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Market Size Approaches PowerPoint Presentation Slides
The document outlines a comprehensive market assessment framework, detailing the agenda, key statistics, and methodologies for evaluating market opportunities, including the identification of unmet needs and market sizing approaches. It includes templates for market analysis, survey designs, and product opportunity evaluations, employing both bottoms-up and top-down approaches for triangulating opportunity sizes. Key insights into cybersecurity vulnerabilities and market statistics are also presented, emphasizing the importance of understanding market dynamics and customer segments.
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Market Size Approaches PowerPoint Presentation Slides
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- 2. Presentation Outline Market AssessmentAgenda Slide Market Opportunity Analysis Introduction Market Sizing Key Statistics Market Intelligence framework Market Survey Template Product Opportunity Evaluation Market Survey – Graphical Representation Ansoff’s matrix for Market Analysis Understanding the Market Landscape Identify Unmet & Undeserved needs Market Analysis Bottoms-Up Approach & Top-Down Approach Opportunity Size Triangulation - 3 way to view an opportunity Recommendations 2
- 3. Market Assessment AgendaSlide Market to be Penetrated • Market Opportunity Analysis • Product Opportunity Evaluation for Startups • Data Triangulation Market Sizing • Introduction to the market • Key statistics on market • Market Survey Slides Market Landscape Recommendation Includes the concluding points from the entire deck, thereby providing key insight in this market 3
- 4. Introduction Introduction Point 5 •Your Text Here • Your Text Here Introduction Point 1 • Your Text Here • Your Text Here Introduction Point 2 • Your Text Here • Your Text Here Introduction Point 3 • Your Text Here • Your Text Here Introduction Point 4 • Your Text Here • Your Text Here 2million Video views in 6 months 7billion in market volume in 2020 State Some key facts here 4
- 5. Key Statistics 55% Of Cyber Attacksare Unnoticed Of Devices are Vulnerable to Security70% Users Don’t Protect their Devices 75% 5 Of Connected Devices Store Personal Information90%
- 6. Market Survey Template 6 •Your Text Here • Your Text Here • Your Text Here Add your Key takeaway from this slide Survey Result 1 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Add Your Key Summary Here
- 7. Market Survey –Graphical Representation 61% 68% 71% 75% 94% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I place limits on video game playing I pay attention to the content of the games my children play I place time limits on movie viewing I place time limits on television viewing I place time limits on internet usage Share of Respondents Enter The Key Summary Here Highlights Key Takeaways Survey result 1 Survey result 2 • Your Text Here • Your Text Here• Your Text Here 7
- 8. Understanding the MarketLandscape Channels Customer Segments Revenue Streams Partners Costs Activities Resources Value Proposition Customer Relationship 8
- 9. Market Analysis Competition How areyou different? Demand What are customers looking for? Product What do you do best? Market Opportunity This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Market Fit This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Market Relevance This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 9
- 10. Opportunity Size Triangulation- 3 way to view an opportunity This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Top Down Add your market size here Bottom-Up Custom or Add your market size here Opportunity Size Resource Constraint Sizing Add your market size here 10
- 11. Market Opportunity Analysis– Template 1 Market Opportunity Analysis To evaluate opportunities To determine attractiveness & probability of success Can benefits convince target markets? Can target market be reached with cost- effective media & trade channels? Possess resources to deliver benefits? Are benefits better than competitors? Is it profitable? 11
- 12. Market Opportunity Analysis– Template 2 Identify the unmet and/ or underserved customer need Identify the specific customers a company will pursue Assess advantage relatives to competition Assess the company’s resources to deliver the offering Assess market readiness to technology Specify opportunity in concrete terms Assess opportunity attractiveness Competition Technology Company Customer 12
- 13. Market Sizing -Template 1 1.3 Billion Total Available Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 532 Million Serviceable Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 10 Million Our Market Share This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 13
- 14. Market Sizing -Template 2 Market Opportunity Xx,xxx,xx Sample Headline Specifications Goes Here Xx,xxx Sample Headline Specifications Goes Here $xxM Existing Market Specifications Goes Here 14
- 15. Market Sizing -Template 3 Total Addressable Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Potential Market Opportunity This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Segment Addressable Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Expected share of Addressable market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 15
- 16. Market Intelligence framework Definitions& Taxonomy Market Models Analyst Insight Technology Adoption Forecast Methodology Customer Behaviour & Preferences Supply-site Analysis Industry Population Demographics Comprehensive Market Intelligence 16
- 17. Product Opportunity Evaluation Product •Tight niche focus • No network effect • Lean method Viable • Team- to market fit • Inherent Story Customer • Clearly Identifiable Customer • Meaningful problems to solve • Segmentable Market • Customer Accessibility • Customer Loyalty Timing • Secular trend Alignment • Recent Innovation Filter • Market Inefficiency • Recent Competition Surge • Signs of Commoditization Finance • Healthy Margins • Demand Constraint • Supply Constraint • Sunk Costs • Cash flow Requirements Competition • Limited Competition • Competitor Fitness • Your team’s Fitness • Defensible position • Barriers to entry 17
- 18. Ansoff’s Matrix forMarket Analysis Existing Product & Services New Product & Services Product Development Sell more to current customers & markets This slide is 100% editable. Adapt it to your needs & capture your audience's attention.NewMarket Market Penetration Penetrate existing market , gain market share ; sell more to existing customer This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Diversification Diversify your business portfolio ( leverage core competencies) This slide is 100% editable. Adapt it to your needs & capture your audience's attention. ExistingMarket Market Development Enter & develop new markets This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 18
- 19. Identify Unmet &Undeserved needs • Brand-name content • Modularized content • Seamless integration • Reliable delivery Licensee Needs • High-quality reliable reporting • Focused reporting with moderate depth • Timely market information • Pleasing user experience Individual Needs • Highly trafficked site • Attractive demographics • Broad ad placement options • Multiple ad formats (e.g banners, audio, video) • Measurable results Advertiser Needs 19
- 20. Bottoms-Up Approach &Top-Down Approach Addressability Company Specifics & Known Market Specifics Fundamental Understanding of Market Bottoms-Up Approach Understanding of Macro Economy Competitiveness & Penetration Addressability Top-Down Approach 20
- 21. Recommendations Telecommunication Market Analysis Your TextHere This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 21
- 22. Market Size ApproachesIcons slide 22
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- 24. Stacked Column 30 4060 80 100 120 140 180 200 80 110 140 170 206 230 260 270 370 0 50 100 150 200 250 300 350 400 450 500 550 600 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20 Dollars(inThousands) Product 02Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 24
- 25. Clustered Bar 0 0.51 1.5 2 2.5 3 3.5 4 4.5 5 FY 2017 FY 2018 FY 2019 FY 2020 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 25
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- 27. Our Mission Vision This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27
- 28. Our Team Name Here Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation 28
- 29. About Us Professional This slideis 100% editable. Adapt it to your needs & capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 29
- 30. 30 Opportunity is Missedby Most People Because it Dresses in Overalls and Looks Like Work. Quotes
- 31. Financial This slide is100% editable. Adapt it to your needs and capture your audience's attention. 80% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% Minimum 31
- 32. Post it Notes TextHere This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
- 33. Thank You Email Address emailaddress123@gmail.com ContactNumber 0123456789 Address # street number, city, state 33