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1. Competitive
Analysis
Report
Company Name

2. Agenda
Agenda 1
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Agenda 2
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Agenda 3
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Ag e n d a 4
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Agenda 5
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Agenda 6
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2

3. Market
Analysis

4. Executive Summary- Market Overview
4
Market
concentration
12
Market
stage
Mature
Market size for
last year of
study period
$9
Base year
market growth
rate
6
Market
revenue
$8
Compound
annual growth
rate
$8
Average price
per unit-
industrial
cameras
$600-$900
Customer price
sensitivity
7
Average price
per unit-frame
grabbers
$300-$360
Degree of
technical
change
20
Decreasing Increasing Stable

5. 5
Industry Size
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World’s Entire Production
156 Million
Tonnes
USA Entire
Production
24 Million
Tonnes
India Entire
Production
241,123 Tonnes

6. 6
Industry Size
2013
8.2
MN
2014
8.9
MN
2015
8.6
MN
2016
8.1
MN
2017
9.2
MN
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7. Target Market (Determine Your Brand’s Target Audience)
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Target Audience
7

8. 8
Understanding The Target Market
Market
Segmentation
Behavioral
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Geographic
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Psychographic
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Demographic
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9. Target Market Size & Growth
A city
Served market
Total available market
Target market
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9

10. Target Market Size & Growth
0
10
20
30
40
50
60
70
80
90
100
2017 2018 2019 2020 2021 2022 2023 2024
Market
Size
(RMB
100
Million)
Market Size
Growth Rate
10

11. Market Opportunity
11
2011
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TODAY
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$150 $250

12. Market Opportunity By Business
Online
Courses
Virtual
Classroom
E-learning
App
One-on-one
Tutoring
Company
Business
$15 $30 $35 $55 $125
12
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13. Market Profitability (Porter’s 4 Forces Model)
13
The Porter's Five Forces tool helps assess market profitability by analysing the forces acting upon it.
Bargaining power
of buyers
Threat of new
entrants
Threat of substitute
products
Bargaining power
of suppliers
Competitive
Rivalry

14. Market Trends
14
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Text Here
01
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02
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Text Here
03
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Text Here
04

15. Market Trends (Current Number)
20000
15000
18000
25000
30000
13000
15000
15000
9000
13000
15000
18000
8000
10000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Latin
America
Canada Japan Europe Asia Pacific US Rest Of
World
2020
2017
15

16. Market Trends (Percentage Spending By Region)
16
0 10 20 30 40 50 60 70 80 90 100
Africa
Middle East
Latin America
Eastern Europe
North America
Asia
Western Europe
In Percentage %
2017
2020

17. Market Trends (Market Size & Demand Forecasts)
17
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Asia-Pacific
The Largest Market
Market Projected To Reach
US$ 1.1 Trillion By 2020
0
1
2
3
4
5
6
7
8
9
10
2016 2017 2018 2019 2020

18. 18
Market Trends (Markets With Potential For Growth)
Middle East & Africa
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Asia-Pacific
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The United States
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19. 19
Market Trends (High Growth Markets)
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Asia-Pacific
Middle East & Africa
The United States

20. Market Trends (Key Market Drivers)
20
Key Market
Driver
Key Market
Driver
Key Market
Driver
Key Market
Driver
Key Market
Driver
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01
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02
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03
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04
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21. 21
Industry Cost Structure
25%
20%
29%
8%
4%
5%
9%
2017
Other
Depreciation
Purchases
Rent &
Utilities
Marketing
Profit
Wages
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22. 22
Cost Item Percentage %
Material cost 51
Power and fuel cost 38
Employee cost 12
Other manufacturing expenses 69
Selling expenses 33
Interest &finance costs 64
Depreciation 15
Tax 10
Operating profit margins 15
Net profit margins 42
Industry Cost Structure

