The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
Introduction to entreprenershipunit i to vanandmohandass
Introduction, Meaning Characteristics, Factors, Functions, Types, Challenges, Women Entrepreneurship, MSMEs, Business Plan & Model, Feasibility analysis, etc..
Introduction to entreprenershipunit i to vanandmohandass
Introduction, Meaning Characteristics, Factors, Functions, Types, Challenges, Women Entrepreneurship, MSMEs, Business Plan & Model, Feasibility analysis, etc..
Part One of Entrepreneurship Lecture Notes on Students Enterprise Club at www.studentsenterpriseclub.com.
This is a Study guide for intending Entrepreneurs.
Disciplined Entrepreneurship (24 Steps to a Successful Startup) - TUMS Entrepreneurship Olympiad 7th Workshop - 22 Dec 2019
هفتمین کارگاه از مجموعه کارگاههای کارآفرینی در سلامت، برای شرکت کنندگان دانشگاه علوم پزشکی تهران در حیطهی کارآفرینی دوازدهمین دورهی المپیادهای علمی دانشجویان علوم پزشکی کشور دربارهی کارآفرینی اصولی در قالب 24 گام موفقیت کسبوکارهای نوپا در تالار عزلت دانشکدهی پزشکی در روز 1 دیماه 1398 برگزار شد. در این کارگاه مراحل راهاندازی یک کسبوکار از یافتن ایده و اعتبار سنجی و تقسیم بازار تا برخی محاسبات مالی و رشد و مقیاسپذیری مورد بحث قرار گرفته است.
The Concept of Corporate Entrepreneurship - IntrapreneurshipGaurav Singh Bisen
Presentation on Corporate Entrepreneurship, its strategies. Intrapreneurship & Leaders of such culture in market. Case Study of Google and its successful products and innovations.
Part One of Entrepreneurship Lecture Notes on Students Enterprise Club at www.studentsenterpriseclub.com.
This is a Study guide for intending Entrepreneurs.
Disciplined Entrepreneurship (24 Steps to a Successful Startup) - TUMS Entrepreneurship Olympiad 7th Workshop - 22 Dec 2019
هفتمین کارگاه از مجموعه کارگاههای کارآفرینی در سلامت، برای شرکت کنندگان دانشگاه علوم پزشکی تهران در حیطهی کارآفرینی دوازدهمین دورهی المپیادهای علمی دانشجویان علوم پزشکی کشور دربارهی کارآفرینی اصولی در قالب 24 گام موفقیت کسبوکارهای نوپا در تالار عزلت دانشکدهی پزشکی در روز 1 دیماه 1398 برگزار شد. در این کارگاه مراحل راهاندازی یک کسبوکار از یافتن ایده و اعتبار سنجی و تقسیم بازار تا برخی محاسبات مالی و رشد و مقیاسپذیری مورد بحث قرار گرفته است.
The Concept of Corporate Entrepreneurship - IntrapreneurshipGaurav Singh Bisen
Presentation on Corporate Entrepreneurship, its strategies. Intrapreneurship & Leaders of such culture in market. Case Study of Google and its successful products and innovations.
How does Operational Risk Management fit into an organization's Strategic Planning? This presentation attempts to provide a functional and implementable response.
Are you an Entrepreneur (or wanna be)? Interested in knowing what it takes to build a successful Business Plan which can get you investment, customers, partners, employees and more? Check out this presentation which I used to led a workshop on Business Plan Creation for MBA students at IBS Gurgaon.
5th ITI Digital Marketing Day
By: Muhammad Magdi
#DMDay5
A brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor.
Business Plan - Small Business Consulting SolutionsRick Koscher
The "Business Plan" by GoSamllBiz.com allows small business owners affordable access to legal services and business consultation to help run and grow their business.
Business Model Development using the Business Model Canvas Short
New business ventures work with a series of untested hypothesis. Lean startups fail fast, learn, adjust those hypotheses… they need to go beyond the traditional business plan format. The old ways of creating a business plan with the focus on the operating plan and financial plan don’t work today… the process is linear vs. iterative
The Business Model Canvas, along with the Value Proposition Canvas, focuses on planning vs. the plan… and is based the latest thinking in Visual Languages and Design Thinking. Why? Because many times words just don’t work!
