Economic
Forecasting
You Company Name
Presentation Outline
2
01. Market Assessment Agenda Slide
02. Introduction
03. Key Statistics
04. Market Survey Template
05.Market Survey – Graphical Representation
06.Understanding the Market Landscape
07. Market Analysis
08. Opportunity Size Triangulation - 3 way to
view an opportunity
09. Market Opportunity Analysis
10. Market Sizing
11. Market Intelligence framework
12. Product Opportunity Evaluation
13. Ansoff’s matrix for Market Analysis
14. Identify Unmet & Undeserved needs
15. Bottoms-Up Approach & Top-Down Approach
16. Recommendations
Market Assessment Agenda Slide
3
Market to be
Penetrated
• Market Opportunity Analysis
• Product Opportunity
Evaluation for Startups
• Data Triangulation
Market Sizing
• Introduction to the market
• Key statistics on market
• Market Survey Slides
Market Landscape
Includes the concluding points from
the entire deck, thereby providing
key insight in this market
Recommendation
Introduction
4
State Some Key Facts Here
2 Million
Video views in 6 months
7 Billion
in market volume in 2019
• Your Text Here
• Your Text Here01
• Your Text Here
• Your Text Here02
• Your Text Here
• Your Text Here03
• Your Text Here
• Your Text Here04
Key Statistics
5
55% 70% 75% 90%
Cyber Attacks are
Unnoticed
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Devices are Vulnerable
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Users Don’t Protect
their Devices
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Connected Devices Store
Personal Information
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Market Survey Template
6Add your Key Takeaway from this Slide
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your audience's attention.
Survey Result 3
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Survey Result 4
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Survey Result 5
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Survey Result 2
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Survey Result 1
Market Survey – Graphical Representation
7
61%
66%
71% 74%
94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
place time limits on
movie viewing
place time limits on
television viewing
place time limits on
internet usage
place limits on video
game playing
pay attention to the
content of the games
my children play
Share of Respondents
Add Your Key Takeaway from this Slide
Highlights
Survey Result 1
Survey Result 2
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Understanding the Market Landscape
Partners Activities Resources Value Proposition
Customer
Relationship
Channels Customer
Segments
Costs Revenue
Streams
8
Market Analysis
9
Market Relevance
Product
What do you do best?
Market Fit
Competition
How are you different?
Market Opportunity
Demand
What are customers looking for?
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Opportunity Size Triangulation - 3 Way to View an Opportunity
10
Add Your Market Size Here
Top Down
Bottom Down
Add Your Market Size Here
Add Your Market Size Here
Resource Constraint Sizing
Opportunity
Size
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Market Opportunity Analysis – Template 1
11
Market
Opportunity Analysis
To evaluate opportunities
To determine attractiveness
& probability of success
Can benefits convince
target markets?
Can target market be reached
with cost-effective media &
trade channels?
Possess resources to
deliver benefits?
Are benefits better than
competitors?
Is it profitable?
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Market Opportunity Analysis – Template 2
12This slide is 100% editable. Adapt it to your needs & capture your audience's attention
• Identify the specific customers a company will pursue
• Identify the unmet &/ or underserved customer need
Customer
Assess the company’s
resources to deliver the offering
Company
Assess advantage
relatives to competition
Competition
• Assess market readiness to technology
• Specify opportunity in concrete terms
• Assess opportunity attractiveness
Technology
Market Sizing - Template 1
13
1.3
Billion
532
Million
10
Million
Total Available Market
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needs & capture your audience's attention
Serviceable Market
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needs & capture your audience's attention
Our Market Share
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Market Sizing – Template 2
14
Xx,xxx
Your Text Here
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audience's attention
$xxM
Your Text Here
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audience's attention
Xx,xxx
Your Text Here
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audience's attention Market
Opportunity
Market Sizing Template - 3
15
Potential
Market Opportunity
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Total
Addressable Market
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Segment
Addressable Market
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Expected Share Of
Addressable Market
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Market Intelligence Framework
16
Definitions &
Taxonomy
Market
Models
Analyst
Insight
Technology
Adoption
Forecast
Methodology
Customer Behaviour
& Preferences
Supply-Site
Analysis
Industry Population
Demographics
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Comprehensive
Market Intelligence
Product Opportunity Evaluation
17
• Clearly Identifiable Customer
• Meaningful problems to solve
• Segmentable Market
• Customer Accessibility
• Customer Loyalty
Customer
Product
• Tight niche focus
• No network effect
• Lean method Viable
• Team- to market fit
• Inherent Story
Finance
• Healthy Margins
• Demand Constraint
• Supply Constraint
• Sunk Costs
• Cash flow Requirements
• Secular trend Alignment
• Recent Innovation Filter
• Market Inefficiency
• Recent Competition Surge
• Signs of Commoditization
Timing
Competition
• Limited Competition
• Competitor Fitness
• Your team’s Fitness
• Defensible position
• Barriers to entry
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Ansoff’s Matrix for Market Analysis
Market Penetration
Penetrate existing market , gain
market share ; sell more to
existing customer
Product Development
Sell more to current customers & markets
Diversification
Diversify your business portfolio ( leverage
core competencies)
Market Development
Enter & develop new market
New Product
& Services
Existing Product
& Services
New
Market
Existing
Market
18
Identify Unmet & Undeserved needs
19
Advertiser Needs
• Highly trafficked site
• Attractive demographics
• Broad ad placement options
• Multiple ad formats (e.g.
