Business Growth and Strategy
Strategic management strategic and day-to-day management the components of strategic management strategic analysis strategic choice strategic implementation Importance of the business environment PEST analysis Strategic Analysis
Strategic Analysis Porter's five forces model the five forces the bargaining power of suppliers the bargaining power of buyers the threat of potential new entrants the threat of substitutes the extent of competitive rivalry
Industry competitors Porter's Five Forces Model Source: Michael E. Porter  Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
Industry competitors Rivalry among existing firms Porter's Five Forces Model Source: Michael E. Porter  Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
Potential entrants Industry competitors Rivalry among existing firms Threat of new entrants Porter's Five Forces Model Source: Michael E. Porter  Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
Substitute products Potential entrants Industry competitors Rivalry among existing firms Threat of new entrants Threat of substitutes Porter's Five Forces Model Source: Michael E. Porter  Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
Suppliers Substitute products Potential entrants Industry competitors Rivalry among existing firms Threat of new entrants Bargaining power of suppliers Threat of substitutes Porter's Five Forces Model Source: Michael E. Porter  Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
Buyers Suppliers Substitute products Potential entrants Industry competitors Rivalry among existing firms Threat of new entrants Bargaining power of suppliers Bargaining power of buyers Threat of substitutes Porter's Five Forces Model Source: Michael E. Porter  Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
Strategic Analysis Porter's five forces model the five forces the bargaining power of suppliers the bargaining power of buyers the threat of potential new entrants the threat of substitutes the extent of competitive rivalry factors affecting each of the forces
Strategic Analysis Porter's five forces model the five forces the bargaining power of suppliers the bargaining power of buyers the threat of potential new entrants the threat of substitutes the extent of competitive rivalry factors affecting each of the forces limitations of the five forces model
Strategic Analysis Value chain analysis nature of value chain analysis primary activities inbound logistics operations outbound logistics marketing and sales service secondary activities procurement technological development human resources management firm infrastructure
Inbound logistics The value chain Firm infrastructure Technological development Human resource management Procurement Operations Outbound logistics Marketing and sales After-sales service
Strategic Choice Environment or market-based strategy types cost leadership differentiation focus importance of establishing:- the basis of a firm's competitive advantages the nature of the target market Resource-based strategy exploiting core competencies defining & establishing core competencies
Growth by internal expansion product differentiation vertical integration diversification Growth by external expansion: mergers and takeovers horizontal mergers vertical mergers conglomerate mergers Growth Strategy
Alternative growth strategy GROWTH OF A FIRM Internal expansion External expansion (1) Differentiation Horizontal expansion (same product, increase in market share) (1) Horizontal integration Mergers of firms producing the same product (2) Vertical integration Different products, but belonging to different stages of same product (2) Vertical integration Mergers of firms producing at different stages of same process (3) Conglomerate Diversification - introduction of totally different products (3) Conglomerate Diversification - merger of firms producing totally unrelated products
Growth Strategy Growth by internal expansion financing internal growth borrowing share issue ploughing-back profit the takeover constraint
Growth Strategy Growth by internal expansion (cont.) growth through vertical integration backward integration ('upstream' integration) forward integration ('downstream' integration) why vertically integrate?  economies of scale reduced uncertainty monopoly power barriers to entry growth through diversification advantages when existing market is saturated spreads risks
Growth Strategy Growth through mergers and takeovers types of merger and takeover horizontal vertical conglomerate motives for mergers and takeovers growth economies of scale monopoly power increased market valuation reduced uncertainty other motives effects of mergers on consumers
Financing Growth and Investment Sources of business finance internal sources ploughed-back profit external sources  banks mainly short- and medium-term finance stock market longer-term finance problem of 'short-termism' international sources
The role of the Stock Exchange primary market secondary market advantages brings together savers & firms seeking finance regulates firms and helps encourage confidence facilitates mergers and takeovers reduces transaction costs of investment finance disadvantages cost of getting listed possible short-termism and instability Financing Growth and Investment
Is the stock market efficient? the efficient market hypothesis share prices reflect information about companies' current and expected future performance implications of stock market efficiency benefit of speculation diminishes as efficiency increases perfect efficiency and share prices following a 'random walk' Financing Growth and Investment
Staying Small EU definition of SMEs by number of employees micro enterprises small enterprises medium enterprises by turnover
EU SME definitions
EU SME definitions
EU SME definitions
EU SME definitions
Staying Small Competitive advantage and small firms flexibility quality of service production efficiency and low overheads product development and innovation Problems facing small businesses selling and marketing funding R&D management skills less ability to gain economies of scale

