The document describes various methods that IDEO uses to gain insights into user needs, behaviors, and perceptions. Some of these methods include cultural probes, word-concept association studies, camera journals, card sorting exercises, cognitive mapping, and surveys. IDEO has used these methods to help design products and services across different domains such as travel systems, phones, food packaging, and online education.

1. IDEO Method Card ~Ask U9718024 陳俋伶

4. Comparing the ways different cultures care for their teeth helped expose important simi 揭露 (v.) -larities and differences to the IDEO team.

6. An IDEO team invited a foot- fetish 迷戀者 (n.) -ist , an artist, a body-worker, a podi 足部醫師 -atrist and others to work together to explore and build concepts for a new range of fashion sandals . 涼鞋 . 羅馬鞋 (n.)

8. Developing the design of a new container, word-concept associa- tion studies helped the IDEO team to understand how different forms convey different meanings to users.

10. The IDEO team designing a travel system distributed camera journals to families taking car trips to capture map reading and other car travel.

12. Participants were asked to create a collage around the theme of sustainability to help the IDEO team understand how new techno -logies might be applied to better support people’s perceptions.

14. In a project to design a new digital phone service, a card -sorting exercise enable potential users to influence the final menu structure and naming.

16. Mapping how they occupy or through different zones of the city ,the IDEO team asked bike messengers to indicate where water oases are located and how they reach them.

18. Five whys was used when interviewing dieting women around the US to understand their attitudes and behaviors around weight loss.

20. Compiling a global survey about personal privacy , IDEO correspon -dents from around the world contributed images and anecdotes from own lives. 奇聞軼事 (n.) 匯集 (v.)

22. In order to understand how food is incorporated into people’s daily routines, the IDEO team asked people to describe what they were thinking while eating.

24. By understanding the role and mindset of the youngest family member, the IDEO team uncovered new product design opportunities for household cleaning. 現象 (n.)

26. Designing an online university, the IDEO team illustrate the different motivations , activities, and values that people to go back to school.

28. By asking people to draw your money the IDEO team designing an online bank was able to discern people ‘s attitudes towards their finances 認清 (v.)

30. Developing a new gift- wrap packaging concept the IDEO team conducted web-based surveys to collect consumer perspec -tives from many people around the world.

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