The document outlines Fronteer Strategy's 'Treehouse' co-creation tool designed for brand development and innovation, allowing teams to explore ideas and create viable business models in two half-day sessions. It emphasizes the involvement of diverse experts and the structured process of preparation, co-creation, and analysis to yield presentable business models. Examples of successful co-creations, such as the 'de pauze' app, illustrate the effectiveness of their approach in engaging clients and generating fresh perspectives.

1. Fronteer Strategy
Treehouse Expert Co-creation
- Flyer 2012
FRONTEER
STRATEGY
I N N OVAT I O N.
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.

2. Treehouse
What is Treehouse?
Explorative co-creation tool to create a wealth of ideas. Find
opportunities & feasible Business Model(s) in 2 x ½ day
WHY TREEHOUSE? WHY CO-CREATION?
๏ ½ Day: defining opportunity areas & idea generation
๏ ½ Day: ‘So What’-analysis & Business Modeling
๏ Many rich opportunities, perspectives and energy
๏ Analysis on feasibility and strategic consistency
๏ Result: transferable and presentable Business Model(s)*
๏ Bond with colleagues, clients & experts
๏ Bring excitement to the floor
FRONTEER
STRATEGY
INNOVATION.
* working with the co-created Business Model Canvas (see businessmodelgeneration.com)
CO-CREATION.
BRAND DEVELOPMENT. 2

3. Treehouse
What Treehouse looks like
Many, many ideas
Discussion
Presentable Business Models
Interaction with experts
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 3

4. Treehouse
Where we have been
Tokyo
Amsterdam
München
New York
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4

5. A recent example
We co-created ‘DE Pauze’ App for Douwe Egberts
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 5

6. A recent example
Youngsters & experts co-created many great ideas for coffee
apps, resulting in DE PAUZE after analysis on brand relevance
RATING APPLE STORE AFTER 6 MONTHS:
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6

7. Treehouse
How we work
A typical Treehouse process takes 4 weeks from start to
finish, resulting in minimal one feasible business model.
1. PREPARATION 2. CO-CREATION 3. ANALYSIS
2 Weeks lead-time ½ Day Treehouse session ¾ Day ‘So what’-Analysis
after Kick-off Expert co-creation & Business modeling
Focus: Focus: Focus:
- Scope & Objective - New perspectives - Thought-through concepts
- Expert recruiting - Generating ideas - Business modeling
- Customized session set-up - Mapping opportunities - Analysis of results
- Site visit/interview - 10 slides report
7

8. Treehouse
Who are our experts?
Our expert connectors will find the best mix of people for the
job; the experts will have different roles in the session:
CUSTOMER PROFESSIONAL PROFESSOR CONNECTOR WILDCARD
- Will benefit - Has relevant - Knows a lot, - Hears, sees - Knows
from the expertise and wants to share and talks a lot nothing, might
solution experience it all know everything
* Depending on the challenge a different mix of customers and experts is desired.
8

9. “Fronteer provided valuable input
for the brand innovation funnel,
ranging from product ideas to
activation & marketing concepts.”
- Director Global Design & Innovation Heineken
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 9

10. Please contact us for
Treehouse requests & details
Included in the price:
Analysis, preparation, tailor-made session set-ups, expert
recruiting, moderation, strategic advice, business modeling,
guidance visualisation/prototyping, reporting, venue, incentives.
info@fronteerstrategy.com
+31 (0) 20 475 0555
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

11. Find our current
co-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

12. We help brands to
innovate. Successfully
Get fresh
perspectives
Create a mandate
Develop to change
compelling
Bring energy
concepts
& momentum
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 12

13. FRONTEER www.fronteerstrategy.com
STRATEGY @fronteerstrat
I N N OVAT I O N.
C O - C R E AT I O N. www.facebook.com/fronteerstrategy
B R A N D D E V E L O P M E N T.