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This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
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3. Market Segmentation Consumer Markets
3
Market
Segmentation
Geographic
▪ Region -Your Text Here
▪ Country -Your Text Here
▪ Population -Your Text Here
▪ Climate -Your Text Here
Demographic
▪ Age -Your Text Here
▪ Gender -Your Text Here
▪ Ethnicity -Your Text Here
▪ Nationality -Your Text Here
▪ Occupation -Your Text Here
▪ Income -Your Text Here
▪ Family Size -Your Text Here
Behavioral
▪ Brand Loyalty -Your Text Here
▪ Benefits Sought -Your Text Here
▪ User Status -Your Text Here
▪ Usage Rates -Your Text Here
▪ Occasion -Your Text Here
▪ Readiness to Buy -Your Text Here
Psychographic
▪ Lifestyle -Your Text Here
▪ Personality -Your Text Here
▪ Values -Your Text Here
▪ Interest -Your Text Here
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
4. Market Segmentation Business Markets
4
▪ Industry - Your Text Here
▪ Company Size - Your Text Here
▪ Location - Your Text Here
Demographics
▪ Technology - Your Text Here
▪ User/ Non User Status - Your Text Here
▪ Customer Capabilities - Your Text Here
Operating
Variable
▪ Urgency - Your Text Here
▪ Specific Application - Your Text Here
▪ Size of Order - Your Text Here
Situational
Factors
▪ Buyer Seller Similarity - Your Text Here
▪ Attitude towards Risk - Your Text Here
▪ Loyalty - Your Text Here
Personal
Characteristics
▪ Purchasing Function - Your Text Here
▪ Power Structure - Your Text Here
▪ Nature of Existing Capabilities - Your Text Here
Purchasing
Approaches
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
6. Market Segmentation Evaluation Company’s Core Competency
6
SBO: Reward diversity and be specific
about the results you want to achieve with
design.
D: Be confident about your prices and
prove your worth.
Substitutes
SBO: Lead inquiries with a budget range.
D: Diversity your income stream.
Bargaining
Power of Buyers
Bargaining Power
of Suppliers
SBO: Don’t judge a designer by the presence
of Apple stuff and use of trendy terms.
D: Try new technologies and learn
continuously.
Barriers to Entry
SBO: Seek to develop long-term
relationships with designers you hire.
D: Seek to objectivity prove the quality
of your work.
Intensity of Rivalry
SBO
Look for more than just a
cheap quote.
D
Be a champion & play
nice.
Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.
7. Market Segmentation Evaluation Company’s Core Competency
7
Barrier 1.
Barrier 2.
Substitutes 1.
Substitutes 2.
Power 1.
Power 2.
Power 1.
Power 2.
Intensity
Of
Rivalry
Bargaining
power of
buyers
Substitutes
Barriers
to entry
Bargaining
power of
suppliers
Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.
8. Market Segmentation Evaluation
8
Competency Framework
Analytical
This icon is for display purposes
only and is completely editable.
You can replace this with any
other icon from the
www.slideteam.net icons section.
Relationships
This icon is for display purposes
only and is completely editable.
You can replace this with any
other icon from the
www.slideteam.net icons section.
Management
This icon is for display purposes
only and is completely editable.
You can replace this with any
other icon from the
www.slideteam.net icons section.
Leadership
This icon is for display purposes
only and is completely editable.
You can replace this with any
other icon from the
www.slideteam.net icons section.
Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.
9. 9
Understand
The
Customer
Needs
Understand your customer :
Are they a small private company or a big MNC?
01
What they do :
Understand their occupation & interest?
02
When they buy :
Understand the purchasing cycle of your customer
03
How they buy :
Website, App, in-person?
04
What they expect of you:
if your customers expect reliable delivery & you don't disappoint
them, you stand to gain repeat business 05
10. Understand your customer :
Are they a small private company or a big MNC?01
What they do :
Understand their occupation & interest?
02
When they buy :
Understand the purchasing cycle of your customer
03
How they buy :
Website, App, in-person?04
What they expect of you:
if your customers expect reliable delivery & you don't disappoint
them, you stand to gain repeat business
05
10
Understand The Customer
Needs
11. Customer Segmentation Layout
11
Target
Market
Not Tried
Neutral
Favorable
Opinion
Rejecter
Not Yet
Repeated
Repeated
Unaware Aware
Light User Heavy UserRegular User
Negative
Opinion
Switcher
Loyal To
Brand
Loyal To
Other Brand
3.25 Million
Tried
15 Million
100%
1.9 Million
1.75 Million
1.35 Million
0.35 Million 0.65 Million 0.35 Million 0.15 Million 0.75 Million 1 Million
0.10 Million 0.15 Million 0.75 Million
0.05 Million 0.15 Million 0.55 Million
Market Size
13. Market Positioning
13
Description of
the product
What is It
The market for
targeting
Target Segment
The market that
you compete in
Market Category
If customers are not
using your product,
then what are
they using
Competitive
Alternatives
Attributes which
sets you apart
Primary
Differentiation
Key Benefit
Biggest benefit
that the target
market derives
from your offering
After analyzing the
segment and the
target market, you
need to fill in this
positioning template
14. Positioning Strategies-consumer Durable Sector
14
Surrogate
Positioning the intangible
aspects of the brand
Corporate Identity
Positioning a brand using the well
established identity of the firm
Benefit
Communicating the benefits of a product
i.e. highlighting the most powerful attributes
Competitive
Differentiating your offering and creating
value for the market
Lifestyle
Positioning a brand as a lifestyle
contemporary or futuristic
Rationale behind the strategy:
▪ This icon is for display purposes only and is
completely editable. You can replace this with
any other icon from the www.slideteam.net icons
section.
