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Marketing Plan Presentation

This a presentation of my Marketing Plan in short.

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Marketing Plan Presentation

  1. 1.
  2. 2. THE GLIMMERS LTD.<br />
  3. 3. REFRESH<br />The taste you desire<br />
  4. 4. Flavors<br />
  5. 5. Be The Global Leader In Customer Value<br />
  6. 6. “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”<br />
  7. 7. Introduction To Refresh<br />Naturally Refreshing<br />Real fruit juice<br />Recharging energy<br />Delicious taste<br />
  8. 8. Our Objectives<br /><ul><li>To increase 25% market share
  9. 9. To increase the length of product line i.e. ( Five )
  10. 10. To increase profits
  11. 11. To satisfy the customers better</li></li></ul><li>Market Demographics<br />Geographic’s:<br />We have divided Lahore into 4 zones to capture<br />the market.<br />A zone includes Gulberg, M.M Alam road, Defence<br />B zone includes upper Mall, Wahdat road, model town, Ferozpur Road<br />C zone includes lower mall, Mughalpura, AllamaIqbal Town,  Sabzazar<br />D zone includes ThokarNaizBaig, Johar Town, Wapda town<br />
  12. 12. Map of Lahore City<br />
  13. 13. Demographics:<br />Kids<br />Youngsters<br />Mature<br />Old age persons<br />
  14. 14. Our Competitors<br />Shezan<br />Country<br />Nestle<br />Sunfresh<br />Benz <br />
  15. 15. SWOT<br />
  16. 16. STRENGTHS<br />Updated technology plant<br />Quality product <br />Specialists available for specialized jobs and tasks<br />Hire experienced staff <br />Medical insurance of employees<br />Pakistani made<br />Targeted to low and middle class people.<br />Reasonable price <br />Expiry date above 6 months<br />
  17. 17. WEAKNESS<br />New in juice industry<br />Small distribution network <br />Strong competitor<br />No market share <br />Limited experience of customers <br />
  18. 18. OPPURTUNITIES<br />Increase the distribution network.<br />Acquiring the newer technology & techniques.<br />Market is very big & attractive. <br />Take-over of the distributor<br />Increased demand of high quality products due to Lahore being a developed city.<br />
  19. 19. Threats<br />Political instability<br />New entrance from the exiting competitors<br />So many competitors<br />Retaining consumers<br />Economic instability. <br />Increases of general sales tax<br />Development of plant<br />To face strong competitors like<br />
  20. 20. Marketing Strategy and Objectives<br />Positioning Strategies<br />Segmentation<br />Targeting<br />
  21. 21. Marketing Mix<br />Product<br />Price<br />Promotion<br />Place<br />
  22. 22. PRODUCT<br />Product Variety<br />Quality<br />Design<br />Features<br />Packaging<br />Sizes<br />
  23. 23. Pricing<br />The cost of fruits Rs.3<br />Electricity Rs.2<br />Factory Overhead Rs.3<br />Miscellaneous Rs.2<br />Retailer Margin Rs.2<br />Profit Rs.3 <br />Total Price Rs.15 <br />
  24. 24. Communication Strategies<br />Electronic Media Rs.20 90 000<br />Print Media Rs.683 600<br />Cable network Rs.85000<br />Billboards Rs.2 65 000<br />Hoardings Rs.34 00 000<br />
  25. 25. Benefits<br />Give 5 rappers and get one free juice pack <br />Purchase ten juice packs and get one pack free. <br />If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes:  <br />Samsung FM Guru <br />DVD system <br />Rs.5000<br />
  26. 26. Distributors Review<br />MANUFACTURER<br />DISTRIBUTOR<br />RETAILER<br />CONSUMER<br />
  27. 27. Budgeting<br />
  28. 28. Controls:<br />Measuring<br />Comparing<br />Correcting<br />