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1. Demand
Forecasting
Your Company Name

2. 2
Market Opportunity
Analysis
09
Market Sizing10
Market Intelligence
Framework
11
Product Opportunity
Evaluation
12
Ansoff’s Matrix for
Market Analysis
13
Identify Unmet &
Undeserved needs
14
Bottoms-Up Approach &
Top-Down Approach
15
Recommendations16
Market Assessment
Agenda Slide
01
Introduction02
Key Statistics03
Market Survey
Template
04
Market Survey – Graphical
Representation
05
Understanding the
Market Landscape
06
Market Analysis07
Opportunity Size Triangulation -
3 way to view an opportunity
08
Presentation
Outline

3. 3
Market to Be
Penetrated
o Introduction to the market
o Key statistics on market
o Market Survey Slides
Market Landscape
Recommendation
Includes the concluding points from the entire
deck, thereby providing key insight in this market
o Market Opportunity Analysis
o Product Opportunity Evaluation
for Startups
o Data Triangulation
Market Sizing
Market Assessment
Agenda Slide

4. 4
State Some Key Facts Here
2 Million
Video views in 6 months
7 Billion
in market volume in 2017
o Your Text Here
o Your Text HerePoint01
o Your Text Here
o Your Text HerePoint02
o Your Text Here
o Your Text HerePoint03
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o Your Text HerePoint04
o Your Text Here
o Your Text HerePoint05
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Introduction

5. Key Statistics5
Devices Are Vulnerable
to Security
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audience's attention.
70
Users Don’t Protect
their Devices
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audience's attention.
75
Connected Devices Store
Personal Information
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audience's attention.
90
Cyber Attacks
are Unnoticed
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audience's attention.
55

6. 6
Market Survey Template
Add Your Key Summary Here
Survey
Result 1
Survey
Result 2
Survey
Result 3
Survey
Result 4
Survey
Result 5
Add Your Key Takeaway from this Slide
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7. Market Survey _ Graphical Representation7
Add Your Key Takeaway from this Slide
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Survey result 1 Survey result 2Highlights
Enter The Key Summary Here
61%
66%
71% 74%
94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Share of Respondents
Place time limits
on movie viewing
Place time limits on
television viewing
Place time limits
on internet usage
Place limits on
video game playing
Pay attention to the
content of the games
my children play

8. Understanding the Market Landscape8
Customer
Segments
Partners
Resources Channels
Activities Customer Relationship
Value
Proposition
Costs Revenue Streams
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9. 9
Demand
What are
customers
looking for?
Market Opportunity
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audience's attention.
Product
What do you
do best?
Market Relevance
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audience's attention.
Market Fit
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Competition
How are you
different?
Market Analysis

10. Opportunity Size Triangulation – 3 Way to View an Opportunity10
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Opportunity
Size
Resource
Constraint Sizing
Add Your Market Size Here
Top Down
Add Your Market Size Here
Bottom Down
Add Your Market Size Here

11. Market Opportunity Analysis – Template 111
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Can benefits convince
target markets?
Can target market be reached with cost-
effective media & trade channels?
Possess resources to deliver benefits?
Are benefits better than competitors?
Is it profitable?
Market
Opportunity Analysis
To evaluate opportunities
To determine attractiveness &
probability of success

12. 12 Market Opportunity
Analysis – Template 2
Identify the specific
customers a
company will pursue
Identify the unmet
&/ or underserved
customer need
Customer
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audience's attention
Assess advantage
relatives to
competition
Competition
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audience's attention
Assess the company’s
resources to deliver
the offering
Company
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needs & capture your
audience's attention
Assess market
readiness to
technology
Assess
opportunity
attractiveness
Specify
opportunity in
concrete terms
Technology
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13. Market Sizing – Template 113
1.3
Billion
Total Available Market
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532
Million
Serviceable Market
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10
Million
Our Market Share
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14. 14
Market Sizing – Template 2
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Market
Opportunity
Xx,xxx
Sample Headline
Specifications goes here
$xxM
Existing Market
Specifications goes here
Xx,xxx
Sample Headline
Specifications goes here

15. 15
Market Sizing –
Template 3
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Expected Share Of Addressable Market
Segment Addressable Market
Total Addressable Market
Potential Market Opportunity

16. Market Intelligence Framework16
Comprehensive
Market
Intelligence
Definitions & Taxonomy
Market Models
Analyst Insight
Technology AdoptionForecast Methodology
Customer Behaviour
& Preferences
Supply-site Analysis
Industry Population
Demographics
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17. 17
Product
Opportunity
Evaluation
o Clearly Identifiable Customer
o Meaningful problems to solve
o Segmentable Market
o Customer Accessibility
o Customer Loyalty
Customer
Product
o Tight niche focus
o No network effect
o Lean method Viable
o Team- to market fit
o Inherent Story
Finance
o Healthy Margins
o Demand Constraint
o Supply Constraint
o Sunk Costs
o Cash flow Requirements
o Secular trend Alignment
o Recent Innovation Filter
o Market Inefficiency
o Recent Competition Surge
o Signs of Commoditization
Timing
Competition
o Limited Competition
o Competitor Fitness
o Your team’s Fitness
o Defensible position
o Barriers to entry
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18. Ansoff’s Matrix for Market Analysis18
Existing Product & Services
NewMarket
New Product & Services
ExistingMarket
Market Penetration
Penetrate existing market , gain market
share ; sell more to existing customer
Product Development
Sell more to current customers & markets
Diversification
Diversify your business portfolio
( leverage core competencies)
Market Development
Enter & develop new market
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19. 19
Text Here
Advertiser Needs
o Highly trafficked site
o Attractive demographics
o Broad ad placement options
o Multiple ad formats (e.g banners, audio, video)
o Measurable results
Licensee Needs
o Brand-name content
o Modularized content
o Seamless integration
o Reliable delivery
Individual Needs
o High-quality reliable reporting
o Focused reporting with moderate depth
o Timely market information
o Pleasing user experience
Identify Unmet &
Undeserved Needs
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20. Bottoms-Up Approach & Top- Down Approach20
Top-Down Approach
Addressability
Competitiveness
& Penetration
Understanding of
Macro Economy
Bottoms-Up Approach
Addressability
Fundamental
Understanding
of Market
Company Specifics &
Known Market
Specifics
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21. 21
Your Text Here
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Your Text Here
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Your Text Here
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Recommendations
Telecommunication Market Analysis

22. Demand Forecasting Icons Slide22

23. 23
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your own image. Just right click and replace image.
Let’s Have a Break, We'll Come Back
After 30 Minutes
C ffee
Break!

24. 24
Additional
Slides

25. Volume High Low Close Chart25
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Volume
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
05-01-2019 06-01-2019 07-01-2019 08-01-2019 09-01-2019
Volume
High
Low
Close
Product 01 Product 02

26. Clustered Column26
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
20
35
45
56
0%
10%
20%
30%
40%
50%
60%
2016 2017 2018 2019
Product 01
10
40
35
55
0%
10%
20%
30%
40%
50%
60%
2016 2017 2018 2019
Product 02

27. 27
Vision
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Goals
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Mission
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Our Mission

28. Our Awesome Team28
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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29. 29
45%
Male Users
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55%
Female Users
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Comparison

30. Financial30
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Medium
$350
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audience's attention.
Minimum
$250
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Maximum
$450

31. Quotes31
Look deep into
nature, and then
you will
understand
everything better.”
- Albert Einstein

32. 32
40%
Dashboard
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33. Location33
80% USA
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Male Population

34. 34
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
Contact Us