How to bring innovation to life within your organisation by embedding it within your culture and people. Tools, insights and ideas to help you look at problems and solutions from a different perspective. Key points taken from "Business Innovation: A little book of big ideas"

1. A Better Tomorrow
Making Innovation
Work

2. Success is a Journey
Companies that last go on
successive missions rather than
simply defending their ground.
Success isn’t a destination but
an opportunity to embrace
successive missions.
Innovation works best when it is
focused as part of the mission
within the overall vision of the
company.
Not a destination

3. Start with a Big Idea or Follow the 3 rules of definition
Vision
1. Does it intersect
between your competency
and passion?
2. Will it still be relevant in
100 years’ time?
3. Does it have a value
proposition that provides
focus and differentiation?
Define a better
tomorrow

4. Self Disrupt
Don’t be afraid to disrupt
your business. None of your
competitors will have any
such hesitation.
Never bury innovation for
the sake of short term profit
considerations.
The future holds greater
rewards for those that play
the long game.
Or Self Destruct?

5. Collaborate, Communicate
Innovation requires a culture of
collaboration and
communication both internally
and externally with
customers, prospects and the
market.
and Innovate

6. Innovation needs a champion: A
Chief Innovation Officer.
They must have executive
powers and be directly
accountable.
Innovation can create internal
resistance and there needs to
be ownership and authority to
drive through execution and
often this involves every area of
the organisation.
Innovation needs a champion

7. Hire individuals not clones.
Innovation is about looking at
things differently and from
different perspectives.
Hire people from different
backgrounds, cultures and
interests.
You need diversity to Innovate.
A company of sheep will unleash a competition of wolves

8. Hire for Passion, Innovation and
Excellence.
Focus on attributes not qualifications.
Harness the power of
Passion, Innovation, Excellence by
recruiting people with these attributes.
Look for creativity, energy and drive.
Harness the power of PIE

9. Create a culture of creativity
by empowering individuals to
make a difference and
improve their role, function
and department.
Promote a “Better Tomorrow”
through collaboration and by
example.
Create a Culture of Creativity

10. Fear of failure
destroys innovation
more than anything
else.
If you are going to
create a culture of
innovation, you need
to tackle fear.
Failure is part of the process

11. Understand the HEART of
your customer.
Go further by understanding
the needs of their customers
too.
You need to do more than
hear what they say, but
understand what they do and
how to make their tomorrow
better than today.
Understand the heart of your customer

12. Create a paradigm shift by looking at
problems from a different perspective.
Henry Ford famously said “If I’d asked
my customers what they wanted, they’d
have said a faster horse”.
Disruptive Innovation is about
redefining the problem.
Redefine the Problem

13. Understand the gaps around
your solution and how it fits
into the big picture.
By filling the gaps you can
create an unequal presence in
the market by completing the
areas no-one else has seen.
Identify the Gaps and Connect the Dots

14. Remove everything that doesn’t add value
Remove everything that doesn’t add
value. Simplify everything else.
Anyone can reflect complexity in
functionality, processes and
experience.
It takes real focus and ingenuity to
remove complexity and simplify.
Simplicity and Speed add real value.
Simplify everything else

15. Explore the impossible.
Whatever was impossible
yesterday may be possible today.
Look at different markets to see
if they have solved a similar
problem.
Explore new technologies.
There is always opportunity in
solving the impossible because
competition is rare.
Find the Impossible. Then Redefine it.

16. Identify and quantify
risks but don’t avoid
taking them.
Innovation is about
taking risks, and the
greatest risk to any
company is to become
risk adverse.
Avoiding risk is a sure
route to mediocrity.
Avoiding Risk is your greatest Risk

17. Innovation is often the result of
progressive and sequential
novel steps that result in
something much more
disruptive at the end of the
journey than apparent at the
beginning.
Small changes on the Innovation Journey can lead to
something far more disruptive.

18. Get outside-in consultancy.
Having objective input from
people outside the organisation
is just as important as recruiting
diversity into the organisation.
Often consultancy can accelerate
the innovation journey through
independent and objective
advice and mentoring.
Innogise can help accelerate your innovation journey

19. Want to learn more?
The slides are based on “Business
Innovation: A little book of big ideas”
by Nick Whiteley (founder of Innogise)
The book is available on Kindle and
Paper book formats internationally.
Purchase your copy now from:
www.amazon.co.uk
www.amazon.com
www.amazon.com.br
www.amazon.ca
www.amazon.de
www.amazon.it
www.amazon.fr
www.amazon.es
www.amazon.jp

20. About the Author
Nick Whiteley has over 20 years experience in the high tech industry serving as
both Chief Technical Officer and Managing Director. Nick created a highly
disruptive software product in the health market before starting innogise, a
consultancy business with a focus on innovation and growth.
Nick.whiteley@innogise.com
www.innogise-blog.co.uk
@nickwhiteley
www.linkedin.com/in/nicholaswhiteley

21. A Better Tomorrow
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