Participants will learn how to build their business models in three stages: Napkin Sketch
Elaborated Canvas and Business Case Canvas.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
The Management of Uncertainty
•It has long been recognized that one of the most important competitive factors for any organization to master is the management of uncertainty.
•Uncertainty is the major intangible factor contributing towards the risk of failure in every process, at every level, in every type of business.
•Managing business uncertainty may involve introducing, developing and implementing strategic enterprise management frameworks for –
–Corporate Foresight and Business Strategy
–Business Planning and Forecasting
–Business Transformation
–Enterprise Architecture
–Enterprise Risk Management
–Enterprise Performance Management
–Enterprise Governance, Reporting and ControlsEAEA
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Ini adalah Proposal untuk membuka dan membangunkan sesebuah bengkel..ianya boleh dijadikan sebagai rujukan jikalau hendak membuka sesuatu perniagaan ...Proposal ini diadakan untuk mendapatkan kelulusan pembiayaan daripada pihak tertentu.
:P
TSH Masterclass - Business Plans: Don't Be A GnomeTechMeetups
The key points and highlights from Anastasia Kovaleva’s presentation “Business Plans: Don’t Be A Gnome!”
Internally, business plans develop and validate an idea. It is an essential tool to track progress of the business.
Your business plan also provides your shareholders (investors, debt providers, co-founders, and customers) an idea of how you intend to take care of their investment in your business.
The key components of your business plan are: Market Positioning (identification of an unsatisfied need), Product or Service (your solution to satisfy the need), Market Strategy (your competitive edge or unfair advantage), Operations (your business model), Team (your human capital / engine room), and Financials (your bottom line).
It is more than just writing a glossy book, the most important part is doing detailed research to convince your readers that your business is feasible.
Anastasia’s presentation was part of TechStartHub Startup Masterclass: How to make sure you’re investment and exit ready held last November 8 at University College London – Roberts Building. The next masterclass, Expert Advice on Website Content Strategy, Analytics, and Community Building, will be held on November 28 at the Innovation Warehouse.
Have you ever wondered what it is you need to do to increase the valuation of your company to get the best payout when you exit? This panel will discuss many ways of upping your valuation and how to start the process in the early days as well as improving it in the latter days of the life of the company.
For example, adding high profile industry experienced people to your team, buying or developing really interesting patents, creating channels, a brand, relationships that matter. Other ways include increasing your customer base and creating products that fit the gaps which larger competitors possess. When an acquiring company looks at you, what constitutes your value drivers?
Join a distinguished panel comprising entrepreneurs and acquirers as well as financial experts who can give you an idea of how to best increase your company’s valuation.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
4. Why start a business in
Nepal?
• Nepal is a virgin market –
unmet demand
• Nepal is full of problems
– look at this as an
opportunity
• More educated young
people, fewer jobs
• Entrepreneurship is not
work!
5. Risk vs. Reward
• Starting a business is risky
• Linear returns vs. Exponential
returns – socially, financially,
personally…
• Be insane, never be scared of
failure
“You won’t succeed, unless
you try”
- Michael Jordan
6. Rise of an opportunity
• Change is good for
business
– Social
– Demographic
– Economic
– Political
– Technological
– Industry/market
– New technology or
innovation
9. What is a business plan?
• It is NOT a report
• It is the PROCESS of
finding out how to
develop your business
venture
• A business plan
describes all the parts
of the company
necessary to make
money
10. Why Write One?
• Plots a course • Reality check
– Helps you think long term – Identify strength and
weaknesses – where you
will need help
• Feasibility study
– Is your idea viable?
• Implementation plan
– Use it as a guide
• Become a better – Keeps you honest /
decision maker accountable
– Helps you anticipate – Creates a time line
problems
– Will increase your
knowledge • Selling tool
– Use it to sell to your
potential investors,
partners, customers and
suppliers
12. Business Plan Research
• Where to start?
– Talk to other
entrepreneurs, business
leaders, professors,
friends, etc.
– Secondary data
• Newspaper, reports,
census, database, etc.
