This document provides an agenda and schedule for a bootcamp for science entrepreneurs. The week-long agenda covers topics like introductions, entrepreneurship, developing an entrepreneurial mindset, the lean startup methodology, idea generation, and business model canvas. Each day covers multiple topics and includes exercises for participants. The document provides details on the activities and lessons for each topic, with a focus on practical tools and frameworks to help participants develop as entrepreneurs. Guest speakers are also scheduled to provide real-world perspectives. The goal is to help participants generate ideas and test business assumptions in order to develop scalable and repeatable business models.
Entrepreneurial Development Course will strive to provide unique learning experiences based on artifacts, stories and lives from Indian business traditions of ingenuity, resourcefulness and innovation.
Characteristics of successful entrepreneurs, How to start a business, Habits of successful entrepreneurs, Some highly successful entrepreneurs - Walt Disney, Small kids who are very successful
Inshan Meahjohn | Top Ten Qualities Of An EntrepreneurInshan Meahjohn
Inshan Meahjohn : The qualities that every Entrepreneur has in common are numerous and I have chosen what I know to be the Top 10 qualities and characteristics that are present in all entrepreneurs.
Entrepreneurial Development Course will strive to provide unique learning experiences based on artifacts, stories and lives from Indian business traditions of ingenuity, resourcefulness and innovation.
Characteristics of successful entrepreneurs, How to start a business, Habits of successful entrepreneurs, Some highly successful entrepreneurs - Walt Disney, Small kids who are very successful
Inshan Meahjohn | Top Ten Qualities Of An EntrepreneurInshan Meahjohn
Inshan Meahjohn : The qualities that every Entrepreneur has in common are numerous and I have chosen what I know to be the Top 10 qualities and characteristics that are present in all entrepreneurs.
Important Skills Every Entrepreneur Should HaveInshan Meahjohn
Inshan Meahjohn was appointed as the Chairman of the Green Fund Advisory Committee. Entrepreneurship has traditionally been defined as the process of running a new business.
I began a business journey in 1990 with a $200 investment and have over the last 22 years been involved as a Director or CEO in growing three technology companies that combined have sold for well in excess of $100m. These slides represent my attempt to record my lessons learned and what I consider are the success factors.
Randon Morris - Top Ten Strategies For Successful Businessrandonjames
Randon Morris have created our Top 10 business development activities to help drive your business forward. Get to know your clients, if you seriously want to work with them be prepared to learn about them and how they like to work.
Clara Operating Principles (pre-team-feedback) 2017.06Michael Akilian
This was our initial presentation to the team of a proposed set of operating principles. The goal of this presentation was to gather feedback so we could iterate and finalize the principles.
Most entrepreneurs and small business owners started out their careers working for someone else. You might have had a career for 5 years or 50 years before you decided to start your own business. Or you may even be working for someone else even as you struggle to develop your own business in your spare time.There is an employee mindset
and an entrepreneur mindset and
they are markedly different.
Startup 101 for students and aspiring entrepreneursRakesh Soni
Are curious about entrepreneurship and startup? Want to learn more about it? I created this 74 slide presentation to sum up entrepreneurship and startups for university students and aspiring entrepreneurs.
For more awesome content, follow me here, and:
Linkedin: https://www.linkedin.com/in/oyesoni/
Twitter: https://twitter.com/OyeSoni
Beginner's Guide: How to raise Seed and Series A Funding for Your Tech StartupsRakesh Soni
This is a short beginners' guide to learn about startup fundraising particularly Seed and Series A round.
CONTENT:
Introduction
Startup Funding 101:
What is funding and why do you need it?
Types of funding
When to raise and how much to raise
Understanding exit
Key players in fundraising
What matters to founders?
Understanding dilution
How to determine the valuation
Understanding controlling terms
How do VCs work?
Seed and Series A Funding:
Are you ready for funding?
Preparation
How to raise: processes, tips & tricks
Recommended Reading
Q&A
Starting a new business is not the same as running an operating business. Over the last decade, several management practices have emerged that recognize the particular challenges new ventures face. Steve Blank’s Customer Development Model and the related “Lean” movement are increasingly popular. This session introduces and defines the key concepts of these entrepreneurial management practices and explores how startups can use them at any step of their development.
Entreprenurialism in design presentationJohn Schultz
For many years I've talked to a variety of design entrepreneurs about the realities of running a successful business in today’s competitive marketplace. Design entrepreneurs work on a diverse range of services and products, but their day-to-day work lives have a lot in common. Through personal anecdotes and real life experiences I will cover everything from what makes a design entrepreneur unique to the traits and tools you will need to become a successful design entrepreneur.
Important Skills Every Entrepreneur Should HaveInshan Meahjohn
Inshan Meahjohn was appointed as the Chairman of the Green Fund Advisory Committee. Entrepreneurship has traditionally been defined as the process of running a new business.
