The document appears to be a template for a feasibility analysis presentation. It includes sections for an agenda, introduction to the industry, analysis of industry factors like politics and technology, strengths/weaknesses/opportunities/threats analysis, competitor analysis, market analysis including potential and projections, recommendations, and additional possible slides. The template slides are all marked as 100% editable and meant to be adapted for a specific presentation on a feasibility analysis.
2. Agenda
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Agenda
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Agenda
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Agenda
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Agenda
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Agenda
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Agenda
2
3. 3
Introduction
to Industry
01
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02
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03
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04
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4. Politics
✓ Ending of import quotas on textile
Economics
✓ Economic crisis context
✓ Cotton price increased in 2011
Society
✓ Modern lifestyles support demand
for fast fashion
✓ Denim: At the heart of fashion
✓ Environment awareness created
new market Segments:
Biodegradable clothes
Environment
✓ Improving labor standards in
countries reduce cost advantage
✓ Reach: European regulation voted
to control chemicals utilization
Legislation
✓ Few lines of description can be
added here
✓ Internal: new ways of distributing
fashion and addressing customers
Technology
Industry Description
4
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5. 5
Strengths
Experienced sales personnel trained to
be knowledgeable with our
presentation products
Streamlined logistics process for cost-
efficient PowerPoint presentation
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6. 6
Weaknesses
Description Here
High real estate costs for facilities
Last industry and market research
was from 2010
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7. 7
Opportunities
Description Here
Increase brand awareness by intensifying
PowerPoint service marketing efforts
Increase in brand Loyalty
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8. 8
Threats
Competitors are very aggressive in their
advertising and marketing campaigns
Competitors have ecommerce channels
ideal for presentation designers
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9. 9
Industry Analysis Section
Put Pressure on the Company
in Question
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Have Created the Challenge you
are Solving
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Are Disputing or Sustaining the Industry
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10. 10
Industry Vertical
Description
Description
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Description 1
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Description 2
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Description 3
12. 12
Market Analysis Template
Total Available
Market
Serviceable
Available Market
Target Market
Market
Share
TAM refers to the global revenue opportunity
available for a product or service
Total Available Market (TAM)
SAM refers to the percentage of the total advantage
market (TAM) that you can actually serve
Serviceable Available Market (SAM)
Target market refers to the group of the customers
that you want to market your products to
Your Target Market
Your market share refers to a percentage of your
target market
Your Market Share
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13. 13
Market Research
Results Template
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Option 01
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Option 02
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Option 03
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Option 04
14. Market Analysis Matrix
14
Retain & grow
✓ Email marketing
✓ Word of mouth
Measure & optimize
✓ Market surveys
✓ Customer surveys
Acquire
✓ Advertising
✓ Content marketing
Convert
✓ Customer support
✓ Promotions
Market
Analysis
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16. Total Addressable Market
16
Target market
Available
market
Total
Addressable
Market
Analyse
Survey
Sales Force
Customer
Surveys
Market
Research Reports
Online
Surveys
Local
Sales Data
Local
International
Global
Choose
market
Global
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17. Market Gap Analysis
G
A
P
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17
18. 18
Market Analysis Summary
To Illuminate the
Environmental Factors
PEST
Analysis
To Predict your Competitors
Likely Course of Action
PORTERS
To Frame your Idea or ProductSWOT
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19. Competitor Analysis
19
Market Leader
1
My
Business
✓ XY is market leader
✓ Main contender is
competitor 3
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Contender
Competitor
1
Competitor
2
2 3
Niche Supplier
Competitor
3
Competitor
4
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20. Competitor Characteristics
20
Competitor
Characteristics
✓ 1 million (on regional level)
✓ 10 million ( on international level)
Market Volume
Market Potential
✓ Continuous growth in the last years
✓ Market saturated
Market Share
✓ Market Share is 1%
✓ Due to high competition, prices have
significantly decreased
✓ High prices can be only enforced for niche
products
Price Development
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21. Competitive Landscape Framework
21
My business Strength Weakness Competitor 1 Competitor 2 Competitor 3
Importance
to customer
Factor
Products
Price
Quality
Selection
Service
Reliability
Company
Reputation
Location
Appearance
Market growth
Employee
Advertisement
Company
Culture
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22. Competitor Analysis at Broad Level
22
Criteria Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue
Profit
Market Share
Main Activity
Number of
Employees
Product Quality
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23. Market Potential
23
Global Soft Drink Market by Geography
Asia Pacific
Fastest growing region
at a CAGR 7.28%
(2015-2020)
North America,
Europe, LAMEA
Global Soft Drink Market by Packaging
The comprehensive view on the % share
of packaging segment (2020)
Draught
Glass Bottle
Can
Global Soft Drink Market
Global soft drink market is expected
to reach $688.4 billion by 2020
Growing at a CAGR of
6.01% (2015-2020)
2014 2015 2016 2017 2018 2019 2020
Top Impacting Factors
Increasing disposable
income
Transition in lifestyle
Rising craft soft drink
market
Heavy taxation and
legal regulations
Demand for imported
beer
2014 2020
Global Soft Drink Market by Production
The comprehensive view on the %
share of production segment (2020)
Macro Brewery
Micro Brewery
Global Soft Drink Market by Type
The comprehensive view on the %
share of type segment (2020)
Light soft drink
Strong soft drink
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24. Revenue Sources
24
Asset Sale
Usage Fee
Subscription FeeLeasing
Brokerage Fees
Advertising
Revenue
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26. 26
Recommendations on
Market Feasibility Study
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01
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03
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27. 27
We’ll Come Back After
15 Minutes
Coffee Break
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29. Area Chart
29
95%
0
10
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40
50
60
70
80
90
100
FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19
SalesInPercentage(%)
01 Product
02 Product
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30. Line Chart
30
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10
5
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70
40
75
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FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19
Salesinpercentage(%)
Financial Years
01 Product
02 Product
31. 31
Our Mission
Vision
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Goal
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Mission
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32. 32
Our Team
Name Here
Financial Advisor
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Name Here
CEO
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General Manager
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33. 33
About Us
Value Clients
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Preferred by Many
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Target Audiences
34. 34
Financial
Gold Silver Bronze
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$250
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$150 $100
35. Comparison
35
PC users in
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50%
Laptop users in
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75%
VS
2019
36. Bill Gates
Quotes
I choose a lazy person to do a
hard job. Because a lazy person
will find an easy way to do it.
36
37. Venn
37
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38. 38
Idea
Generation
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39. 39
Magnifying
Glass
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