Download as PDF, PPTX
Uploaded byFronteer Strategy
Fronteer Strategy NPOX Co-Creation
The document outlines 10 essential steps for successful co-creation, emphasizing the importance of collective creativity in developing relevant solutions. It highlights strategies for defining objectives, inspiring participation, and effectively selecting contributors, while also addressing considerations like ROI and intellectual property. Ultimately, the document argues that organizations that engage all stakeholders in the co-creation process are more likely to thrive.
More Related Content
Similar to Fronteer Strategy NPOX Co-Creation
Fronteer Strategy NPOX Co-Creation
- 1.
- 2.
- 3. Door: Martijn Pater FronteerStrategy Hilversum, 9 September 2010 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT.
- 4.
- 5. Fronteer Innovation. Co-creation. Strategy Brand Development. Change. Leading Co-creation consultancy. Blue chip client base in The Netherlands and abroad. People’s background in fashion, design, engineering, marketing, consulting 5
- 6.
- 7. 1. Realise onething 2. Define your strategy 3. Inspire participation 4. Select the very best 5. Connect creative minds 6. Share results 7. Continue development 8. Think R.O.I. 9. Get the IP right 10. Mobilise internally FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 7
- 8. Where does itcome from? Co-creation Open Source User-generated Crowd-sourcing Focus Groups Mass customisation Design Contests Prosumers Customer Feedback Social Media Experts panels Outsourcing R&D Participatory Design Academic sharing Collaborations Early days 50’s- 90’s Now 12 8
- 9. What is it? “Co-creation unlocks the collective creativity of people to create deeply relevant solutions.” 9 Source: Copenhagen Co-creation
- 10. 1. Realise onething FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 10
- 11. Why would you? “No matter who you are, most of the smartest people work for someone else.” Bill Joy, Founder Sun Microsystems 11
- 12. Unpredictable systems 12 Source: Banny Bannerjee, Stanford University
- 13. McKinsey report: Clouds, bigdata, and smart assets: Ten tech-enabled business trends to watch: 1. Distributed cocreation moves into the mainstream 13 Source: McKinsey
- 14. 2. Define yourstrategy FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 14
- 15. 4 Types ofCo-creation Anyone can join Crowd of Community of People Kindred Spirits Open-ness Selection Club of Coalition of process Experts Parties Initiator Initiator + Contributors FRONTEER Ownership STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 15 Source: Fronteer Strategy Whitepaper
- 16. 4 Types ofCo-creation Anyone can join Open-ness Selection Club of process Experts Initiator Initiator + Contributors FRONTEER Ownership STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 16
- 17.
- 18. 4 Types ofCo-creation Anyone can join Crowd of People Open-ness Selection process Initiator Initiator + Contributors FRONTEER Ownership STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 18
- 19.
- 20. 4 Types ofCo-creation Anyone can join Community of Kindred Spirits Open-ness Selection process Initiator Initiator + Contributors FRONTEER Ownership STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 20
- 21.
- 22. 4 Types ofCo-creation Anyone can join Open-ness Selection Coalition of process Parties Initiator Initiator + Contributors Ownership 22
- 23.
- 24. 4 Types ofCo-creation Design Maemo/Meego Anyone competitions community can join Nokia BetaLabs OVI store Open-ness NRC University collaborations One plug for all devices Selection Meego Intel Co-op process Expert Co- creation Bluetooth Special Interest Group Initiator Initiator + Contributors FRONTEER Ownership STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 24
- 25. We offer inco-creation ROOFTOP™ CAMPSITE Expert Co-creation Community Co-creation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 25 Link: Fronteer Strategy
- 26.
- 27. Netflix 1 Mio.USD challenge FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 27 Source: WIred
- 28. Innocentive oil spilchallenge FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. Source: Innocentive
- 29. Old Spice Twittercampaign FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. Source: Youtube
- 30. The Arcade Firealbum launch FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. Source: The Wilderness Downtown
- 31. 4. Select thevery best FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 31
- 32. Many people wantingto co-create FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 32 Source: Forrester
- 33. But you haveto look for your 1% 1% Creators 10% Synthesizers 100% Consumers FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 33 Source: Fronteer Strategy Whitepaper
- 34.
- 35.
- 36.