I began a business journey in 1990 with a $200 investment and have over the last 22 years been involved as a Director or CEO in growing three technology companies that combined have sold for well in excess of $100m. These slides represent my attempt to record my lessons learned and what I consider are the success factors.
Randon Morris - Top Ten Strategies For Successful Businessrandonjames
Randon Morris have created our Top 10 business development activities to help drive your business forward. Get to know your clients, if you seriously want to work with them be prepared to learn about them and how they like to work.
Clara Operating Principles (pre-team-feedback) 2017.06Michael Akilian
This was our initial presentation to the team of a proposed set of operating principles. The goal of this presentation was to gather feedback so we could iterate and finalize the principles.
Most entrepreneurs and small business owners started out their careers working for someone else. You might have had a career for 5 years or 50 years before you decided to start your own business. Or you may even be working for someone else even as you struggle to develop your own business in your spare time.There is an employee mindset
and an entrepreneur mindset and
they are markedly different.
Startup 101 for students and aspiring entrepreneursRakesh Soni
Are curious about entrepreneurship and startup? Want to learn more about it? I created this 74 slide presentation to sum up entrepreneurship and startups for university students and aspiring entrepreneurs.
For more awesome content, follow me here, and:
Linkedin: https://www.linkedin.com/in/oyesoni/
Twitter: https://twitter.com/OyeSoni
Beginner's Guide: How to raise Seed and Series A Funding for Your Tech StartupsRakesh Soni
This is a short beginners' guide to learn about startup fundraising particularly Seed and Series A round.
CONTENT:
Introduction
Startup Funding 101:
What is funding and why do you need it?
Types of funding
When to raise and how much to raise
Understanding exit
Key players in fundraising
What matters to founders?
Understanding dilution
How to determine the valuation
Understanding controlling terms
How do VCs work?
Seed and Series A Funding:
Are you ready for funding?
Preparation
How to raise: processes, tips & tricks
Recommended Reading
Q&A
Starting a new business is not the same as running an operating business. Over the last decade, several management practices have emerged that recognize the particular challenges new ventures face. Steve Blank’s Customer Development Model and the related “Lean” movement are increasingly popular. This session introduces and defines the key concepts of these entrepreneurial management practices and explores how startups can use them at any step of their development.
Entreprenurialism in design presentationJohn Schultz
For many years I've talked to a variety of design entrepreneurs about the realities of running a successful business in today’s competitive marketplace. Design entrepreneurs work on a diverse range of services and products, but their day-to-day work lives have a lot in common. Through personal anecdotes and real life experiences I will cover everything from what makes a design entrepreneur unique to the traits and tools you will need to become a successful design entrepreneur.
Preparing as Entrepreneur and for Entrepreneurship. What does it take to prepare before starting a Business. This presentation can be a preparation starter kit for people looking to start their own venture.
The first of three capability building seminars for the Northern Ireland Food & Drink sector. This session looks at strategic planning, when, how and why you need to do it (whatever your business).
Boston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health InsuranceBecky Minervino
Why is selecting Health Insurance so painful? From the myriad of carrier choices to the endless amount of forms to the lack of transparency around what you’re are signing up for, the complexity around benefits selection is frustrating for both employees and employers. In order to make this process easier for everyone involved, Fidelity and BEAM set out to re-design this experience — taking an agile and collaborative approach to understanding how to make the process of selecting and managing health insurance better.
We'll talk about how we leveraged a variety of best practices and user-centered approaches to tackle this complex problem. This includes:
• Understanding the different constituents within the current Health Insurance experience: employees, employers, brokers and carriers;
• Our approach to understanding individual needs through interviews with benefits administrators across a variety of organizations;
• Distilling findings and incorporating design-sprints to arrive at “just enough” concepts en route to a full MVP;
• Validating concepts through prototyping and co-design with users to refine the experience;
• What worked well and what we are doing for the next phase of work.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3. Today’s Agenda
1. Introductions/Team Formations
2. Introduction to Entrepreneurship
3. Creating an Entrepreneurial Mindset
4. The Lean Startup
5. Idea Generation
6. Business Model Canvas
19. We all face limits – not just in talent, but in
opportunity. But more often than we think, our
limits are self imposed. We try, fail and conclude
we’ve bumped our heads against the ceiling of
possibility. Or maybe after taking just a few steps we
change direction. In either case, we never venture as
far as we might have.
To be gritty is to keep putting one foot in front of
the other. To be gritty is to hold fast to an interesting
and purposeful goal. To be gritty is to invest, day after
week after year, in challenging practice. To be gritty is
to fall down seven times, and rise eight.
-Angela Duckworth
28. Practicing Gratitude
1. Think of 3 things that you are grateful for.
2. Spend 30 seconds to a minute truly in an
emotional state of gratitude.
3. Write each one down.
29.
30. Meditation
• Download the app Headspace or Calm (or
read Andy Putticombe’s book).
• Meditate for 10 minutes each day.
– This is not quiet time. This is NOT time to think.
