-person?
What they expect of you: if your customers expect reliable delivery
and you don't disappoint them, you stand to gain repeat business
01
02
03
04
05
Analyse and
understand the
customer needs
& requirements.
www.company.com

15. Customer Segmentation Layout
www.company.com
15
Not Tried Tried
RepeatedRejecter
Negative
Opinion
Neutral
Unaware Aware
Target Market
Loyal To
Brand
Switcher
Heavy UserLight User Regular User
15 Million
100%
1.35 Million 1.9 Million
0.35 Million 0.65 Million 0.35 Million 0.15 Million 0.75 Million 1 Million
0.10 Million 0.15 Million 0.75 Million
0.05 Million 0.15 Million 0.55 Million
1.75 Million 3.25 Million
Favorable
Opinion
Not Yet
Repeated
Loyal To
Other Brand
Market Size

16. Targeting Strategy16
Among the four strategies,
highlight the one you
would like to choose for
your product and explain in
the detail the rationale
behind the strategy you
opted in the comment box
www.company.com
TargetMarket
Product
Undifferentiated Differentiated
Concentrated Micro marketing
Rationale behind
the strategy:
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

17. ? WHAT IS IT
Description of the product
MARKET CATEGORY
The market that you compete in
PRIMARY DIFFERENTIATION
Attributes which sets you apart
TARGET SEGMENT
The market for targeting
COMPETITIVE ALTERNATIVES
If customers are not using your product, then what are they using
KEY BENEFIT
Biggest benefit that the target market derives from your offering
Market
Positioning
www.company.com
After analyzing the
segment and the
target market, you
need to fill in this
positioning template

18. Positioning Strategies - Consumer Durable Sector
www.company.com
18
Benefit
Communicating the benefits of
a product i.e. highlighting the
most powerful attributes
Corporate Identity
Positioning a brand using
the well established
identity of the firm
Lifestyle
Positioning a brand as a lifestyle
contemporary or futuristic
Competitive
Differentiating your offering
and creating value for the
market
Surrogate
Positioning the intangible
aspects of the brand.
Rationale behind
the strategy:
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Among the five strategies,
highlight the one you
would like to choose for
your product and explain in
the detail the rationale
behind the strategy you
opted in the comment box.

19. Positioning Strategies Services Sector
www.company.com
19
Category
Company positions itself as a category leader &
becomes synonymous with the service
User
Positioning the service for a specific target group of
users
Application
The service is positioned as best for certain application
Attribute
Positioning the service based on its certain
attributes
Quality/ Price
Positioning the service as it is possessing a certain
quality standard at a particular price
Among the five strategies,
highlight the one you
would like to choose for
your product and explain in
the detail the rationale
behind the strategy you
opted in the comment box.

20. Product Positioning
www.company.com
20
Competitive
Advantage
Company
Standing
Competitor
Standing
Importance of
Improving
Standard
Affordability
& Speed
Competitors
Ability to
Improve
Standing
Recommended
Action
Technology
8 8 Low Low Medium Hold
Cost
6 8 High Medium Medium Monitor
Quality
8 6 Low Low High Monitor
Service
4 3 High High Low Invest
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements

21. Competitor Positioning
www.company.com
21
Market Growth
40%
35%
15%
10%
Own Company Competitor 1 Competitor 2 Competitor 3
Company Growth
0
5
10
15
20
25
30
35
40
45
50
Own Company Competitor 1 Competitor 2 Competitor 3
CompanyGrowth(%)

22. Competitive Landscape
www.company.com
22
Competitors Market Leader Challenger Niche Competitor Explanation
Own business
Good Service
Small product range
Competitor 1
Good Service
Competitor 1 provides maximum flexibility
Competitor 2
Good Service
Competitor 4 provides maximum flexibility
Competitor 3
Good Service
Small product range
Competitor 4
Good Service
Small product range
Other
Good Service
Competitor 4 provides maximum flexibility

23. Strategic Positioning (Option 1 of 2)
www.company.com
23
Strategic Advantage Strategic
Target
• Competitors are located in
four areas
• Each competitor attempts
to influence the market
according to his needs
• ….
Entireindustry
Singularity from the
Buyer’s point of view
Cost advantage
DIFFERENTIATION
• Competitor 1
• Competitor 2
COMPREHENSIVE COST
LEADERSHIP
• Competitor 3
• Competitor 4
Limitedtoone
segment
COMPREHENSIVE COST LEADERSHIP
• Competitor 3
• Competitor 4
01 02
03

24. Strategic Positioning (Option 2 of 2)
www.company.com
24
Strategic Target
Differentiation
Write your strategy
based on product
differentiation
Write your strategy
based on cost
leadership analysis
Focus on
priorities
Mention your key
focus areas
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.

