The document discusses design thinking and its application in business. It explains that design thinking is an iterative process that uses techniques like empathy, prototyping and experimentation to solve problems in new ways. It allows companies to harness collective imagination and customer insights. The document also outlines how design thinking can be applied in different business functions like marketing, product development and strategy to drive innovation.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
(CLICK 'DOWNLOAD' TO DOWNLOAD THE POWERPOINT DECK FOR COMPLETE VIEW OF HIDDEN LAYERS AND SLIDE ANIMATION IN THE PRESENTATION).
Can you 'process' creativity? I think you can, if you clearly know what it is.
Having sat in many advertising conferences and workshops, and listening to many advertising creative gurus using 'esoteric language' to explain a seemingly abstract concept ('creative ideas') here's my attempt at distilling creative ideas and creative thinking into a very simple, logical 'process'.
Note: Advertising Creativity : Before you can create it, you need to be clear about what it is you're creating. This Level 101. ppt deck won't turn you into a creative superstar overnight, but can give you a clear idea of how to get there.
Ps: I'd like to wholeheartedly thank all the generous people on the www, who's names are not mentioned here (and who's work I've blatantly plucked) to create this powerpoint presentation.
My sincerest apologies for my lack of referencing skills.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
(CLICK 'DOWNLOAD' TO DOWNLOAD THE POWERPOINT DECK FOR COMPLETE VIEW OF HIDDEN LAYERS AND SLIDE ANIMATION IN THE PRESENTATION).
Can you 'process' creativity? I think you can, if you clearly know what it is.
Having sat in many advertising conferences and workshops, and listening to many advertising creative gurus using 'esoteric language' to explain a seemingly abstract concept ('creative ideas') here's my attempt at distilling creative ideas and creative thinking into a very simple, logical 'process'.
Note: Advertising Creativity : Before you can create it, you need to be clear about what it is you're creating. This Level 101. ppt deck won't turn you into a creative superstar overnight, but can give you a clear idea of how to get there.
Ps: I'd like to wholeheartedly thank all the generous people on the www, who's names are not mentioned here (and who's work I've blatantly plucked) to create this powerpoint presentation.
My sincerest apologies for my lack of referencing skills.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
This lecture covers all the essentials of building and delivering an effective pitch to help you find financing for your entrepreneurial venture or sell your product to customers. Learn the elements of a good pitch deck and identify the key elements of good communication that successful start-ups use.
Lecture video: http://www.marsdd.com/entrepreneurs-toolkit/sessions/the-pitch
Presentation for #TFT2: Just Enough To improve IT services
To improve IT services, no matter what the specific objectives are, we typically have to look at 3 main components: Technology, Process and People. We often see the focus on one of the components, not a balanced view. However; looking at these components alone is not sufficient for a well-defined improvement plan. The danger is that the improvements create a level of complexity and bureaucracy that is not aligned to the organization's requirements. The key to managing this is to focus on the "Just Enough" principle. This principle is influenced by roles & responsibilities, culture, governance, leadership , etc. So what is just enough process? Just enough governance? In this presentation we will look at how to determine what is "just enough" to achieve your objectives for improvements.
See Peter's TFT speaker Pinterest board: http://pinterest.com/servicedesk/peter-lijnse/
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
Presentation May 29, 2012 for itSMF Southern Alberta Event in Calgary.
To improve IT services, no matter what the specific objectives are, we typically have to look at 3 main components: Technology, Process and People. However; looking at these components alone is not sufficient for a well-defined improvement plan. The danger is that the improvements create a level of complexity and bureaucracy that is not aligned to the organization's requirements. The key to managing this is to focus on the "Just Enough" principle. This principle is influenced by roles & responsibilities, culture, governance, leadership , etc.
So what is just enough process? Just enough governance? In this presentation we will look at how to determine what is "just enough" to achieve your objectives for improvements
A strategic marketing tool-set for building optimal sustainable strategies. Used in high impact strategy engagements for the likes of De Beers, Skype, SAP, Lloyds Register, RSPB and many, many others...