23. 23
Distribution Channels
40%
25%
35%
Component
Manufacturers
Direct Sales
Distributors Integrators
End User
Value-added
Resellers
System
Developers
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24. 24
Key Success Factors
Key
Success
Factor
Factor 3
Factor 1
Factor 2
Factor 5
Factor 6
Factor 4
The key success factors
are those that are
necessary for you to
achieve success as a
brand

25. Competitor
Analysis

26. Competitor Overview
26
Number of
competitors
60 To 70
Number of
companies that
exited
0
Average
product
development
time-industrial
cameras
5-25 Months
Average
product
development
time-frame
grabbers
5-15 Months
Replacement
rate-industrial
cameras
1-3 Year
R & D spend
as A per cent of
market revenue
12%-20%
Replacement
rate-frame
grabbers
3-5 Year
Marketing
spend as A per
cent of market
revenue
12%-15%
Decreasing Increasing Stable

27. Our Competitors
27
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Our
Competitors

28. Our Competitors
28
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Competitor 1
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Competitor 2
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Competitor 3
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Competitor 4

29. Competitor Profiling (Background)
Founded
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Employees
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Experience
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Location
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Repeat Business
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2015 100+ 4+ 12 80%
29

30. Market Share Of Competitors
30
0
10
20
30
40
50
60
70
80
90
100
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6
In
Percentage
%
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31. Competitor’s Objectives (Short Term & Long Term)
31
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Long-Term
Objectives
Short-Term
Objectives

32. Rating Competitors On Key Success Factors
Key Industry
Success Factors
Weighting
Competitor #1
Rating
Competitor #1
Weighted
Competitor #2
Rating
Competitor #2
Weighted
Extensive
distribution
4 6 24 3 12
Customer focus 3 4 12 5 15
Economies of
scale
2 3 6 3 6
Product
innovation
1 7 7 4 4
Total 10 20 49 15 37
32

33. Competitor's Distribution Channels
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Manufacturing Distributor Retailer Customer
C & F agent
33

34. Competitor's Current Strategy
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Strategy
03
01
02
34

35. Competitor’s Marketing Strategy
35
How to improve
your inbound
marketing
strategy
Call-to-action
Infographics
Video
Newsletter
Social media
Blogging
White papers
Webinars

36. SWOT Analysis Of Competitors
36
Strength
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Weakness
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Opportunities
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Threats
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37. Competitor Analysis Template
Criteria Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Text Here Text Here Text Here Text Here Text Here
Profit Text Here Text Here Text Here Text Here Text Here
Market share Text Here Text Here Text Here Text Here Text Here
Main activity Text Here Text Here Text Here Text Here Text Here
Number of employee Text Here Text Here Text Here Text Here Text Here
Product quality Text Here Text Here Text Here Text Here Text Here
37

38. Competitor Analysis- Competitor Revenue & Profit Graph
38
0
10
20
30
40
50
60
70
80
90
100
Competitor A Competitor B Competitor C Competitor D Competitor E
In
Percentage
%
Revenue
Profit
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39. Competitor Positioning
39
5
10
-5
-10
-15
-10
-5
0
5
10
15
Company
growth
%
Market share (%)
Losing market share
Gaining market share
Average
market
growth
= $ (sales in millions)

40. Additional
Slides

41. Our Mission
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42. 42
Our Team
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Designer
JENNY CLARK
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Manager
ALISSA TONY
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CEO
JOHN LEE

43. 43
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About Us

44. Comparison
44
20%
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30%
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45. Matrix
45
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Text Here Text Here
Text Here Text Here

46. 46
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Our Goal

47. Financial
47
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$60
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$20
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$50
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$90

48. 48
- Mother Teresa
Not all of us
can do great things. But
we can do small things
with great love.
Quotes

49. Dashboard
49
75%
25% 50% 95%
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50. Timeline
50
01
2017
02
2018
03
2019
04 2020
05 2021
06 2022
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51. Thank
You
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com