banners, audio, video)
• Measurable results
Individual Needs
• High-quality reliable reporting
• Focused reporting with moderate depth
• Timely market information
• Pleasing user experience
Licensee Needs
• Brand-name content
• Modularized content
• Seamless integration
• Reliable delivery
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Bottoms-Up Approach & Top-Down Approach
20
Bottoms-Up Approach
Addressability
Fundamental
Understanding of Market
Company Specifics & Known
Market Specifics
Top-Down Approach
Addressability
Competitiveness
& Penetration
Understanding of Macro
Economy
Recommendations
21
Telecommunication Market Analysis
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Here
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Here
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22
Coffee
TimeWe will be back in 15 minutes
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Economic Forecasting Icons Slide
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24
Additional
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25
50
45
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40
25
0 10 20 30 40 50 60
Q1
Q2
Q3
Q4
Unit Count
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Product01 Product02
Line Chart
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FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19
Salesinpercentage(%)
Financial years
Product01 Product02
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Our Team
27
Name Here
Web Designer
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CEO
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About Us
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Look deep into
nature, and then
you will understand
everything better.”
- Albert Einstein
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Quotes
Dashboard
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Economic Forecasting PowerPoint Presentation Slides

  • 1.
  • 2.
    Presentation Outline 2 01. MarketAssessment Agenda Slide 02. Introduction 03. Key Statistics 04. Market Survey Template 05.Market Survey – Graphical Representation 06.Understanding the Market Landscape 07. Market Analysis 08. Opportunity Size Triangulation - 3 way to view an opportunity 09. Market Opportunity Analysis 10. Market Sizing 11. Market Intelligence framework 12. Product Opportunity Evaluation 13. Ansoff’s matrix for Market Analysis 14. Identify Unmet & Undeserved needs 15. Bottoms-Up Approach & Top-Down Approach 16. Recommendations
  • 3.
    Market Assessment AgendaSlide 3 Market to be Penetrated • Market Opportunity Analysis • Product Opportunity Evaluation for Startups • Data Triangulation Market Sizing • Introduction to the market • Key statistics on market • Market Survey Slides Market Landscape Includes the concluding points from the entire deck, thereby providing key insight in this market Recommendation
  • 4.
    Introduction 4 State Some KeyFacts Here 2 Million Video views in 6 months 7 Billion in market volume in 2019 • Your Text Here • Your Text Here01 • Your Text Here • Your Text Here02 • Your Text Here • Your Text Here03 • Your Text Here • Your Text Here04
  • 5.
    Key Statistics 5 55% 70%75% 90% Cyber Attacks are Unnoticed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Devices are Vulnerable to Security This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Users Don’t Protect their Devices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connected Devices Store Personal Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6.
    Market Survey Template 6Addyour Key Takeaway from this Slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 1
  • 7.
    Market Survey –Graphical Representation 7 61% 66% 71% 74% 94% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% place time limits on movie viewing place time limits on television viewing place time limits on internet usage place limits on video game playing pay attention to the content of the games my children play Share of Respondents Add Your Key Takeaway from this Slide Highlights Survey Result 1 Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8.
    Understanding the MarketLandscape Partners Activities Resources Value Proposition Customer Relationship Channels Customer Segments Costs Revenue Streams 8
  • 9.
    Market Analysis 9 Market Relevance Product Whatdo you do best? Market Fit Competition How are you different? Market Opportunity Demand What are customers looking for? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10.
    Opportunity Size Triangulation- 3 Way to View an Opportunity 10 Add Your Market Size Here Top Down Bottom Down Add Your Market Size Here Add Your Market Size Here Resource Constraint Sizing Opportunity Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11.