▪ This icon is for display purposes only and is
completely editable. You can replace this with
any other icon from the www.slideteam.net icons
section.
Among the five
strategies, highlight the
one you would like to
choose for your product
and explain in the detail
the rationale behind the
strategy you opted in
the comment box.
15. 15
Positioning
Strategies –
Service Sector
Positioning the
service based on its
certain attributes
AttributeQuality/ Price
Positioning the
service as it is
possessing a certain
quality standard at a
particular price
Application
The service is
positioned as best
for certain
application
User
Positioning the
service for a specific
target group of
users
Category
Company positions
itself as a category
leader & becomes
synonymous with
the service
Among the five
strategies, highlight the
one you would like to
choose for your product
and explain in the detail
the rationale behind the
strategy you opted in
the comment box.
18. Competitive Landscape
18
Competitors Market Leader Challenger Niche Competitor Explanation
Own Business
Good Service
Small product range
Competitor 1
Good Service
Competitor 1 provides maximum flexibility
Competitor 2
Good Service
Competitor 4 provides maximum flexibility
Competitor 3
Good Service
Small product range
Competitor 4
Good Service
Small product range
Other
Good Service
Competitor 4 provides maximum flexibility
19. Strategy Positioning
19
Comprehensive Cost
Leadership
▪ Competitor 3
▪ Competitor 4
LimitedToOneSegment
Comprehensive
Cost Leadership
▪ Competitor 3
▪ Competitor 4
Cost Advantage
Differentiation
▪ Competitor 1
▪ Competitor 2
Singularity from the buyer’s
point of view
EntireIndustry
Strategic Advantage
Strategic Target
▪ Competitors are located in four areas
▪ Each competitor attempts to influence the market
according to his needs.
▪ This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
20. Product Positioning: Perceptual Map
20
This slide is 100% editable.
▪ This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs
and capture your audience's attention. This slide is
100% editable. Adapt it to your needs and capture
your audience's attention.
Price
Quality
High
Low High
Move the circles as
per your product’s
price & quality
positioning in the
market.
21. 21
Coffee Break
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
(11:00- 11:30)
23. 23
5
20
10
9
35
15
26 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
Inmillions
Line chart
01. Product
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Bubble Chart
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25. Scatter Chart
25
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18
25
33
40
48
57
10
20
30
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70
10 20 30 40 50
Profit(InSales)
Financial year 2017
01. Product
26. 26
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Radar Chart
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27. Donut Pie Chart
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40%
20%
30%
10%
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28. 28
0
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70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05
InPercentage%
90%
Scatter Chart
01. Product
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29. Stock chart
29
0
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50
60
70
FY 14 FY 15 FY 16 FY 17 FY 18
Volume
Volume
High
Low
Close
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01. Product
31. 31
100
80
-50
-30
90
65
-56
-25
-100-90 -80 -70 -60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60 70 80 90 100
Unit Count
(In Percentage)
Stacked Bar
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32. Donut Pie Chart
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40%
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70%
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90%
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33. 33
0
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60
70
Q1 Q2 Q3
SalesinPercentage(%)
2017
Bar Graph
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34. 34
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sale(inPercentage)
120%
100%
80%
60%
40%
20%
0%
140%
Combo Chart
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0
2
4
6
8
10
12
14
FY 01 FY 02 FY 03 FY 04
Stacked Line
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36. Volume High Low Close Chart
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70
0
20
40
60
80
100
120
140
160
05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017
Volume
Volume
High
Close
Low
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37. Scatter Chart
37
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5
15
10
9
17
15
10
13
18
0
5
10
15
20
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
DollarinBillions
Sales In Percentage
39. 39
Our
Mission
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40. 40
John Parker
Financial advisor
Miltom Smith
Manager
Meet Our
Awesome
Team
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41. About Us
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Target audiences
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Preferred by many
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42. Our Main Goal
42
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03
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02
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01
43. Comparison
43
60%
Male
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50%
Female
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VS
44. Financial
44
$350
Silver
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$880 Platinum
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$500
Gold
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45. Quotes
45
- Warren Buffett-
The best investment you can make,
is an investment in yourself … the
more you learn ,the more you‘ ll
earn.
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9010
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75%
Dashboard
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47. Timeline
47
2014
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2018
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2015
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2016
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2017
04
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49. 04
03
02
01
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Venn
49
51. 51
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Silhouette 01
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Silhouette 02
53. Post It
53
01
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54. Magnify Glass
54
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55. Puzzle
55
04
03
05
0201
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56. 56
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Bulb Or Idea