The document discusses strategic positioning for companies. It covers topics like market positioning, differentiation, target segments, positioning strategies for different sectors, competitive landscape analysis, and product positioning maps. Specific strategies discussed include benefit, surrogate, corporate identity, category, user, application, quality/price, and attribute-based positioning. Metrics like competitive advantage, company standing, and ability to improve standing are evaluated for recommended strategic actions.

1. Yo u r C o m p a ny N a m e
Strategic
Positioning
1

2. Market Positioning
Description of
the product
What Is It
Attributes which
sets you apart
Primary Differentiation
If customers are not using your product,
then what are they using
Competitive Alternatives
The market that
you compete in
Market Category
The market
for targeting
Target Segment
Biggest benefit that the target market
derives from your offering
Key Benefit
Basis the
segmentation, try to
position the product
on the basis of the
listed factors
2

3. Positioning Strategies - Consumer Durable Sector
Benefit
Surrogate
Corporate Identity
Positioning the intangible aspects of
the brand.
Communicating the benefits of a product i.e.
highlighting the most powerful attributes
Competitive
Differentiating your offering and creating value
for the market
Lifestyle
Positioning a brand as a lifestyle contemporary or
futuristic
Positioning a brand using the well established identity
of the firm
Rationale behind
the strategy:
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the
competitive intensity and
therefore the
attractiveness of an
industry
3

4. Positioning Strategies Services Sector
Category
Company positions itself as a category leader & becomes
synonymous with the service
User
Positioning the service for a specific target
group of users
Application
The service is positioned as best for
certain application
Quality/ Price
Positioning the service as it is possessing a certain quality
standard at a particular price
Attribute
Positioning the service based on its
certain attributes
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the
competitive intensity and
therefore the
attractiveness of an
industry
4

5. Product Positioning
Competitive
Advantage
Company
Standing
Competitor
Standing
Importance of
Improving
Standard
Affordability
& Speed
Competitors
Ability to
Improve
Standing
Recommended
Action
Technology 8 8 Low Low Medium Hold
Cost 6 8 High Medium Medium Monitor
Quality 8 6 Low Low High Monitor
Service 4 3 High High Low Invest
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the
competitive intensity and
therefore the
attractiveness of an
industry
5

6. 30%
40%
25% 15%
0
10
20
30
40
50
60
70
80
90
100
Own Company Competitor 1 Competitor 2 Competitor 3
(%)
Market Growth
Competitor Positioning
Own Company
Competitor 2
Competitor 1
Competitor 3
Company Growth (%)
6

7. Competitors Market Leader Challenger Niche competitor Explanation
Own business
Good Service
Small product range
Competitor 1
Good Service
Competitor 1 provides maximum flexibility
Competitor 2
Good Service
Competitor 4 provides maximum flexibility
Competitor 3
Good Service
Small product range
Competitor 4
Good Service
Small product range
Other
Good Service
Competitor 4 provides maximum flexibility
Competitive Landscape
7

8. Strategic Positioning
STRATEGIC TARGET
• Competitors are located
in four areas
• Each competitor attempts to
influence the market
according to his needs…
Entire
Industry
LimitedtoOne
Segment
Singularity from the
buyer’s point of view
Cost
advantage
STRATEGIC ADVANTAGE
DIFFERENTIATION
• Competitor 1
• Competitor 2
COMPREHENSIVE COST
LEADERSHIP
• Competitor 3
• Competitor 4
COMPREHENSIVE COST
LEADERSHIP
• Competitor 3
• Competitor 4
01 02
03
8

9. Product Positioning: Perceptual Map
Low HighQuality
HighLowPrice Move the circles as per
your product’s price &
quality positioning in the
market.
9

10. Additional Slides
10

11. Strategic Positioning Icons Slide
11

12. Volume High Low Close Chart
Volume
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
1/5/2019 1/6/2019 1/7/2019 1/8/2019 1/9/2019
Volume
High
Low
Product 01
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 02
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
12

13. Column Chart
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2011 2012 2013 2014 2015 2016 2017 2018 2019
($Billions)
Expenditure In ($ Billions) Product 01
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 02
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
13

14. Area Chart
100%
0
10
20
30
40
50
60
70
80
90
100
FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19
(%)
Sales In Percentage(%)
Product 01
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 02
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
14

15. About Our Company
Target
Audiences
Preferred by
Many
Values
Client
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16. Financial
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Medium
$456 Million
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Minimum
$340 Million
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Maximum
$659 Million
16

17. Our Mission
Our
Vision
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Our
Mission
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Our
Goal
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18. Our Team
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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19. “ Opportunity is missed by most
people because it dresses in
overalls and looks like work. ”
…Thomas Edison
Quotes
19

20. Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address:
emailaddress@123.com
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