- 37. Threadless case Link: Threadless
- 38. Threadless, the numbers: 12,000 registred users 500 designs posted per week 5 designs are made 20 M USD turnover Source: Katharina Braun, Wirtschaftsuniversität Wien 38
- 39. Designs that makeit into production are made by people who: Give more feedback Upload more designs Comment more Give concrete feedback Have more contacts Source: Katharina Braun, Wirtschaftsuniversität Wien 39
- 40. 5. Connect creativeminds FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 40
- 41. Nokia expert co-creation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRANDDEVELOPMENT. Source: Vimeo
- 42.
- 43. Swarovski on-line co-creation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRANDDEVELOPMENT. Source: Hyve
- 44.
- 45. App store: Deverjaardag FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 45 Source: Ereaders
- 46. Apple does doco-creation Source: Inno15
- 47. Tata Nano co-createdwith vendors Source: Business Week
- 48. Radiohead show filmedby fans FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. Source: Radiohead
- 49.
- 50. P&G continues toco-create 50 Source: P&G
- 51. New book, co-created,continues Source: Business Model Generation
- 52. 8. Think returnon investment FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 52
- 53. Open Innovation ROI BIGGER... BETTER... FASTER... STRONGER... Results 53
- 54. Innocentive Cost savings. Savings from faster research process. Access to a diverse network of experts. Fostering a more innovative culture. Smoother IP transfer process. ROI of 74% Source: Innocentive, Forrester 54
- 55. 9. Get theIP right FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 55
- 56. Nike, BestBuy, othersshare I.P. Source: GreenXchange
- 57. We offer afriendly N.D.A. The Amsterdam Model 57
- 58.
- 59. Participants’ Drivers &Barriers DRIVERS: BARRIERS: Reputation Building Unclear rewards Sense of belonging No interest in the challenge Networking Trust Peer recognition/Status Job market opportunities Fun & involvement Skill-Building New challenge Love the brand Money (never main driver) Source: Fronteer Strategy 59
- 60. Internal bloodgroups Fans Ambivalent Opposers Source: Anna Kirah 60
- 61. Diffusion of OpenInnovation Thought Low leaders Lead users Community of Value Practitioners Community Open Innovation of Practice aware Community # people of Interest Domain of Interest High Low Involvement High 61 Source: Harry Barraza, Unilever
- 62.
- 63. Visit our website Links www.fronteerstrategy.com Updates from the Fronteer www.fronteerstrategy.com/blog/ Follow us on twitter twitter.com/fronteerstrat twitter.com/martijnpater Slideshare www.slideshare.net/Fronteer Our whitepaper on co-creation Co-Creation’s 5 Guiding Principles 63
- 64. Vision “Be” leads to “Do”. Innovation leads to brand strength - and strong brands inspire development. Brands that allow for all stakeholders to jointly create the future are the ones that survive. ‘Empathy’ is the new Gold. We have launched thus the Dutch index of most ‘Empathic brands 2010’ 64
- 65. Top-10 Empathic Brands2010 Aantrekkelijk Empathisch 65 Source: Ruigrok Netpanel, Fronteer Strategy
- 66. Linear correlation 4,5 AANTREKKELIJK Pickwick Philips Douwe Egberts Conimex Albert Heijn Sony 4,0 Calve Hema Ikea Honig Knorr Unox Bol.com Samsung Coca Cola Efteling Canon Maggi Blokker Nokia RTL4 Remia Bertolli 3,5 Cup a Soup Grand Italia Apple Heinz KPN Nescafe Rabobank Lassie ING C1000 Cela Vita Lidl Heineken Panasonic Jumbo Aldi Grolsch EMPATHISCH LG 1,5 2,0 2,5 3,0 3,5 4,0 4,5 Plus ABN Amro Dirk van der Broek Ziggo Jupiler UPC 2,5 Food SNS Bank XS4ALL Dranken Retail Tele2 Banken Van Lanschot 2,0 Internetproviders Triodos ASN Bank Electronica Friesland Bank Overig 1,5 Derde variabele zichtbaar in grootte van stip: Innovatief 66 Source: Ruigrok Netpanel, Fronteer Strategy
- 67. FRONTEER Martijn Pater STRATEGY martijn@fronteerstrategy.com I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.