– Primary Data
• Questionnaires, focus
groups, product
sampling, company data
etc.
13. Business Plan Outline
1. Table of Contents 6. Operational Plan
2. Executive Summary – Supply Chain
– Production &
3. Product Overview Distribution
– Operations
4. Industry Overview – Human resources
– Industry trends
7. Financial Plan
– Rules & Regulations
– Competitive analysis – Cost Estimates
– Cash flow statement
5. Marketing Strategy – Income statement
– Target Market
– Balance sheet
– Marketing Channel
– Pricing Strategy 8. Appendix
14. Executive Summary
• What is it? • Why is it important?
– Summary of business – Will help capture interest
opportunity and support of your
readers
– Usually around 2-pages
– Usually an investor will
– Demonstrates your read this section of the
knowledge of the business document first and
decide if it is worth
– Proves that any spending more time on it
investment in the venture
will yield good return
• Complete this section at the
end
15. What to include in the
Executive Summary?
• Introduce the • Operational Highlights
business opportunity – Critical legal issues
and vision for your – Supplier summary
business – Management team
overview
• Marketing Highlights
– Product/Service • Financial Highlights
distinctive features – Summary of finances
– Target market and projections
summary – Equity investment of
– Competitive analysis owners
– Key marketing
strategies
16. Case study: Microbrewery
• Create a brew-pub to
serve the beer enthusiast
market in Kathmandu
• Marketing Highlights
– Distinctive taste
– Focus on experience,
quality, taste
– Beer enthusiasts and
budget conscious customers
– Large brewers (Gorkha
Brewery, foreign beers,
etc.)
– Strict government
Regulation
18. Product: the Five W’s
• What you should know:
– Who are you selling to?
– What are you selling?
– Where do you sell?
– When do you sell?
– Why and how do you
make money?
19. Product Description
• Why is it important? • What to include?
– Communicating your – What are your
product completely and product’s/service’s
concisely unique feature?
– Fill gaps identified in – What are the value
the market added features?
– How is your product
– Identify and use your
different?
Value Proposition
– History of the product
in the market
20. Product Description
(Microbrewery)
• We will deliver premium
quality draft beer inside
the bar and sell to beer
enthusiasts at affordable
prices
• Better tasting beer,
variety, unique bar
atmosphere
• More options for
customers
• Different taste from
competition, constantly
changing - evolving
22. Industry Trends
• Why is it important? • What to include?
– Understand current – Changing Environment
economic and industry
trends • Social; Economic;
Demographic;
– Identify if your product Environmental;
will meet customer needs Technological; & Political
– Past, present and future
– Provides you strategic industry trends
information to make your
business competitive – Key success factors in
your industry
– Assists you in – Barriers to entry, size of
determining the longevity industry
of the market
23. Industry Trends
(Microbrewery)
• Large number of young
professionals (20-35 years in
age)
• Increasing disposable income
• Rising consumption of micro-
brews in U.S. and Europe; New
entry into Indian market
• Customers seeking variety
• Government action against
larger corporations
• Dominant position of Gorkha
Brewery in market (80%
market share)
• Increasing market share of
imported beer
24. • Rs. 31,00,00,000 worth of alcoholic products imported in Nov/Dec
2011
• Rs. 19,00,00,000 of liquor imports last fiscal year
25. Operating Regulations
• Why is it important? • What to include?
– Includes all application – Filing dates
government regulations
– Restrictions
required to operate
your business – Industry specific
considerations
– You have to ensure
that your business – Permits required
meets these – Qualification required
regulations
– Quality assurance
– Insurance
26. Operating Regulations
(Microbrewery)
• Liquor permits / license
• Yearly licensing fees
• Meeting quality
standards
• Regular testing
• Can you follow certain
international standards
to assure customers?
27. Competitive Analysis
• Why is this important? • What to include?