The methodology unwraps the three core components of strategic planning from a stakeholder's perspective - Expectation, Promise and Fulfilment - outlines a connective 'equation' to link these as the level of strategic planning, and then offers a series of sub-tools to populate the framework.
Having idealised the brand at the level of strategic planning, the presentation then offers some suggestions to interrogate the equation as a 'living strategy' to deliver real marketing benefits in deployment.
The approach can act as a one-time desktop planning-aid for solo marketing director, communications director of startup CEO, or as a framework for deeper process of workshops and strategic cascades.
It forms part of a wider "I-dealist" idealogy of reinstilling idealism back into the corporation though practical tools and processes.
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
The Paradox of Disruption - CMA B2B Innovation ConferenceBo Pelech
The Paradox of Disruption as presented at CMA B2B Innovation Conference Toronto Nov 12, 2014 by Bo Pelech and Grayson Bass of the Mayor Wilson D-Institute Initiative at Rotman. Audio available at http://bit.ly/1s666L1
My slides for the "Key Success Factors to better Technology Transfer" conference organized on April 2, in Marseille by Méditerranée Technologies and MET3.
Marketers and brands have always had conversations, but at a much slower pace and mediated by professional parties. That's no longer the case. Conversation 2.0, that is, the web 2.0-enabled conversation, shifts places and times; it is ubiquitous and doesn't pause -- it is, in all senses of the meaning, a "never ending conversation."
Similar to Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10) (20)
2. Business! Design! Sciences! Humanity!
Phenomenon of Industrial Artificial World! Natural World! Human
Study! Economics! Experience!
Methods! Planning! Modeling! Controlled Analogy
Optimization! Synthesis! Experiment! Metaphor!
Scale! Analysis! Evaluation!
Values! Value ! Empathy! Objectivity! Subjectivity!
Market Power! Needs! The ‘Truth’! ‘Justice’!
3. / “No matter how difficult or unprecedented the
problem, a breakthrough to the best possible
solution can come only from a combination of
rational analysis based on the real nature of
things, and imaginative reintegration of all the
different items into a new pattern……using non-
linear brainpower.”!
- Kenichi Ohmae!
1985
6. / design thinking is not (or less) about design. It
is about new capabilities to harness collective
imagination and customer empathy to empower
companies to think, act and organize differently.
It involves rethinking about customer value,
strategic futures, sustainable differentiation and
system impact.!
Source: 2007 CEO Innovation Playbooks – Idris Mootee!
18. WHAT’S YOUR
GROWTH STORY?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
19. HOW DO YOU PREPARE FOR
CONTINUOUS DISRUPTIONS?!
Source: 2005 Escape Velocity Knowledge Capital Publishing Idris Mootee !
20. HOW DO YOU DEVELOP
MEANINGFUL DIFFERENTIATION?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
21. HOW DO YOU MAKE UP FOR
THE DEHUMANIZATION
CAUSED BY AUTOMATION?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
22. AND THE INCREASINGLY
DIFFICULT-TO-SATISFY
CUSTOMERS?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
23. HOW FAST/WELL CAN YOU
RESPONSE TO CHANGE?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
24. HOW DO YOU BUILD AND
SUSTAIN A CULTURE OF
INNOVATION?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
25. HOW DO YOU USE DESIGN
THINKING TO POWER UP
YOUR INNOVATION ENGINE?!
27. HOW DO YOU MAKE SENSE OF
THE FUTURES?!
BLIND
SPOT!
BLIND TOMORROW’S
SPOT!
MARKET!
VALUE
BLIND RE-DEFINITION! REALIGNMENT!
SPOT!
TODAY’S CORE
MARKET!
SOCIAL SERVICE
ENGAGEMENT! DESIGN!
CUSTOMER
INTERFACES!
MARKET
ADJACENCIES!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!