Business Growth & Strategy

  • 1.
  • 2.
    Strategic management strategicand day-to-day management the components of strategic management strategic analysis strategic choice strategic implementation Importance of the business environment PEST analysis Strategic Analysis
  • 3.
    Strategic Analysis Porter'sfive forces model the five forces the bargaining power of suppliers the bargaining power of buyers the threat of potential new entrants the threat of substitutes the extent of competitive rivalry
  • 4.
    Industry competitors Porter'sFive Forces Model Source: Michael E. Porter Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
  • 5.
    Industry competitors Rivalryamong existing firms Porter's Five Forces Model Source: Michael E. Porter Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
  • 6.
    Potential entrants Industrycompetitors Rivalry among existing firms Threat of new entrants Porter's Five Forces Model Source: Michael E. Porter Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
  • 7.
    Substitute products Potentialentrants Industry competitors Rivalry among existing firms Threat of new entrants Threat of substitutes Porter's Five Forces Model Source: Michael E. Porter Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
  • 8.
    Suppliers Substitute productsPotential entrants Industry competitors Rivalry among existing firms Threat of new entrants Bargaining power of suppliers Threat of substitutes Porter's Five Forces Model Source: Michael E. Porter Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
  • 9.
    Buyers Suppliers Substituteproducts Potential entrants Industry competitors Rivalry among existing firms Threat of new entrants Bargaining power of suppliers Bargaining power of buyers Threat of substitutes Porter's Five Forces Model Source: Michael E. Porter Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press, 1980)
  • 10.
    Strategic Analysis Porter'sfive forces model the five forces the bargaining power of suppliers the bargaining power of buyers the threat of potential new entrants the threat of substitutes the extent of competitive rivalry factors affecting each of the forces
  • 11.
    Strategic Analysis Porter'sfive forces model the five forces the bargaining power of suppliers the bargaining power of buyers the threat of potential new entrants the threat of substitutes the extent of competitive rivalry factors affecting each of the forces limitations of the five forces model
  • 12.
    Strategic Analysis Valuechain analysis nature of value chain analysis primary activities inbound logistics operations outbound logistics marketing and sales service secondary activities procurement technological development human resources management firm infrastructure
  • 13.
    Inbound logistics Thevalue chain Firm infrastructure Technological development Human resource management Procurement Operations Outbound logistics Marketing and sales After-sales service
  • 14.
    Strategic Choice Environmentor market-based strategy types cost leadership differentiation focus importance of establishing:- the basis of a firm's competitive advantages the nature of the target market Resource-based strategy exploiting core competencies defining & establishing core competencies
  • 15.
    Growth by internalexpansion product differentiation vertical integration diversification Growth by external expansion: mergers and takeovers horizontal mergers vertical mergers conglomerate mergers Growth Strategy
  • 16.
    Alternative growth strategyGROWTH OF A FIRM Internal expansion External expansion (1) Differentiation Horizontal expansion (same product, increase in market share) (1) Horizontal integration Mergers of firms producing the same product (2) Vertical integration Different products, but belonging to different stages of same product (2) Vertical integration Mergers of firms producing at different stages of same process (3) Conglomerate Diversification - introduction of totally different products (3) Conglomerate Diversification - merger of firms producing totally unrelated products
  • 17.
    Growth Strategy Growthby internal expansion financing internal growth borrowing share issue ploughing-back profit the takeover constraint
  • 18.
    Growth Strategy Growthby internal expansion (cont.) growth through vertical integration backward integration ('upstream' integration) forward integration ('downstream' integration) why vertically integrate? economies of scale reduced uncertainty monopoly power barriers to entry growth through diversification advantages when existing market is saturated spreads risks
  • 19.
    Growth Strategy Growththrough mergers and takeovers types of merger and takeover horizontal vertical conglomerate motives for mergers and takeovers growth economies of scale monopoly power increased market valuation reduced uncertainty other motives effects of mergers on consumers
  • 20.
    Financing Growth andInvestment Sources of business finance internal sources ploughed-back profit external sources banks mainly short- and medium-term finance stock market longer-term finance problem of 'short-termism' international sources
  • 21.
    The role ofthe Stock Exchange primary market secondary market advantages brings together savers & firms seeking finance regulates firms and helps encourage confidence facilitates mergers and takeovers reduces transaction costs of investment finance disadvantages cost of getting listed possible short-termism and instability Financing Growth and Investment
  • 22.
    Is the stockmarket efficient? the efficient market hypothesis share prices reflect information about companies' current and expected future performance implications of stock market efficiency benefit of speculation diminishes as efficiency increases perfect efficiency and share prices following a 'random walk' Financing Growth and Investment
  • 23.
    Staying Small EUdefinition of SMEs by number of employees micro enterprises small enterprises medium enterprises by turnover
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
    Staying Small Competitiveadvantage and small firms flexibility quality of service production efficiency and low overheads product development and innovation Problems facing small businesses selling and marketing funding R&D management skills less ability to gain economies of scale

Editor's Notes