    Market Opportunity Analysis– Template 1 11 Market Opportunity Analysis To evaluate opportunities To determine attractiveness & probability of success Can benefits convince target markets? Can target market be reached with cost-effective media & trade channels? Possess resources to deliver benefits? Are benefits better than competitors? Is it profitable? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12.
    Market Opportunity Analysis– Template 2 12This slide is 100% editable. Adapt it to your needs & capture your audience's attention • Identify the specific customers a company will pursue • Identify the unmet &/ or underserved customer need Customer Assess the company’s resources to deliver the offering Company Assess advantage relatives to competition Competition • Assess market readiness to technology • Specify opportunity in concrete terms • Assess opportunity attractiveness Technology
  • 13.
    Market Sizing -Template 1 13 1.3 Billion 532 Million 10 Million Total Available Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention Serviceable Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention Our Market Share This slide is 100% editable. Adapt it to your needs & capture your audience's attention
  • 14.
    Market Sizing –Template 2 14 Xx,xxx Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention $xxM Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention Xx,xxx Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention Market Opportunity
  • 15.
    Market Sizing Template- 3 15 Potential Market Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total Addressable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Addressable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Expected Share Of Addressable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16.
    Market Intelligence Framework 16 Definitions& Taxonomy Market Models Analyst Insight Technology Adoption Forecast Methodology Customer Behaviour & Preferences Supply-Site Analysis Industry Population Demographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Comprehensive Market Intelligence
  • 17.
    Product Opportunity Evaluation 17 •Clearly Identifiable Customer • Meaningful problems to solve • Segmentable Market • Customer Accessibility • Customer Loyalty Customer Product • Tight niche focus • No network effect • Lean method Viable • Team- to market fit • Inherent Story Finance • Healthy Margins • Demand Constraint • Supply Constraint • Sunk Costs • Cash flow Requirements • Secular trend Alignment • Recent Innovation Filter • Market Inefficiency • Recent Competition Surge • Signs of Commoditization Timing Competition • Limited Competition • Competitor Fitness • Your team’s Fitness • Defensible position • Barriers to entry This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18.
    Ansoff’s Matrix forMarket Analysis Market Penetration Penetrate existing market , gain market share ; sell more to existing customer Product Development Sell more to current customers & markets Diversification Diversify your business portfolio ( leverage core competencies) Market Development Enter & develop new market New Product & Services Existing Product & Services New Market Existing Market 18
  • 19.
    Identify Unmet &Undeserved needs 19 Advertiser Needs • Highly trafficked site • Attractive demographics • Broad ad placement options • Multiple ad formats (e.g. banners, audio, video) • Measurable results Individual Needs • High-quality reliable reporting • Focused reporting with moderate depth • Timely market information • Pleasing user experience Licensee Needs • Brand-name content • Modularized content • Seamless integration • Reliable delivery This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20.
    Bottoms-Up Approach &Top-Down Approach 20 Bottoms-Up Approach Addressability Fundamental Understanding of Market Company Specifics & Known Market Specifics Top-Down Approach Addressability Competitiveness & Penetration Understanding of Macro Economy
  • 21.
    Recommendations 21 Telecommunication Market Analysis Thisslide is 100% editable. Adapt it to your needs & capture your audience's attention. Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. This slide is 100% editable. Adapt it to your needs & capture your audience's attention.
  • 22.
    22 Coffee TimeWe will beback in 15 minutes This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 23.
  • 24.
  • 25.
    Clustered Bar 25 15 25 50 45 52 47 40 25 0 1020 30 40 50 60 Q1 Q2 Q3 Q4 Unit Count This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product01 Product02
  • 26.
    Line Chart 26 10 5 40 20 60 25 55 65 5 30 10 50 35 70 40 75 0 10 20 30 40 50 60 70 80 FY' 12FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19 Salesinpercentage(%) Financial years Product01 Product02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 27.
    Our Team 27 Name Here WebDesigner This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Name Here CEO This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Name Here Editor This slide is 100% editable. Adapt it to your needs & capture your audience's attention.
  • 28.
    28 About Us This slideis 100% editable. Adapt it to your needs and capture your audience's attention.01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.04
  • 29.
    Look deep into nature,and then you will understand everything better.” - Albert Einstein 29 Quotes
  • 30.
    Dashboard 30 Medium This slide is100% editable. Adapt it to your needs and capture your audience's attention. Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 100 20 10 30 40 80 90 70 60 50
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  • 33.
    Thank You Address # streetnumber, city, state Contact Number 0123456789 Email Address emailaddress@123gmail.com 33