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2. Agenda
2
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Agenda2
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Agenda3
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Agenda4
4. Executive Summary- Market Overview
4
$8
Market
revenue
$600-$900
Average price per
unit industrial
cameras
$300-$360
Average price per
unit-frame
grabbers
$9
Market size for
last year of study
period
$6
Base year
market growth
rate
$8
Compound
annual growth
rate
$20
Degree of
technical change
$12
Market
concentration
5. Industry Size
India Entire
Production
241,123
Tonnes
World’s Entire Production
156 Million
Tonnes
USA Entire
Production
24 Million
Tonnes
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5
6. 6
Industry Size
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2013
6.5
MN
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2014
9.3
MN
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2016
7.9
MN
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2017
9.7
MN
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2015
8.1
MN
7. 7
Target Market (Determine Your Brand’s Target Audience)
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Target Audience
8. 8
Understanding The Target Market
Market
Segmentation
Demographic
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Behavioral
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Geographic
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Psychographic
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9. Target Market Size & Growth
9
01
03
04
02
Penetrated market
Target market
Served market
Total available market
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11. Market Opportunity
11
$350
$200
TODAY
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2011
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12. Market Opportunity By Business
Online
Courses
$15
Virtual
Classroom
$30
E-learning
App
$35
One-on-one
Tutoring
$55
Company
$125
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12
13. Market Profitability (Porter’s 5 Forces Model)
Competitive
Rivalry
Bargaining power of
buyers
Threat of new
entrants
Threat of substitute
products
Bargaining power of
suppliers
The Porter's Five Forces tool helps assess market profitability by analyzing the forces acting upon it.
13
14. Market Trends
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14
15. Market Trends (Current Number)
10000 15000 20000 25000 30000 35000 40000 45000 50000
Latin America
Canada
Japan
Europe
Asia Pacific
US
Rest Of World
2020
2017
15
16. Market Trends (Percentage Spending By Region)
0
10
20
30
40
50
60
70
80
90
100
Africa Middle East Latin
America
Eastern
Europe
North
America
Asia Western
Europe
InPercentage%
2020
2017
16
17. Market Trends (Market Size & Demand Forecasts)
17
Asia-Pacific
The Largest Market
Market Projected To Reach
US$ 1.1 Trillion By 2020
0 2 4 6 8 10 12
2016
2017
2018
2019
2020
In Trillion
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18. 18
Market Trends (Markets With Potential For Growth)
Middle East & Africa
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Asia-Pacific
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The United States
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19. Market Trends (High Growth Markets)
19
The United States
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01
Middle East & Africa
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02
Asia-Pacific
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03
20. Market Trends (Key Market Drivers)
Key Market
Driver
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01
Key Market
Driver
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02
Key Market
Driver
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03
Key Market
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04
20
24. 24
Key Success Factors
The key success factors
are those that are necessary for
you to achieve success as a
brand
Key
Success
Factors
Factor 1
Factor 3
Factor 6
Factor 4
Factor 5 Factor 2
26. Competitor Overview
26
60 To 70
Number Of
Competitors
0
Number Of
Companies That
Exited
1-3 Year
Replacement
Rate-industrial
Cameras
3-5 Year
Replacement
Rate-frame
Grabbers
5-25 Months
Average Product
Development Time-
industrial Cameras
5-15 Months
Average Product
Development Time-
frame Grabbers
12-20%
R & D Spend As
A Per Cent Of
Market Revenue
12-15%
Marketing Spend
As A Per Cent Of
Market Revenue
27. Our Competitors
27
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Our
Competitors
28. Our Competitors
Competitor 1
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Competitor 2
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Competitor 3
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Competitor 4
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29. Competitor Profiling (Background)
29
2015
Founded
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100+
Employees
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4+
Experience
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12
Location
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80%
Repeat
Business
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30. Market Share Of Competitors
30
0 10 20 30 40 50 60 70 80 90 100
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
In Percentage %
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31. Competitor’s Objectives (Short Term & Long Term)
31
01
Long-Term
Objectives
02
Short-Term
Objectives
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33. Competitor's Distribution Channels
Customer
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Retailer
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Distributor
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C & F agent
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Manufacturing
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34. Competitor's Current Strategy
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Strategy
34
35. Competitor’s Marketing Strategy
How to improve
your inbound
MARKETING
STRATEGY
Call-to-action
Infographics
Video
Newsletter
Social media
Blogging
White papers
Webinars
35
36. SWOT Analysis Of Competitors
Opportunities
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Weakness
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Strength
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Threats
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37. Competitor Analysis Template
Criteria
Competitor
A
Competitor
B
Competitor
C
Competitor
D
Competitor
E
Revenue Text Here Text Here Text Here Text Here Text Here
Profit Text Here Text Here Text Here Text Here Text Here
Market share Text Here Text Here Text Here Text Here Text Here
Main activity Text Here Text Here Text Here Text Here Text Here
Number of employee Text Here Text Here Text Here Text Here Text Here
Product quality Text Here Text Here Text Here Text Here Text Here
37
38. Competitor Analysis- Competitor Revenue & Profit Growth
0
10
20
30
40
50
60
70
80
90
100
Competitor A Competitor B Competitor C Competitor D Competitor E
InPercentage%
Revenue
Profit
38
39. Competitor Positioning
39
= $ xx million in sales
Averagemarketgrowth
-15
-10
-5
0
5
10
15
Companygrowth(%)
Market share (%)
Losing market share
Gaining market share
A
D
C
B
42. Our Team
42
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JOHN HILL
CEO & Founder
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JULIE SMITH
Finance Manager
LEE HESTER
Production Manager
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44. Comparison
Male
55%
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75%
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Female
44
45. Matrix
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46. Our Goal
46
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Goal 01
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Goal 02
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Goal 03
47. Financial
47
80%
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60%
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40%
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49. Dashboard
49
30%
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50%
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70%
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50. Timeline
50
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2014 2015 2016 2017