Managing product development

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Managing Product Development discusses new product development and the importance of process. New product development involves generating product concepts and can take two forms: developing products internally or contracting external researchers. The quality of a product is largely determined by the quality of the process used to develop it. A focus on process is preferable to focusing on people or technology alone, as process provides a constructive way to work smarter through defined practices and a roadmap.

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If you are involved in treating patients, managing and/or improving health services or managing or training those that do, you will understand the importance of providing the best care possible for all our patients. Great progress has been made in improving service standards and access and in reducing waiting times, but there is still some way to go to ensure consistently high standards of patient care across the NHS. It is clear that we need to ensure we are getting it right first time, which means better care and better value through the reduction of waste and errors and the prioritisation of effective treatments. Quality, innovation, productivity and prevention (QIPP) is the mechanism through which we can achieve this. QIPP is about creating an environment in which change and improvement can flourish; it is about leading differently and in a way that fosters a culture of innovation; and it is about providing staff with the tools, techniques and support that will enable them to take ownership of improving quality of care. The Handbook of Quality and Service Improvement Tools from the NHS Institute brings together a collection of proven tools, theories and techniques to help NHS staff design and implement quality improvement projects that do not compromise on the quality and safety of patient care but rather enhance the patient experience.

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