– Helps you differentiate – Years in business
your business
– Product/service
– Helps identify areas / description
customers not being – Product/service
targeted differentiation
– Helps you understand – Customer profile
what the market likes – Pricing
of dislikes
– Strengths/weaknesses
– Identify threats
– Opportunity/threats to
your business
28. Competitive Analysis
(Microbrewery)
• Gorkha Brewery (80% market
share)
– 50-50 Khetan Group and Carlsberg
Group
– Large control in market
• Barriers to entry – financial,
supply chain, distribution, legal
• Price in market higher than
consumer preference - Rs. 200+
a bottle (higher – Rs. 300+ in
restaurants)
• Create a brand (Sam Adams
Beer)
29. The Marketing Mix
• What is it? • Why is it important?
– Methods you choose – A new business
to communicate with should create
your target market awareness among
– It is a well-defined customers to
plan of action that generate revenue
includes timing, – The timing of
costs, and expected promotional methods
return of chosen will have an direct
promotional methods impact on cash flow
30. Target Market
• Why is this important? • What to include?
– Helps you forecast the – Age range
sales and cash flow
projection – Income range
– Determines whether – Gender
there are enough – Location
customers in the
market to make your – Average / frequency of
business profitable purchase
– Helps you make critical – What need does your
and focused marketing product fulfill?
decisions – Who influences their
purchasing decision
32. Target Market
(Microbrewery)
• Young professionals: 20-35 yrs
• Medium to high income (Rs. 20,000
and above)
• Mainly male
• Do women prefer fruiter beers?
• Near work areas, offices
• Nepal 1.2 lt per annum (Kathmandu
3.5 lt) = total 3,21,00,000 lt
• Total market value of beer market
in Kathmandu = Rs. 3,50,00,000
(Rs. 3.5 arab)
• Need for variety and affordable
prices
33. The Marketing Mix -
Channels
• Why is it important? • What to include?
– A description of how and – How to market?
where you plan to sell your
product – Different costs associated
with marketing channels
– You must match your
location and distribution – What is the marketing
strategy based on buying importance each of the
patterns of your customers channels?
– Always consider your – Potential for future growth
customers preferences – Traffic flows at the
before making a move potential location
– How will your method
affect: sales, services,
promotion, timing,
economics?
34. The Marketing Mix – Channels
(Microbrewery)
• Print vs. Social media
• Target areas near offices or
existing bar areas like
Thamel or Jhamisikhel
• Usually works near colleges
(KU, Manipal)
• Sponsor events, get
endorsements
• Need areas with heavy foot
traffic
35. The Marketing Mix -
Pricing
• Why is it important? • What to include?
– This is how you will – Know your costs: labor,
position yourself in the cost of materials,
market against your overhead, profit margin
competitors
– Pricing considerations:
– Price is a function of your Low, Medium, or High
costs, competition, and
your customers – Customer’s perception of
value
– This will determine your
profitability – Discounting (trade or
volume)
– An effective pricing
strategy can help you
enter the market quickly
36. The Marketing Mix – Pricing
(Microbrewery)
• High capital equipment
cost Rs. 8 lakh for
equipment from China
• Government licensing
fees
• Sell more, lower margins
vs. Sell less, higher
margins
• Price lower than Rs. 100
per pint (473 ml)
• Make premium brews
for high end customers,
make higher margin
38. Supply Chain
• Why is it important? • What to include?
– Can you find necessary – Pricing
suppliers and
– Trade discounts
equipment?
– Supply shortages
– Helps you identify
suppliers that best fit – Exclusive product
your business needs rights
– Answers if you need – References
backward linkages
– Back up suppliers
– How much inventory
will you need?
39. Supply Chain
(Microbrewery)
• Chinese suppliers vs.
local fabrication
• Regular maintenance
• Finding key ingredients
for quality brew
– Keeping supply local vs.
importing (question about
quality)
– Malt extract (liquid or
dried), Hops, Specialty
grains, Yeast
• Maintain exclusive
rights to ingredients
40. Production / Distribution
Plan
• Why is it important? • What to include?
– Outlines the method of – Production methodology
production & distribution
– R&D requirements
– Ensures that you have
considered all components – Cost analysis (direct and
of the production process indirect overhead)
– Impacts your physical – Time requirement
location, human resources, – Equipment and plant
licensing, etc. requirement
– The ability to protect your – Facilities description
intellectual property,
patents, trademark – – Leasehold improvements
impacts competitive – Warehousing requirements
advantage
– Sub-contracting
arrangements
41. Sierra Nevada Brewing
Co.