25. Product Positioning: Perceptual Map
www.company.com
25
Low
High
Price
HighQuality
Move the circles as
per your product’s
price & quality
positioning in the
market.

26. www.company.com
26
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
Coffee Break
20Min

27. Bar
Graph

28. Line Chart28
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Profit(InThousands)
Product 1 Product 2
92%
80%
www.company.com

29. Donut Pie Chart29
40%
20%
30%
10%
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
www.company.com

30. Stacked Line with Marker
0
5
10
15
20
25
30
35
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Profit(InThousands)
www.company.com
30
30%

31. Clustered Bar
www.company.com
31
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 1 Product 2 Product 3

32. Clustered Column
www.company.com
32
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
15
32
48
40
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)
40
30
25
45
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)

33. Scatter Chart
www.company.com
33
20
60
30
40
75
55
80
90
10
20
30
40
50
60
70
80
90
100
10 20 30 40 50
Profit(InSales)
In Percentage

34. Stacked Column
www.company.com
34
6 9
14 17
22 25 27 30 34
9
15
17
23
25
29
34
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Product 01 Product 02
Profit(Milliondollars)

35. Scatter with Smooth Lines and Markers
www.company.com
35
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60
Profit(InThousands)
Dollar (In Billions)
95%

36. 100% Stacked Bar
www.company.com
36
(In Percentage)
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 01 Product 02

37. Donut
www.company.com
37
50%
25%
15%
10%
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Product 02
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Product 03
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Product 04
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Product 01

38. Volume High Low Close Chart
www.company.com
38
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017
Volume
Volume
High
Close
Low

39. Filled Rader
www.company.com
39
0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-201716-05-2017
22-05-2017
Product 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 2
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.

40. Stock Chart
www.company.com
40
High
Low
Volume
0
10
20
30
40
50
60
70
05-06-2017 06-06-2017 07-06-2017 08-06-2017 09-06-2017
Close
Open

41. Area Chart
www.company.com
41
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage%
Financial Year 2016

42. Combo Chart
www.company.com
42
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
UnitsSold Product 1 Product 2 Product 3

43. Additional
Slides

44. • This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
• This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
Our
Mission

45. Meet Our Team

46. • This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
• This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
About
Us

47. www.company.com
47
Our Main
Goal
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

48. Comparison
www.company.com
48
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.50%90%

49. Financial
www.company.com
49
Revenue
$234
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Deposits
$423
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Net Income
$345
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.

50. Quotes
www.company.com
50
The important word there is inspire. The key
different between manager and leader is that
managers tell people what to do, while leaders
inspire them to do it. Inspiration comes from three
things. Clarity of one’s vision, courage of their
conviction and the ability to effectively communicate
both of those things.
- Jeff Weiner

51. Dashboard
www.company.com
51
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Low
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Medium
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
High
25% 50% 95%

52. Location
www.company.com
52
50%
NORTH AMERICA
This slide is 100% editable.
25%
LATIN AMERICA
This slide is 100% editable.
10%
AFRICA
This slide is 100% editable.
15%
ASIA
This slide is 100% editable.

53. Timeline
www.company.com
53
01 02 0403
2010This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2011This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2012This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2013This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Start

54. Timeline (Continued...)
www.company.com
54
05 06 0807
2014This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2015This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2016This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2017This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
End

55. 01 02
Puzzle
• This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
• This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.

56. Circular
www.company.com
56
01
02
03
04
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.

57. Post It
www.company.com
57
01
02
03
04
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.

58. • This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
• This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
Target

59. Venn
www.company.com
59
01 02
03
04
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.

60. This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
Mind Map

61. Matrix
www.company.com
61
LOWHIGH
LOW HIGH
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.

62. Lego
www.company.com
62
04
03
02
01
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.

63. Miller Bails
Engineer
Sam John
Programmer
Jeff Smith
Manager
Carol Parker
Editor
Jane Doe
Graphic Designer
Peter Clark
CEO
Marry Carol
Sales & Marketing
Hierarchy
www.company.com
63

64. Silhouettes
www.company.com
64
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
01
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
02
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
03

65. Bulb
www.company.com
65
01
Project
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
02
Project
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
03
Project
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.

66. Magnifying Glass
www.company.com
66
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.

67. Bar Graph
www.company.com
67
40
0 10 20 30 40 50
Q 1
Q 2
Q 3
Q 4
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.

68. Funnel
www.company.com
68
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
01
02
03
04
05

69. Thank
You
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com