This requires mental practice and focus.
• Record your completion.
31.
32. Complete Written Affirmations
1. Allow yourself to dream of extremely lofty
achievements.
2. Picture what it’s like to be living in that state.
3. Write down your affirmation, 15 times.
33.
34. Exercise & Diet
• Focus on the process not the end objective.
• Establish simple routines that can be
measured.
• Record your successes and failures.
35.
36. Practicing Random Acts of Kindness
• Look for new ways to selflessly improve your
world and those that live in it. (BEYOND YOUR
NORMAL SELF).
• Record your act and the feeling you got from
completing it.
37.
38. Journaling & Reflection
• Look back on your day and your recorded
activities.
• Write down your highs and lows. What do
you want to do again and what would you do
different?
• Record themes that emerge.
39. Create your own Journal
Tool
1. Practice Gratitude
2. Meditate
3. Affirmations
4. Exercise & Diet
5. Random Acts of Kindness
6. Journal Reflection
43. 1. Collect Raw Materials
2. Use Your Subconscious Mind
3. Separate Analyzing and Generating
4. Think and Rest
5. Generate Many Ideas
6. Have Fun
7. Believe and Desire
44.
45.
46. Create your own Journal
Tool
1. Practice Gratitude
2. Meditate
3. Affirmations
4. Exercise & Diet
5. Random Acts of Kindness
6. Journal Reflection
7. Idea Logging
8. Experiential Learning
9. Problem Solving
47. 5. The Lean Startup
Success can be engineered
by following the right
process, which means it can
be learned, which means it
can be taught.
48. 1. Startups Need to be managed differently from
established companies
49. 2. The purpose of the
startup is to find a
sustainable business
model.
50. 3. Find your sustainable business model through
validated learning.
51. 4. The leap of faith
assumptions: test your value
and growth hypotheses.
61. Model of Service Tranference
Based on SDL’s 4 Axioms
Value Creating
Actor
1
Value Creating
Actor
2
Market
Facing
Resources
Non Market
Facing
Resources
Non Market
Facing
Resources
timen
Value proposition
Value proposition
A3
A4
A5
A6
A7
An
SERVICE TRANSFER
62. Product Market Fit
A. Technology Driven start with the VP
B. Market Driven start with the Customer Segment
63. Your Product & Services
Pain Killers
• Savings? Time or Money
• Feel Better?
• Fix Bad Solutions?
• End Challenges
• Eliminate Risks?
• Impact Social
Consequences?
Gain Creators
• Happy customers?
• Make life easier?
• Better Outcomes?
64. Problem or Need
• Rank each pain according to INTENSITY and
FREQUENCY for your customer
65. Value Proposition - Common Mistakes
• Feature of someone else’s product.
• It’s nice to have instead of got to have
• Demand + Enough Customers
If you have to ask if you have PMF…. No.
66. Technology or Market Insights
• New scientific discoveries
– More efficient, smaller, faster, cheaper
• Value Chain Disruption
• Deregulation
• Changes in how people work, live or interact
– More convenient, better looking, design, etc.
• Where there is overlap between the two you
have a killer value proposition
67. Review
1. Introductions/Team Formations
2. Introduction to Entrepreneurship
3. Creating an Entrepreneurial Mindset
4. The Lean Startup
5. Idea Generation
6. Business Model Canvas
• (Product Market Fit)
68. Today’s Agenda
• Business Model Canvas Continued
• Customer Development Process
• Project Discussion
• Guest Speaker
– Jack Langelaan
69. 9 Questions
1. What value do we create?
2. For Whom do we create value?
3. How do we deliver value?
4. How do we communicate value?
5. How do we exchange value?
6. What resources do we need/have?
7. What skills do we need/have?
8. What partnerships do we need/have?
9. How much will it cost?
79. What skills do we need/have?
“Because the purpose of business is to create a customer,
the business enterprise has two–and only two–basic
functions: marketing and innovation. Marketing and
innovation produce results; all the rest are costs.
Marketing is the distinguishing, unique function of the
business.” Peter Drucker
83. How can you create an MVP to engage
customers?
84. How can we test our basic value and
growth hypotheses?
85. DO YOU HAVE A REPEATABLE AND
SCALABLE BUSINESS MODEL?
86. Project Development
• Value proposition – What value have you created?
• Channel Segments – For whom have you created value?
• Supply Chains (If necessary) – How will you deliver value?
• Marketing Communications – How will you communicate value?
• Revenue Strategy – How will you exchange value?
• Resources (Intellectual Property), Partnerships & Core
Competencies (Include Management Team) – What resources do
you have/need?
• Financial Analysis – What metrics matter? Will it be profitable?
• Customer Development Plan – How can you test your assumptions
to determine if you have scalable and repeatable business model?
• Call to Action – What do you need work on next and how could
someone help you get there?
What are the jobs that customers want you to do?
Understand in enough detail that you could draw a customer persona of your ideal customer on the wall.