•Established in 1980 with $50,000 loan –
produced 950 barrels of craft beer
•In 2010, it produced 786,000 barrels of beer
•6th largest brewing company in United States
42. Production / Distribution Plan
(Microbrewery)
• State of the art-equipment, to
maintain utmost sterility during
production, cooling and storage
• Creating a recipe for great
tasting beer; experiment, give
free tasting
• First distribute at bar, consider
bottling options and distribution
at other retailers and bars
• 6-months to set up facility, 6-
months to brew the first
sellable batch
• Build storage facility to keep
brews
43. Human Resources
• What is it important? • What to include?
– Forces you to do a skills – Organizational structure
inventory of yourself and and staffing plan (Full
develop a plan to “fill the time & Part time)
gaps”
– Salaries and benefits
– You have limited time, do
what you are best at and – Job description
find help – Roles and responsibilities
– If there is a need to hire, – Service and employee
factor that into the cost contracts
structure
– Future HR plans
– A strong management
team is extremely – Business skills audit
important for potential
investors
44. Human Resources
(Microbrewery)
• Need someone with
brewing experience, take
training overseas?
• Bar tenders also work as
brewers; can share
knowledge with customers
• Give training to brewers
• Find someone with
distribution/logistics
experience
• Account professional
brewer into cost structure
46. Financial Statements
• Why is it important? • What to include?
– Determines your – Balance sheet
business’ liquidity • Current assets, fixed
(Balance Sheet) assets, other assets
• Do you have enough • Current liabilities, long-
current assets to meet term liabilities,
your current liabilities? shareholders equity
• What is your debt to – Income statement
equity ratio?
• Sales/Revenue
– Provides overall
profitability summary • Expenses (variable and
over a period of time fixed)
(Income Statement) • Profit/Loss
• Tax owed
47. Cash Flow Statement
• Why is it important? • What to include?
– Shows the actual flow of – Sources of cash: sales,
money in the business loans, equity investments
– Determines if the – Uses of cash: expenses to
business is viable be paid, start-up cost,
– Helps you make – Balance (Monthly receipts
purchasing and hiring minus disbursements)
decisions
– Factors to consider:
– Tells you if you need a seasonality, return on
loan or cash injection promotions, payment
items
48. Financial Estimates
(Microbrewery)
• Start-up costs
– Build-out cost (Building, bar,
tables, chairs, electrical,
refrigerator, etc.) = Rs. 25 lakh
– Capital Equipment (brewing
equipment, barrels, keg fillers,
lab equipments, etc.) = Rs. 20
lakh
– Starting Inventory (barley malt,
specialty grains, hops, yeast,
water, etc.) = Rs. 15 lakh for
first year
– Labor Cost (1 brewmaster, 3
bartenders, 1 manager, 3
waiters, 1 help) = Rs. 16 lakh for
first year
• Total Start-up cost = Rs. 76 lakhs
51. Building your Company
Business Size of the Customer Customer
Idea
Plan Opportunity Discovery Validation
Theory Implementation
Source: Steve Blank – The Lean LaunchPad
63. Case Study & Presentation
• Executive Summary • Supply Chain
• Product Overview • Rules & Regulation
• Industry Overview • Production &
• Target Market Distribution
• Marketing Strategy • Human Resources
– Marketing Channel • Financial Estimates
– Pricing Strategy – Cost Estimates
– Breakeven analysis
– Cash flow statements
Editor's Notes
What were the top 3 markers of mobile phone 5 years ago: Nokia, RIM & Motarola; now it is Apple and Samsung
We are lucky that we live in the age of information. There are a tons of resources available on the internet. Scour and find the most relevant and useful information.
If others have done the work, save the time. If other have made mistakes learn from them. Sometimes you will learn at this very step that the business doesn’t exist.
Think of the Executive Summary as a trailer for a movie. 90% of your readers will only read this section. Make this section interesting, do not bore users with details. Talk big picture. The goal is to make the readers want to go over the details.
In Nepal, this is probably the hardest part to find accurate information.