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Fronteer Strategy Company Presentation 2012
Fronteer Strategy is an Amsterdam-based innovation and brand development consultancy. They specialize in co-creation strategies to help clients develop new products, concepts, and services. Their services include expert, consumer, coalition, and crowd co-creation workshops and tools to generate ideas, validate concepts, and create strategic partnerships. They employ a structured process using hand-picked experts from their global database to drive innovation and strategy for clients.
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Fronteer Strategy Company Presentation 2012
- 1. Fronteer Strategy Company presentation Amsterdam,2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
- 2. Amsterdam Based, Global Reach Our office FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 2
- 3. We help brandsto innovate. Successfully FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 3
- 4. We help brandsto innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentum FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 4
- 5. What do wedo? Co-creation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 5
- 6. “Co-creation is thedevelopment of new products, concepts or services together with customers, partners and other expert stakeholders.” FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
- 7. Our ambition: Let the innovators of our time embrace co-creation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 7
- 8. “You cannot solve a problem with the same thinking that created it.” FRONTEER STRATEGY Albert Einstein INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 8
- 9. “No matter who youare, most of the smartest people work for someone else.” FRONTEER STRATEGY Bill Joy, Founder Sun Microsystems INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 9
- 10. Our co-creation services Expert Consumer Coalition Crowd co-creation validation co-creation co-creation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 10
- 11. Our co-creation services Expert co-creation ROOFTOP Strategic co-creation tool to tackle toughest challenges. Develop breakthrough innovations and commitment in one day. TREEHOUSE Explorative co-creation tool to create a wealth of ideas. FRONTEER Find biggest opportunities and create energy in half a day. STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 11
- 12. Our co-creation services Consumer validation ELEVATOR High-impact validation & co-creation tool to improve concepts. Test and enrich concepts and define next steps in half a day. ON-LINE ELEVATOR On-line validation & co-creation tool to improve concepts. FRONTEER Test and enrich concepts anywhere in the world in 1 week. STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 12
- 13. Our co-creation services Coalition co-creation CLUBHOUSE Develop valuable concepts and strategic partnerships. Set out a new strategy and bring it to life. Duration TBD. FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 13
- 14. Our co-creation services Crowd co-creation CAMPSITE* Find the best ideas and people out there, on-line. Get conversations going with customers and employees. Duration TBD FRONTEER *Always in cooperation with an entrusted Fronteer partner STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 14
- 15. Our co-creation services- details Expert Consumer Coalition Crowd co-creation validation co-creation co-creation ROOFTOP ELEVATOR OFFLINE CLUBHOUSE CAMPSITE 8 experts 8 expert consumers 1-8 external parties 500+ consumers 5 client team (based on screener) of e.g. 1-4 people 100+ employees 2 consultants 5 client team 1 client team of 2-6 people 4 client team visualiser(s) 2 consultants 2 consultants 2 consultants moderators TREEHOUSE ELEVATOR ONLINE 2 experts 8 expert consumers All participants are hand-picked. They are eager to 4 client team 2 client team contribute, enthusiastic, open, creative, critical & 2 consultants 2 consultants constructive, and fit a challenge-specific profile. visualiser(s) moderators FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 15
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- 17. Rooftop case KLM’s ‘SocialSeating’ co-created with hand-picked experts FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 17
- 18. Elevator case Bugaboo Donkeyvalidated & enriched with urban parents FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 18 Red Dot Design Award winner 2011
- 19. On-line Elevator case PhilipsAvent app co-created on-line by young mothers 19 Webby Award winner 2012
- 20. Global Elevator case Nokiamobile phone propositions co-created locally 1. Shanghai 2. Mumbai 5. Mexico 4. Lagos 3. Jakarta 20
- 21. Other services PRE CO-CREATION CO-CREATION POST CO-CREATION Market intelligence Business modeling Anthropology Co-creation Service design Brand development Prototyping FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 21
- 22. Other services PRE CO-CREATION Marketintelligence Helicopter market & competitive analysis Anthropology Hawthorne consumer behaviour & insights Brand development Lighthouse brand promise and ambition FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 22
- 23. Other services POST CO-CREATION Factory new business model development Business modeling Highstreet consumer touchpoint creation Service design Garage tangible, testable mock-ups Prototyping FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 23
- 24. Fronteer Strategy What setsus apart? - A team of consultants and expert connectors - Backgrounds in design, engineering, business, anthropology - Close cooperation with the client’s team - Hand-picked experts, in-house recruiting - A database of 1000+ experts worldwide - A hypothesis-driven, structured process - Always creative, always strategic 24
- 25. What co-creation lookslike Teamwork Discussion Presentation Visualisation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 25
- 26. Where we’ve been Amsterdam Tokyo New York London FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 26
- 27. “Fronteer is changingthe game. Their strength is connecting people internally & externally. The status quo is challenged with fresh views - creating support at the same time.” - VP Marketing KPN FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 27
- 28. Partners Anthropology & Brand Development James Veenhoffstudied business Engineering & and anthropology, has extensive Co-creation experience in the development and marketing of premium brands and Martijn Pater graduated in is former director of Amsterdam Industrial Design Engineering, International Fashion Week. gained extensive consulting experience at Bain & Company and is an expert on innovation FRONTEER & co-creation. STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 28
- 29. Please contact usfor requests & details Our project fees include: Preparation, analysis, recruiting, tailor-made session, set-up, moderation, reporting, strategic recommendations, venue, incentives info@fronteerstrategy.com +31 (0) 20 475 0555 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT.
- 30. FRONTEER www.fronteerstrategy.com STRATEGY @fronteerstrat I N N OVAT I O N. C O - C R E AT I O N. www.facebook.com/fronteerstrategy B R A N D D E V E L O P M E N T.