This document discusses intrapreneurship, which is innovating from within an existing organization. Intrapreneurship can achieve new strategies, business lines, markets, and competitive advantages for companies. It provides examples of how intrapreneurship transformed IBM and Apple from declining to dominant market leaders. While similar to entrepreneurship, intrapreneurship must navigate dependencies and nuances within an organization. Not all organizations foster intrapreneurship due to risks of losing control, challenges of hierarchy, and pressure to maintain the status quo. Successful intrapreneurship requires ideation, advocacy, collaboration, and execution.

1. Innovating From Within
Kris J. Lichter (MBA ‘97)
Co-Founder & Principal,
DuMonde Ventures

2. What is Intrapreneurship?
Ideation
Advocacy
© 1997-2013 Intuit Inc.
Collaboration
Execution

3. What can intrapreneurship achieve?
 New strategies, roadmaps, vision
 New business lines, products, solutions
 New markets
 Competitive differentiators, competition killers
 Novel partnerships (inside and out)
 Steps out of an organizational dead-end
And of course…new opportunities for the
intrapreneur

4. Can it make a difference?
1990
•Shrinking market share
•Stagnant products
•Tens of thousands of jobs lost
2013
•Dominant market share ($102B)
•Leading edge products, services
•420,000 employees worldwide
© IBM Corporation

5. Doesn’t Intrapreneurship =
Entrepreneurship?
 Similar – vision, conviction, willingness to work and to
try many avenues to achieve, etc.
 Different in two significant ways:
 Dependencies
 Nuance
 Do your homework. Understand your world, and
who/what matters to achieve the success you seek
 Don’t over-accommodate

6. © Virgin Galactic
© Apple Inc.

7. Why wouldn’t every organization
foster intrapreneurship?
Control, process
Hierarchy
Financial pressure
Cultural momentum
Talent

8. Do you have the skills?

9. Ideation – it’s a volume play
 Be relentless in your ideation and the
testing of the status quo
 Creativity and vision help, but they
aren’t the most critical prerequisites –
instead, be open-minded and
perceptive
 Ideas should be founded on a real
potential outcome
 Single-step fixes are seldom enough –
it’s the completed jigsaw puzzle that
changes the world
 Share seeds of insights, ideas and
Images – Copyright The Biography Channel
experiences – no hoarding allowed!

10. Friends…you gotta have ‘em
 It’s not enough to understand
the finer points of your
organization
 Cultivate an ecosystem of the
like-minded, the willing, the
fearless and those with
complimentary skillsets,
experience and access
 Help, mentor, inspire (and
always keep learning)
 Be a resource for change

11. The art of
collaboration..
..leads to
tremendous
things

12. Go tell it on the mountain….
…just have your chorus ready to
chant behind you!

13. Execution – the bottom line
 Above all, do what you say you’ll do – outstanding
execution is bottom-line credibility
 Never stop talking, thinking and considering, but always
make real progress
 Asking for help is a sign of strength, not weakness
 Once you’ve ‘crossed the finish line’, keep running
 Give credit to everyone else and mean it
 Intrapreneurs create environments that help them execute,
over and over again

14. The intrapreneur way
Ideation
Collaboration
Advocacy
Execution

15. Copyright Intrapreneurshipconference 2013
Thanks for listening!
Kris@dumondeventures.com